Microsoft Advertising is a privately-owned digital advertising company headquartered in the US, employing over 10,000 people. Its primary offerings are real-time bidding (RTB) and programmatic advertising solutions. In 2023, the company generated revenue exceeding $1 billion. The company's stated aim is to connect advertisers with online audiences through various channels, leveraging audience data and open solutions to optimize campaign performance.

2023 Revenue

Founded

-

Headcount

10,001

Headquarters

US

Primary Segment

RTB and programmatic

Ownership

Privately Owned

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Microsoft Advertising offers 5 products in the ad tech industry. Microsoft Advertising's product portfolio comprises of RTB and programmatic and retail and commerce media.
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Microsoft Advertising's revenues were over $1B in 2023. Caretta Research has split Microsoft Advertising's revenue into 4 different product categories, the largest of which is demand side platform (DSP). For full access to Microsoft Advertising's revenue breakdown subscribe to Caretta Portal.
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