Microsoft Advertising, a privately owned entity headquartered in the US and a division of Microsoft, is an advertising technology provider. The company operates with approximately 10,010 employees and reported $13.9B in revenue as of 2025. It specializes in RTB and programmatic solutions, providing an online platform for purchasing advertisements. This platform facilitates ad placement across Microsoft properties such as Bing and Microsoft News, as well as its network of third-party publishers, leveraging technology and talent acquired from Xandr in June 2022. The company's subsidiaries include PromoteIQ and Xandr.
On September 10, 2026, Microsoft Advertising highlighted how its Microsoft Curate program assists publishers and data owners in generating scalable revenue from proprietary assets through programmatic curation. Previously on September 3, the company released a Holiday Playbook designed to enhance visibility and influence shoppers throughout the AI-powered holiday journey, alongside insights and strategies for brands to differentiate themselves in AI-powered shopping experiences during the upcoming holiday season. This followed the September 2 announcement of the North America finalists for the 2026 Microsoft Advertising Partner Awards. Earlier, on August 31, Microsoft Advertising introduced AI Max for Search and other product updates, enabling advertisers to integrate AI workflows and refine account management, asset utilization, and targeting.
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Microsoft Advertising offers 6 products in the media and telecoms services industry. Microsoft Advertising's product portfolio comprises of search, social, and retail media.
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Microsoft Advertising's revenues were over $1B in 2025. All the revenue comes from search, display and digital publishing.
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Microsoft Advertising's customers primarily consist of media and TV services, search, social, and retail media and retail Office Equipment companies. Examples of Microsoft Advertising's customers include Netflix, Office Depot and Kohl's.
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