Microsoft Advertising

http://about.ads.microsoft.com
https://www.linkedin.com/showcase/microsoft-advertising/

Microsoft Advertising, a privately-owned subsidiary of Microsoft headquartered in the US, is the company's advertising division. Employing over 10,000 people, it generated over $1 billion in revenue in 2024. Its primary offering is a real-time bidding (RTB) and programmatic advertising platform facilitating ad purchases across Microsoft's own properties (including Bing and Microsoft News) and a network of third-party publishers. The division's capabilities were expanded in June 2022 through the acquisition of Xandr.

2024 Revenue

Founded

Headcount

10,001

Headquarters

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Deployments

Similar Companies

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Microsoft Advertising offers 5 products in the ad tech industry. Microsoft Advertising's product portfolio comprises of RTB and programmatic and retail and commerce media.

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Microsoft Advertising's revenues were over $1B in 2024. Caretta Research has split Microsoft Advertising's revenue into 4 different product categories, the largest of which is demand side platform (DSP). For full access to Microsoft Advertising's revenue breakdown subscribe to Caretta Portal.

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