Microsoft Advertising, a privately owned entity headquartered in the US and a division of its parent company Microsoft, operates alongside subsidiaries PromoteIQ and Xandr. The company employs approximately 10,010 individuals and reported $13.9B in revenue as of 2025. It specializes in real-time bidding (RTB) and programmatic advertising. Microsoft Advertising provides an online platform for purchasing advertisements across Microsoft properties, including Bing and Microsoft News, in addition to its network of third-party publishers, utilizing technology and talent acquired from Xandr in June 2022.

2025 Revenue

Founded

-

Headcount

10,001

Headquarters

US

Primary Segment

RTB and programmatic

Ownership

Privately Owned

Deployments

5

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Microsoft Advertising offers 6 products in the media and telecoms services industry. Microsoft Advertising's product portfolio comprises of search, social, and retail media.
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Microsoft Advertising's revenues were over $1B in 2025. All the revenue comes from search, display and digital publishing.
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Microsoft Advertising's customers primarily consist of media and TV services, search, social, and retail media and retail Office Equipment companies. Examples of Microsoft Advertising's customers include Kohl's, Office Depot and Netflix.

Example Customers

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