Microsoft Advertising

http://about.ads.microsoft.com
https://www.linkedin.com/showcase/microsoft-advertising/

Microsoft Advertising, a privately owned entity headquartered in the US, with Microsoft as its parent company and subsidiaries including PromoteIQ and Xandr. It employs approximately 10,010 individuals and reported $12.6B in revenue as of 2024. The company specializes in search, social, and retail media. It provides an online platform for purchasing advertisements across Microsoft properties such as Bing and Microsoft News, as well as its network of third-party publishers, enhanced by the technology and talent acquired from Xandr in June 2022.

2024 Revenue

Founded

Headcount

10,001

Headquarters

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

Deployments

Similar Companies

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Microsoft Advertising offers 6 products in the ad tech and services and media and telecoms services industries. Microsoft Advertising's product portfolio comprises of search, social, and retail media and RTB and programmatic.

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Microsoft Advertising's revenues were over $1B in 2024. Caretta Research has split Microsoft Advertising's revenue into 4 different product categories, the largest of which is search and display. For full access to Microsoft Advertising's revenue breakdown subscribe to Caretta Portal.

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Microsoft Advertising's customers primarily consist of search, social, and retail media, retail Office Equipment and media and TV services companies. Examples of Microsoft Advertising's customers include Netflix, Kohl's and Office Depot.