News Summary:
Opensignal, on February 18, 2026, highlighted Saudi Arabia's strong competitive performance across mobile and home broadband networks in its latest Saudi Arabia Mobile Network Experience Report and Fixed Broadband Experience Report. Previously, on February 15, 2026, Mobily reported full-year 2025 profits of SAR 3.46 billion, with its fourth-quarter profit reaching SAR 953 million. The company attributed these improved profits to the expansion of all revenue streams and a healthy growth in its overall subscriber base, which drove an 8.6% increase in gross profit to SAR 10.74 billion in 2025, up from SAR 9.89 billion in 2024. Earlier, on February 8, 2025, an Opensignal report noted that Saudi Arabia's fixed broadband market was clearly fiber-led, with Fiber-to-the-Home (FTTH) comprising 69% of all fixed broadband subscriptions—2.19 million out of 3.19 million—as of September 2025, while the overall fixed broadband base grew 4.6% year over year. This followed Mobily marking its 20th Anniversary on January 12, 2025, by unveiling a new brand platform, “Ever Closer – منك أقرب,” developed by FP7 McCann Riyadh, to resonate internally and externally with a promise of customer focus and centricity.
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