Mobily, also known as Etihad Etisalat Company, is a publicly owned entity headquartered in Saudi Arabia. Founded in 2004, the company employs approximately 7,260 individuals and reported $4.9B in revenue as of 2024, operating as a tier 1 media tech buyer. The company specializes in providing fixed line, mobile telephony, and Internet services in Saudi Arabia.

2024 Revenue

Founded

2004

Headcount

8,704

Headquarters

Saudi Arabia

Primary Segment

Telecoms

Ownership

Publicly Owned

News Summary:

On September 22, 2026, Mobily announced its strategy to transform Saudi Arabia’s geographic advantage into an integrated digital infrastructure platform for connectivity, compute, and cloud, a development presented by Adel Alaskah, Chief of Wholesale Mobily, at Submarine Networks World in Singapore. Previously, on September 8, 2026, Mobily and Ericsson signed a memorandum of understanding (MoU) to test artificial intelligence (AI) applications across Mobily's radio access network as part of a broader strategy for autonomous operations. Earlier, on September 3, 2026, reports in the Brand Finance Saudi Arabia 100 and Brand Finance Middle East 150 for 2026 highlighted Mobily's ongoing transformation from a connectivity provider into a full technology, media, and telecommunications player. This followed another MoU signed by Mobily and Ericsson on September 2, 2026, at LEAP 2026, focusing on optimizing network performance and accelerating Mobily’s transition toward autonomous networks in Saudi Arabia by exploring AI use across Radio Access Networks (RAN) through rApps running on Ericsson’s Intelligent Automation Platform (EIAP).

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Mobily offers 7 products in the media and telecoms services industry. Mobily's product portfolio comprises of consumer electronics, telecoms and media and TV services.
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Mobily's revenues were $4.9B in 2024. Caretta Research has split Mobily's revenue into 7 different product categories, the largest of which is mobile services, which represents 33% of Mobily's revenue.
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Examples of Mobily's suppliers include Qvantel, Nokia and CSG.

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