National Collegiate Athletic Association (NCAA)

https://www.ncaa.org/
https://www.linkedin.com/company/ncaa/

National Collegiate Athletic Association, also known as NCAA, is a state-owned organization headquartered in the US. Founded in 1906, it operates within higher education, functioning as a tier 1 media tech buyer, with approximately 3590 employees. The organization reported $1.4B in revenue as of 2024. It is a member-led entity that focuses on college athletes. NCAA schools award nearly $3.5 billion in athletics scholarships annually and provide support for student-athletes to achieve a higher graduation rate compared to their general student peers.

2024 Revenue

Founded

1906

Headcount

8,365

Headquarters

United States

Primary Segment

Higher Education

Ownership

State Owned

News Summary:

On August 20, 2026, the National Collegiate Athletic Association (NCAA) announced a sponsorship sales agreement with Playfly Sports. Previously, on August 19, the NCAA confirmed that for the first time, all three NCAA Women’s Lacrosse Championships finals will convene at a single site, with Towson hosting the 2027 championships at Johnny Unitas Stadium from May 28-30. This followed an August 18 call from a group of physicians and scientists, urging the NCAA to limit energy drink marketing to children. The group cited potential health risks and teen deaths associated with energy-drink consumption, specifically referencing a collaboration between Big 12 athletics and Monster Energy.

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National Collegiate Athletic Association (NCAA) offers 24 products in the sports and media and telecoms services industries. National Collegiate Athletic Association (NCAA)'s product portfolio comprises of sports tickets, merchandise and sponsorship, water sports, contact sports, bat sports, athletics and multi-discipline sports, soccer, search, social, and retail media, media and TV services, hockey and ball sports.

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National Collegiate Athletic Association (NCAA)'s revenues were over $1B in 2024. Caretta Research has split National Collegiate Athletic Association (NCAA)'s revenue into 17 different product categories, the largest of which is basketball. For full access to National Collegiate Athletic Association (NCAA)'s revenue breakdown subscribe to Caretta Portal.

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Aug

21st

2026

11:43

Awards and Recognitions, B2B Tag, Award Wins

CGGA Commends NCAA DG Najomo for Aviation Safety, Consumer Protection Reforms

The Coalition for Good Governance in Africa praised NCAA Director-General Capt.

Legit

Aug

21st

2026

09:35

B2B Tag, Marketing and Promotional Activities

Playfly Sports wins NCAA sponsorship sales remit

Playfly Sports has entered into a sponsorship sales agreement with the NCAA for assets that fall outside the college sports body’s ‘Corporate Champions’ and ‘Partners’ programme.

SportBusiness

Aug

20th

2026

09:30

Partnerships and Alliances, B2B Tag, Marketing and Promotional Activities, Partnerships

NCAA enters into sponsorship sales agreement with Playfly Sports

The NCAA on Thursday announced it has entered into a sponsorship sales agreement with Playfly Sports, the sports industry’s leading revenue maximization company.

National Collegiate Athletic Association

Aug

19th

2026

11:30

Events, B2B Tag, Events and Conferences

NCAA Women’s Lacrosse Championships finals to be held at one site

For the first time, the finals of all three NCAA Women’s Lacrosse Championships will be held at one site. Towson, which is in the Baltimore metropolitan area, will host the 2027 championships at Johnny Unitas Stadium May 28-30.

National Collegiate Athletic Association

Aug

19th

2026

06:54

B2B Tag, Marketing and Promotional Activities, Regulations and Policies

A left tackle can make $4M in college football, not the NFL. Is this pay for play?

Left tackle Dan Moore of the Tennessee Titans can list all the sponsorship deals he has done as a pro on one hand: A few meet and greet opportunities when he was with the Steelers, a grill company that gave him some barbecue tools in exchange for his endorsement.Million-dollar deals? No such thing, especially for someone playing his position.

Beloit Daily News

Aug

18th

2026

17:31

Funding Activities, B2B Tag, Legal Issues and Lawsuits, Funding

TSC revenue: NCAA explains NAMA share, stakeholders demand probe

The Nigeria Civil Aviation Authority has said that the share of the Ticket Sales Charge allocated to the Nigerian Airspace Management Agency was initially intended to be a temporary arrangement to support the agency when it was established.

Punch Newspapers

Aug

18th

2026

06:30

B2B Tag, Regulations and Policies

Citing Deaths, Docs Urge NCAA to Limit Energy Drink Marketing to Kids

A group of physicians and scientists are calling on the National Collegiate Athletic Association (NCAA) to make changes to its massive collaboration between Big 12 athletics and Monster Energy, citing potential health risks and teen deaths associated with energy-drink consumption.

MedPage Today

Aug

18th

2026

02:35

Emerging Tech, B2B Tag, Regulations and Policies

NCAA To Introduce RFID Technology To Tackle Baggage Delays, Missing Luggage

LAGOS – The Nigeria Civil Aviation Authority (NCAA) has announced plans to introduce Radio Frequency Identification (RFID) technology for baggage tracking across domestic and international airport terminals in Nigeria, as part of efforts to curb the growing incidence of delayed, missing and mishandled luggage.

Independent Nigeria

Aug

16th

2026

18:40

B2B Tag

TSC: Aviation Stakeholders Lament Safety Concerns Over N500bn Drained From NCAA

Aviation experts and industry stakeholders have warned that treating a safety regulator as a revenue centre undermines the core tenets of international civil aviation governance. They spoke in reference to the sweeping automatic deduction policy, an estimated N500 billion ($362 million) derived from the five per cent Ticket Sales Charge (TSC) and Cargo Sales Charge (CSC) that has been systematically drained from the Nigerian Civil Aviation Authority (NCAA) into the Consolidated Revenue Fund and the Treasury Single Account (TSA).

New Telegraph

Aug

16th

2026

00:48

Emerging Tech, B2B Tag

NCAA to automate baggage tracking

The Nigeria Civil Aviation Authority (NCAA) has concluded plans to mandate the use of Radio Frequency Identification, RFID, baggage tracking technology across Nigerian airports. The move is part of the regulator’s efforts to eliminate the growing incidence of delayed, missing and mishandled baggage at domestic and international terminals.

The Citizen Nigeria

Aug

14th

2026

02:16

Emerging Tech, B2B Tag

NCAA to Automate Baggage Tracking to Eliminate Missing Luggage, Delays

Chinedu Eze In order to end the incidents of missing luggage or delays both in domestic and international flights, the Nigeria Civil Aviation Authority (NCAA) has announced the introduction of Radio Frequency Identification (RFID) baggage tracking technology across Nigerian airports.

THISDAY

Aug

13th

2026

06:30

Emerging Tech, B2B Tag

NCAA to Introduce RFID Technology to Tackle Missing Luggages

Nigeria Civil Aviation Authority (NCAA) has announced plans to introduce Radio Frequency Identification (RFID) baggage tracking technology across domestic and international airport terminals to tackle the growing problem of delayed, misrouted and missing luggages Michael Achimugu, director, Public Affairs and Consumer Protection, NCAA, disclosed this at a stakeholder engagement forum in Lagos.

Nigerian CommunicationWeek

Examples of National Collegiate Athletic Association (NCAA)'s suppliers include PlaySight, Genius Sports and Ross Video.

Example Suppliers

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National Collegiate Athletic Association (NCAA) sells broadcasting rights of its 18 athletics, ice Hockey, basketball, baseball, gymnastics, softball, aquatics and swimming, volleyball, beach volleyball, soccer | association football, american football and lacrosse competitions to 23 companies globally, covering 6 countries. National Collegiate Athletic Association (NCAA)'s rights holders include Sky Group.