National Collegiate Athletic Association (NCAA)

https://www.ncaa.org/
https://www.linkedin.com/company/ncaa/

National Collegiate Athletic Association, also known as NCAA, is a state-owned organization headquartered in the US. Founded in 1906, with approximately 3590 employees, the organization reported $1.4B in revenue as of 2024 and operates as a tier 1 media tech buyer. Functioning primarily in higher education, the company is a member-led organization dedicated to the well-being of college athletes. It awards nearly $3.5 billion in athletics scholarships every year and provides support to help student-athletes graduate at a rate higher than their general student peers.

2024 Revenue

Founded

1906

Headcount

3,581

Headquarters

Primary Segment

Higher Education

Ownership

State Owned

News Summary:

On April 3, 2026, US President Donald Trump signed an executive order aimed at regulating collegiate sports, following rule changes that permit student athletes to receive financial compensation. This action came shortly after the Division I Cabinet met on March 31, 2026, where it received a report from the Academics and Eligibility Committee regarding proposed changes to pre-college enrollment athletics eligibility rules. The Cabinet expects to act on these proposals as early as mid-April.

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National Collegiate Athletic Association (NCAA) offers 24 products in the sports and media and telecoms services industries. National Collegiate Athletic Association (NCAA)'s product portfolio comprises of ball sports, water sports, athletics and multi-discipline sports, soccer, sports tickets, merchandise and sponsorship, bat sports, media and TV services, contact sports and hockey.

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National Collegiate Athletic Association (NCAA)'s revenues were over $1B in 2024. Caretta Research has split National Collegiate Athletic Association (NCAA)'s revenue into 17 different product categories, the largest of which is basketball. For full access to National Collegiate Athletic Association (NCAA)'s revenue breakdown subscribe to Caretta Portal.

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Apr

8th

2026

18:30

B2B Tag

NFL referee Clay Martin’s success is rooted in his experience as a student

After more than a decade of officiating in the NFL, Clay Martin still remembers exactly when he got the job. "I got the phone call April the 9th of 2015 at 1:37 p.m., to be exact," Martin said.

National Collegiate Athletic Association

Apr

8th

2026

18:30

Awards and Recognitions, B2B Tag

Kentucky’s Lauryn Borzilleri, Trinity (Texas)’s Thomas Melina Raab named 2026 Jim McKay Scholarship recipients

Kentucky softball's Lauryn Borzilleri and Trinity (Texas) cross country/track and field's Thomas Melina Raab have been named the 2026 recipients of the NCAA Jim McKay Graduate Scholarship. Each student-athlete will receive a $10,000 scholarship to be applied toward graduate study.

National Collegiate Athletic Association

Apr

6th

2026

18:30

B2B Tag

Beyond the Bracket: How the Men’s and Women’s Final Four impact host cities

The 2026 Men's and Women's Final Fours brought tens of thousands of fans to Indianapolis and Phoenix, generating hundreds of millions of dollars in economic activity for both cities. But the impact of the Men's Final Four and Women's Final Four extends beyond basketball.

National Collegiate Athletic Association

Apr

4th

2026

16:20

B2B Tag

Trump signs executive order aimed at regulating college sports

US President Donald Trump on Friday signed an executive order aimed at regulating US collegiate sports in the wake of rule changes that allow student athletes to be compensated financially.

Macau Business

Apr

3rd

2026

18:30

B2B Tag

Trump signs executive order aimed at regulating college sports

WASHINGTON, United States, April 4, 2026 (BSS/AFP) - US President Donald Trump on Friday signed an executive order aimed at regulating US collegiate sports in the wake of rule changes that allow student athletes to be compensated financially.

Bangladesh Sangbad Sangstha

Mar

31st

2026

18:30

B2B Tag

DI Cabinet to consider changes to preenrollment athletics eligibility rules

During its meeting Wednesday, the Division I Cabinet received a report from the Academics and Eligibility Committee about a package of proposed changes to precollege enrollment athletics eligibility rules. The Cabinet is expected to take action on the proposals as early as mid-April.

National Collegiate Athletic Association

Mar

30th

2026

18:30

Management Changes, B2B Tag

circle journey to the Men’s Final Four

Grant Leiendecker remembers the exact moment the magnitude of it all sank in. It was 2010. Butler had just beaten Kansas State in Salt Lake City to punch its ticket to the Final Four, and as the team celebrated in the locker room, the players were just beginning to process what it all meant — not just what they'd accomplished, but where they were headed.

National Collegiate Athletic Association

Mar

19th

2026

18:30

B2B Tag

What’s March Without the Madness? Good for NCAA Business

March Madness is losing much of what made it mad. Signs of the shift were clear last year. Cinderella teams, the low-seeded upstarts that are supposed to deliver upsets and attention, didn’t surprise anyone. Instead, there were just 13 underdog wins — tied for the fewest since 1985 — and the Final Four featured only No.

Advisor Perspectives

Mar

18th

2026

18:30

Regulatory and Legal, B2B Tag

How NIL Is Reshaping Sports Photography and Video Licensing

In recent years, one of the most significant shifts in sports media has come from a policy change that had little to do with cameras or broadcasting equipment. The introduction of Name, Image, and Likeness (NIL) rights for college athletes has fundamentally altered how photographs and video footage from collegiate sports can be used, licensed, and monetized.

CloudQuote

Mar

15th

2026

18:30

B2B Tag

Legislators pass bill to keep college athlete’s NIL deals private

Legislators on the Assembly Committee on State Affairs unanimously passed a bill Feb. 11 that would protect college athletes’ name, image and likeness deals from the public, according to The Isthmus. The NCAA ruled that student athletes could profit from their NIL in 2021, allowing them to make sponsorship deals, according to ESPN.

The Badger Herald

Mar

14th

2026

18:30

Regulatory and Legal, B2B Tag

How NIL Is Reshaping Sports Photography and Video Licensing

CloudQuote

Mar

13th

2026

04:00

B2B Tag

Tournament travel brings economic boost and logistical strain to host cities

Host cities gear up for March Madness as the tournament turns brackets into packed downtown districts. As teams advance from one host city to the next, waves of fans, alumni groups and media crews follow close behind, filling flights and accommodations near arenas.

WFMZ-TV 69 News

Examples of National Collegiate Athletic Association (NCAA)'s suppliers include SMT (SportsMEDIA Technology), Genius Sports and Ross Video.

Example Suppliers

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National Collegiate Athletic Association (NCAA) sells broadcasting rights of its 18 basketball, gymnastics, baseball, soccer | association football, ice Hockey, aquatics and swimming, american football, softball, athletics, beach volleyball, volleyball and lacrosse competitions to 23 companies globally, covering 6 countries. National Collegiate Athletic Association (NCAA)'s rights holders include Sky Group.

Example Sports Rights Customers

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Analysis

Data

Analysis

Data

National Collegiate Athletic Association (NCAA)

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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Example Suppliers

Example Sports Rights Customers

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