National Collegiate Athletic Association (NCAA)

National Collegiate Athletic Association (NCAA)

National Collegiate Athletic Association, also known as NCAA, is a state-owned organization headquartered in the US. Founded in 1906, it operates within higher education, functioning as a tier 1 media tech buyer, with approximately 3590 employees. The organization reported $1.4B in revenue as of 2024. It is a member-led entity that focuses on college athletes. NCAA schools award nearly $3.5 billion in athletics scholarships annually and provide support for student-athletes to achieve a higher graduation rate compared to their general student peers.

2024 Revenue

Founded

1906

Headcount

3,581

Headquarters

United States

Primary Segment

Higher Education

Ownership

State Owned

News Summary:

On June 25, 2026, the NCAA announced it would eliminate waivers and redshirts from its new age-based eligibility model, instituting a five-year framework with only narrow exceptions for extensions, such as pregnancy, religious missions, or active-duty military service. This shift was partly spurred by the NCAA's increasing legal challenges across the country. Previously, on June 24, the organization's Division I Cabinet unanimously approved new rules clarifying athlete eligibility, permitting up to five years of competition if a student enrolls no later than the academic year following their 19th birthday. These rules aim to address the rising trend of student-athletes utilizing the transfer portal to pursue additional playing time or endorsement opportunities. This followed the NCAA's initial announcement on June 23 of a significant change to eligibility rules for Division I athletes, stating its goal was to reduce the chaos in college sports that emerged after athletes gained the right to earn money, transfer without penalty, and prompted the industry to share revenue with players.

Similar Companies

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National Collegiate Athletic Association (NCAA) offers 24 products in the media and telecoms services and sports industries. National Collegiate Athletic Association (NCAA)'s product portfolio comprises of sports tickets, merchandise and sponsorship, ball sports, search, social, and retail media, media and TV services, bat sports, soccer, water sports, hockey, athletics and multi-discipline sports and contact sports.
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National Collegiate Athletic Association (NCAA)'s revenues were over $1B in 2024. Caretta Research has split National Collegiate Athletic Association (NCAA)'s revenue into 17 different product categories, the largest of which is basketball. For full access to National Collegiate Athletic Association (NCAA)'s revenue breakdown subscribe to Caretta Portal.
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Examples of National Collegiate Athletic Association (NCAA)'s suppliers include Ross Video, SMT (SportsMEDIA Technology) and Genius Sports.

Example Suppliers

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National Collegiate Athletic Association (NCAA) sells broadcasting rights of its 18 aquatics and swimming, athletics, volleyball, baseball, ice Hockey, american football, basketball, beach volleyball, soccer | association football, softball, lacrosse and gymnastics competitions to 23 companies globally, covering 6 countries. National Collegiate Athletic Association (NCAA)'s rights holders include Sky Group.

Example Sports Rights Customers

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