Optus Sport, a privately owned entity headquartered in Australia and a subsidiary of Optus, was founded in 2016 and employs approximately 100 individuals, primarily focusing on broadcast television and radio. The company functions as a tier 1 media tech buyer. It operates as a direct-to-consumer digital sports streaming platform, initially launched to become the exclusive home of the English Premier League (EPL) in Australia. Operating from its dedicated digital production space at the Optus campus in Macquarie Park, Sydney, the platform grew to serve over 1 million users. Its business model incorporates multi-tier subscription billing, including a $24.99 per month option for the general public, alongside discounted $9.99 monthly bundles managed via the Optus SubHub ecosystem for mobile and internet subscribers.
Optus Sport ceased operations on August 1, 2025, concluding almost a decade of broadcasting football in Australia. This followed the sale of key football rights, including the Premier League, Emirates FA Cup, J.League, and National Women’s Soccer League, to Stan Sport. Nine Entertainment Co, through its subsidiary Stan, acquired selected Optus Sport assets, such as media rights agreements, subscriber agreements, and social media assets. These assets included the Premier League and Emirates FA Cup rights. Following the closure of Optus Sport, Howard Rees, previously its head, joined Nine Entertainment’s Streaming and Broadcast leadership team as chief strategy officer. Rees' appointment was announced by Amanda Laing in an email to staff earlier this week and confirmed by Rees on LinkedIn on Wednesday evening.
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Optus Sport offers 2 products in the media and telecoms services industry. Optus Sport's product portfolio comprises of broadcast television and radio and media and TV services.
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Optus Sport's revenues were less than $100M in 2024. Caretta Research has split Optus Sport's revenue into 2 different product categories, the largest of which is linear (thematic channel groups). For full access to Optus Sport's revenue breakdown subscribe to Caretta Portal.
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