Piano, a privately owned, US-headquartered company founded in 2005, with approximately 500 employees, reported $50.0M in revenue as of 2024. The company specializes in video business systems, operating as a Netherlands-based customer data platform that assists brands in launching campaigns and products, enhancing customer engagement, and driving personalization.
Piano's April 21, 2026 benchmark update revealed that 80% of its benchmark sites grew revenue between 2024 and 2025, despite approximately half of those sites experiencing a decline in traffic. The update analyzed pricing, upgrade, and churn data against overall site performance for 249 publishers to identify key factors influencing revenue growth. Earlier, on April 14, Piano began actively migrating its merchants to Stripe Billing, a development that may increase costs and reduce payment processor flexibility for media and publishing companies, potentially leading to new challenges with failed payments and revenue recovery. Concurrently, a webinar on the same day featured Stefan Leever from Rabobank, who discussed his team's approach to conducting a maturity assessment before selecting an analytics platform. This follows an April 8 benchmark update which addressed client concerns about an AI-driven traffic drop and associated revenue risks in 2025, noting significant reductions in search traffic to publishers due to AI summaries.
Piano's customers primarily consist of broadcast television and radio, telecoms and online Audio and Video Media companies. Examples of Piano's customers include BBC, Insider and Deutsche Telekom. Examples of Piano's suppliers include Snowflake and 6sense.
Subscribe for full access to Piano's products in full detail 
