News Summary:
On February 9, 2026, Piano participated in Superweek 2026 in Hungary, reinforcing key messages for analytics leaders. These takeaways highlighted the importance of starting with purpose, shifting from "what happened" to understanding "why," reducing unnecessary complexity, fixing data foundations before scaling AI, and connecting analytics directly to action, as analytics leaders debated AI agents, server-side trade-offs, and data quality. Earlier, on February 4, 2026, Piano detailed how European media group Mediahuis monetized audience insights across its significant publishing assets in Belgium, the Netherlands, Ireland, and Luxembourg. Also on February 4, the company shared findings from last year's Piano Academy, where discussions with publishers such as The Spectator, Politico, and Der Standard focused on strategies for building trust and engaging audiences in increasingly polarized environments.
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