Piano is a privately owned customer data platform company founded in 2005 and headquartered in the US. The company has approximately 500 employees and generated around $50 million in revenue in 2023. Piano's main product is an OVP business backend aimed at helping brands launch campaigns and products more efficiently, enhance customer engagement, and drive personalization on a large scale.
Piano announced Andrew Meranus as their new Chief Revenue Officer on September 13, 2024. Meranus will oversee all revenue-generating activities to accelerate the company's growth. In July 2024, Piano published a blog post discussing how the host city of Paris will use data from previous Olympics to run the event more efficiently and economically. On June 13, 2024, Piano published a blog post about using their Content Propensity Model to boost subscription conversion. During a Piano Lessons session on June 12, 2024, Karen Franken, Director of Strategy, presented the easy-to-use ‘Content Likely to Convert’ model. Lastly, Piano published a blog post emphasizing the importance of digital subscribers' lifetime value and the need for robust renewal strategies to improve retention and achieve sustainable revenue growth.
Piano's customers primarily consist of consumer electronics companies. Examples of Piano's customers include Insider, Massachusetts Institute of Technology (MIT) and The Wall Street Journal. Examples of Piano's suppliers include Snowflake and 6sense.
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