Piano, a privately owned company founded in 2005 and headquartered in the US, provides video business systems. Employing approximately 500 people, the company reported revenues of around $50 million in 2023. While described as a Netherlands-based customer data platform, its core offering centers on enabling brands to expedite campaign and product launches, enhance customer engagement, and implement personalized experiences across large user bases.
A/B testing conducted on multiple client sites compared direct checkout with a redirect to a subscription landing page to determine optimal conversion methods. The Post and Courier partnered with Piano on 2024 to integrate Ad Revenue Insights (ARI) with their existing Piano technology, creating a unified view of revenue performance across departments. A discussion on reverse mortgages and their relevance to different demographics was published, noting lower familiarity among younger generations who consume content differently. Leaders from various media organizations shared how AI impacts audience engagement, content tailoring, and churn prediction. Finally, a media strategy executive discussed publishers' challenges with site traffic due to factors such as AI search summaries and reduced social media referrals.
Piano's customers primarily consist of telecoms, broadcast television and radio and online Audio and Video Media companies. Examples of Piano's customers include Deutsche Telekom, Insider and BBC. Examples of Piano's suppliers include Snowflake and 6sense.
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