Piano, a privately owned company founded in 2005 and headquartered in the US, provides video business systems. Employing approximately 500 people, the company reported revenues of around $50 million in 2023. While described as a Netherlands-based customer data platform, its core offering centers on enabling brands to expedite campaign and product launches, enhance customer engagement, and implement personalized experiences across large user bases.
On February 6, 2025, Piano Software Inc. completed a debt financing facility from ORIX Corporation USA’s Growth Capital business, alongside a Series D equity fundraise led by Updata Partners. In mid-2023, El Mundo experimented with stricter registration walls, reducing free article views to test different thresholds to boost user registrations and subscription revenue. At Piano Academy 2024, Katelyn Belyus presented findings showing that publishers can save up to 16% of subscribers by offering cancel save or downgrade options. Piano Academy Live 2025 featured industry leaders discussing the growing influence of Artificial Intelligence in marketing. News publishers' historical view of paywalls as a choice between advertising or subscriptions is outdated.
Piano's customers primarily consist of newspaper Publishing and online Audio and Video Media companies. Examples of Piano's customers include Massachusetts Institute of Technology (MIT), Insider and The Wall Street Journal. Examples of Piano's suppliers include Snowflake and 6sense.
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