Radiotelevisione Italiana (RAI)

Radiotelevisione Italiana, also known as RAI, is a state-owned company headquartered in Italy. Founded in 1954, it employs approximately 7880 individuals and reported $2.8B in revenue as of 2024, functioning as a tier 1 media tech buyer. The company specializes in broadcast television and radio, operating as the national public broadcasting company of Italy, owned by the Ministry of Economy and Finance. RAI operates many terrestrial and subscription television channels and radio stations, maintaining a television audience share of 35.9%. Its broadcasts are received in surrounding countries including Albania, Bosnia, Croatia, France, Malta, Monaco, Montenegro, San Marino, Slovenia, Switzerland, Serbia, Tunisia, and the Vatican City, as well as on pay television and some Free-to-Air channels across Europe, including the UK on the Hotbird satellite. Half of RAI's revenues come from broadcast receiving licence fees, with the remainder from the sale of advertising time. Radiotelevisione Italiana was also a founding member of the European Broadcasting Union in 1950.