Radiotelevisione Italiana (RAI)

Radiotelevisione Italiana, also known as RAI, is a state-owned entity headquartered in Italy. Founded in 1954 and employing approximately 7,880 individuals, the company reported $2.8B in revenue as of 2024, functioning as a tier 1 media tech buyer. As the national public broadcasting company of Italy, owned by the Ministry of Economy and Finance, RAI specializes in broadcast television and radio, operating many terrestrial and subscription television channels and radio stations. It is a major broadcaster in Europe and the largest in Italy, competing with Mediaset and other radio and television networks, maintaining a television audience share of 35.9%. RAI's broadcasts are also received in surrounding countries, including Albania, Bosnia, Croatia, France, Malta, Monaco, Montenegro, San Marino, Slovenia, Switzerland, Serbia, Tunisia, and the Vatican City, with additional availability on pay television and some Free-to-Air (FTA) channels across Europe, including the UK via the Hotbird satellite. Half of RAI's revenues derive from broadcast receiving licence fees, with the remainder from the sale of advertising time. The entity that became RAI was also one of the 23 founding members of the European Broadcasting Union in 1950.