Radiotelevisione Italiana (RAI)
Radiotelevisione Italiana, also known as RAI, is a state-owned company headquartered in Italy. Founded in 1954, it employs approximately 7,880 individuals and reported $2.9B in revenue as of 2025. Functioning as a tier 1 media tech buyer, its main product involves broadcast television and radio. As the national public broadcasting company of Italy, owned by the Ministry of Economy and Finance, RAI operates numerous terrestrial and subscription television channels and radio stations. It is one of the largest broadcasters in Europe and the largest in Italy, competing with other radio and television networks, and maintains a television audience share of 35.9%. Its broadcasts are also received in surrounding countries, including Albania, Bosnia, Croatia, France, Malta, Monaco, Montenegro, San Marino, Slovenia, Switzerland, Serbia, Tunisia, and the Vatican City, with further reach on pay television and some free-to-air channels across Europe, including the UK via the Hotbird satellite. Half of RAI's revenues are derived from broadcast receiving licence fees, with the remainder from the sale of advertising time. RAI was also one of the 23 founding members of the European Broadcasting Union in 1950.
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