Radiotelevisione Italiana (RAI)
Radiotelevisione Italiana, also known as RAI, a state-owned entity headquartered in Italy, was founded in 1954 and employs approximately 9,950 individuals. The company reported $2.9B in revenue as of 2025 and functions as a tier 1 media tech buyer. Functioning as the national public broadcasting company of Italy, Radiotelevisione Italiana specializes in broadcast television and radio, operating numerous terrestrial and subscription television channels and radio stations. A major broadcaster in Europe and the largest in Italy, it competes with Mediaset and other radio and television networks, holding a television audience share of 35.9%. Its broadcasts are received in surrounding countries, including Albania, Bosnia, Croatia, France, Malta, Monaco, Montenegro, San Marino, Slovenia, Switzerland, Serbia, Tunisia, and the Vatican City, and are also available elsewhere on pay television and some channels FTA across Europe, including the UK via the Hotbird satellite. Half of RAI's revenues are derived from broadcast receiving licence fees, with the remainder from the sale of advertising time. RAI was one of the 23 founding members of the European Broadcasting Union in 1950.
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