Radiotelevisione Italiana (RAI)

Radiotelevisione Italiana, also known as RAI, is a state-owned company headquartered in Italy. Founded in 1954, it employs approximately 7,880 individuals and reported $2.8B in revenue as of 2024. Functioning as a tier 1 media tech buyer, it is the national public broadcasting company of Italy, owned by the Ministry of Economy and Finance. RAI operates terrestrial and subscription television channels and radio stations. It is one of the largest broadcasters in Europe and Italy, with a television audience share of 35.9%. RAI's broadcasts are received in surrounding countries, including Albania, Bosnia, Croatia, France, Malta, Monaco, Montenegro, San Marino, Slovenia, Switzerland, Serbia, Tunisia, and the Vatican City, and elsewhere on pay television, including some FTA channels across Europe on the Hotbird satellite. Half of its revenues are derived from broadcast receiving licence fees, with the remainder from the sale of advertising time. RAI was a founding member of the European Broadcasting Union in 1950.