Radiotelevisione Italiana (RAI)
Radiotelevisione Italiana, also known as RAI, is a state-owned company headquartered in Italy. Founded in 1954, it employs approximately 7,880 individuals and reported $2.8B in revenue as of 2024. Operating as a tier 1 media tech buyer, RAI functions as the national public broadcasting company of Italy, owned by the Ministry of Economy and Finance. RAI operates numerous terrestrial and subscription television channels and radio stations, serving as one of the largest broadcasters in Europe and the biggest in Italy, competing with Mediaset and other networks. The company holds a television audience share of 35.9%. Its broadcasts are received in surrounding countries, including Albania, Bosnia, Croatia, France, Malta, Monaco, Montenegro, San Marino, Slovenia, Switzerland, Serbia, Tunisia, and the Vatican City, as well as elsewhere on pay television and some channels FTA across Europe, including the UK on the Hotbird satellite. Half of RAI's revenues are derived from broadcast receiving licence fees, with the remainder from the sale of advertising time. In 1950, RAI was one of the 23 founding members of the European Broadcasting Union.
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