Radiotelevisione Italiana (RAI)

http://www.rai.it
https://www.linkedin.com/company/rai-radiotelevisione-italiana/

Radiotelevisione Italiana, also known as RAI, is a state-owned public broadcasting company headquartered in Italy. Founded in 1954, it operates with approximately 7,880 employees and reported $2.8B in revenue as of 2024. Functioning as a tier 1 media tech buyer, the company specializes in broadcast television and radio, operating numerous terrestrial and subscription television channels and radio stations. RAI serves as the national public broadcasting company of Italy, owned by the Ministry of Economy and Finance, and is noted for its television audience share of 35.9%. Its broadcasts are received in surrounding countries, including Albania, Bosnia, Croatia, France, Malta, Monaco, Montenegro, San Marino, Slovenia, Switzerland, Serbia, Tunisia, and the Vatican City, as well as on pay television and some Free-To-Air (FTA) channels across Europe, including the UK via the Hotbird satellite. Half of RAI's revenues are generated from broadcast receiving licence fees, with the remainder derived from the sale of advertising time. Historically, RAI was a founding member of the European Broadcasting Union in 1950.

2024 Revenue

Founded

1954

Headcount

7,873

Headquarters

Italy

Primary Segment

Broadcast television and radio

Ownership

State Owned

News Summary:

On June 18, 2026, an analysis by Studio Frasi, based on Auditel data, indicated that the initial six matches of the 2026 World Cup broadcast on major channels attracted an average of 4.3 million viewers. This viewership surpassed the 3 million recorded on Canale 5 and Italia 1 in 2018 and the 4 million on Rai1 and Rai2 in 2022. Previously, on May 26, RAI pushed for EI Towers to extend contracts with broadcasters utilizing its infrastructure, aiming to ensure longer-term business stability before EI Towers' proposed merger with RaiWay, the state broadcaster's subsidiary, according to Reuters sources. Also on May 26, Rai's Prime Time Entertainment Director Williams Di Liberatore confirmed the start of organizational work for the 2027 Sanremo Music Festival. Di Liberatore stated he is collaborating with Stefano De Martino to finalize bureaucratic and organizational aspects, including regulations, to establish the foundation for future artistic and editorial decisions. Earlier, on May 21, Rai CEO Giampaolo Rossi announced the company returned to profitability after eight years following the approval of its draft financial statements as of December 31, 2025. Rossi attributed this financial turnaround to the professionalism and commitment of Rai employees, noting the organization's regained strength and vision.

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Radiotelevisione Italiana (RAI) offers 21 products in the media and telecoms services industry. Radiotelevisione Italiana (RAI)'s product portfolio comprises of broadcast television and radio.

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Radiotelevisione Italiana (RAI)'s revenues were over $1B in 2024. Caretta Research has split Radiotelevisione Italiana (RAI)'s revenue into 3 different product categories, the largest of which is linear (thematic channel groups). For full access to Radiotelevisione Italiana (RAI)'s revenue breakdown subscribe to Caretta Portal.

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Jul

1st

2026

01:00

B2B Tag

RaiWay-Ei Towers: the merger of the TV towers has been called off yet again

Nothing came of it. And so ends yet another attempt to bring RaiWay and Ei Towers – the two Italian players in the broadcast tower sector, who have repeatedly – and cyclically – been said to be on the verge of marriage, only to end up as the protagonists of a wedding that was never consummated – together.

Il Sole 24 Ore

Jun

28th

2026

01:00

B2B Tag

The Democratic Party is asking RAI not to cut cultural programs

by Redazione , published on 28/06/2026 Categories: News / Disclaimer Members of the Democratic Party on the Parliamentary Oversight Committee for RAI have submitted a question to the company’s CEO: they are concerned about the possible cancellation of cultural and in-depth programs.

Finestre sull'Arte

Jun

18th

2026

01:00

Events, Sports Rights Updates, B2B Tag

World Cup, Rai beyond 2022: 4.3 million viewers and a surge in young viewers

The 2026 World Cup has already sent a clear signal: global football, as a major event, continues to attract viewers to their televisions. And not just to their televisions at home. According to an analysis by Studio Frasi based on Auditel data, the first six matches broadcast by the main channels attracted an average of 4.3 million viewers, more than the 3 million recorded in 2018 on Canale 5 and Italia 1 and the 4 million in 2022 on Rai1 and Rai2.

Il Sole 24 Ore

Jun

4th

2026

05:17

Emerging Tech, Awards and Recognitions, B2B Tag

Nominees for EBU Technology and Innovation Award 2026 announced

Nominees for the European Broadcasting Union’s (EBU) Technology and Innovation Award 2026 have been announced. Presented at the EBU Technology and Innovation Summit and Technical Assembly, the Award recognises, encourages and supports outstanding technical solutions developed by Member organisations.

TVBEurope

May

26th

2026

10:33

B2B Tag

Italy’s RAI Pushes EI Towers Contract Extensions Amid RaiWay Merger

RAI Seeks EI Towers Contract Extensions Before RaiWay Merger Deal in Italy Overview of the RAI, EI Towers, and RaiWay Merger Negotiations By Elvira Pollina Background of the Merger Talks MILAN, May 26 (Reuters) - Italy's RAI is pushing for EI Towers to extend contracts with broadcasters using its infrastructure before it merges with the state broadcaster's RaiWay to ensure longer-term business stability, three sources told Reuters.

Global Banking & Finance Review

May

26th

2026

02:56

Events, B2B Tag

Sanremo 2027, the organizational phase has begun. Di Liberatore: "We're working with De Martino."

Work has begun on the 2027 Sanremo Music Festival. This was confirmed to Adnkronos by Rai's Prime Time Entertainment Director, Williams Di Liberatore, who outlines the first steps toward the event. "Together with Stefano De Martino, we're getting the process underway," the director explains, "where we're finalizing all the bureaucratic and organizational aspects, including the regulations." This behind-the-scenes work, therefore, forms the foundation for subsequent artistic and editorial decisions.

La Milano

May

21st

2026

01:00

Financial Results, B2B Tag

Rai CEO Rossi: ‘Back in the black after eight years, the company is regaining its strength’

Rome, 21 May (LaPresse) – “Rai is back in the black after eight years. The organisation has regained its strength, vision and capacity for the future. Thanks to the employees who are supporting this revival with professionalism and commitment.” So said Rai’s Chief Executive, Giampaolo Rossi, following the approval of the draft financial statements as at 31 December 2025.

LaPresse US

May

20th

2026

05:30

Partnerships and Alliances, B2B Tag

Managed Services | ltaltel expands collaboration with Italy’s Rai

TelecomDrive

May

20th

2026

01:58

Partnerships and Alliances, B2B Tag

Italtel expands Rai network infrastructure deal

Italian ICT firm Italtel said it has expanded its longstanding collaboration with public broadcaster Rai to include the management and maintenance of data and telephony infrastructure. Italtel is leading a temporary consortium to deliver the services, coordinating certified personnel from its own organisation and partner companies.

Telecompaper

May

20th

2026

01:00

B2B Tag

Rai, the 60 days for the Mic's move on Teatro Delle Vittorie and Palazzo Labia

Sixty days. This is the time the Ministry of Culture will have to exercise its pre-emption right over the Teatro delle Vittorie and Palazzo Labia: not now, not on the mere expression of interest, but after notification of the sale contract with the successful bidder.

Il Sole 24 Ore

May

19th

2026

02:38

Events, Emerging Tech, B2B Tag

Italtel alongside Rai: management of ICT infrastructure for offices and major events

ltaltel, a multinational Information & Communication Technology company, is expanding the scope of its collaboration with Rai, the exclusive concessionaire of Italy’s public radio, television, and multimedia broadcasting service, to include management and maintenance services for data and telephony infrastructure. Italtel carries out these activities as the lead company of a temporary consortium (RTI), coordinating highly qualified and certified personnel from both its own organization and partner companies.

Italtel

May

15th

2026

01:00

B2B Tag

Mediaset overtakes Rai in Italian prime time viewing amid continued TV decline

Italy’s traditional television market continued to shrink in 2025, with new figures from Italian regulator AGCOM showing declines in both all-day and prime time viewing, while Mediaset overtook Rai in prime time audiences. According to AGCOM’s latest Communications Observatory report, average daily television audiences fell by 2.5% in prime time and 2.8% across the full day compared with 2024.

Broadband TV News

Examples of Radiotelevisione Italiana (RAI)'s suppliers include Akamai, Accenture and Atos.

Example Suppliers

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Radiotelevisione Italiana (RAI) currently holds 112 broadcasting rights for sports competitions including rugby union, canoeing and kayaking, ice skating, archery, soccer | association football, biathlon, beach volleyball, cycling, cyclo-cross, futsal, horse racing, american football, tennis, motorsports, triathlon, basketball, athletics, fencing, winter sports, marathon, multi-sport, aquatics and swimming, volleyball and rowing.