Scottish Rugby, a privately owned entity headquartered in the UK, was founded in 1873 and operates with approximately 490 employees. The organization reported $104.8M in revenue as of 2025 and is identified as a tier 2 media tech buyer. Functioning as the governing body for rugby union in Scotland, its main product is spectator sports.
On June 17, 2026, Scottish Rugby (SRU) announced sweeping changes to its match official pathway, citing issues with an unsustainably high number of officials on the National Panel, concerns over selection and appointment transparency, and an inconsistent understanding of progression. Previously, on June 16, Fergus Pringle focused on ensuring Scotland’s Under-20s program balances its role as a recruitment tool for Exile/SQ players with its fundamental function as a proving ground for homegrown talent. This followed the June 15 news that a senior Scottish rugby official, Alan Stewart, received a 12-month suspension after an investigation into alleged racist, homophobic, and sexist comments made at a club function. Earlier, on June 10, Edinburgh Rugby Women announced Scotland international centre Rachel Philipps as its first of seven new signings for the upcoming season, with Philipps joining from Sale Sharks.
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Scottish Rugby offers 3 products in the sports industry. Scottish Rugby's product portfolio comprises of sports tickets, merchandise and sponsorship and contact sports.
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Scottish Rugby's revenues were less than $250M in 2025. Caretta Research has split Scottish Rugby's revenue into 3 different product categories, the largest of which is matchday revenues. For full access to Scottish Rugby's revenue breakdown subscribe to Caretta Portal.
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Scottish Rugby sells broadcasting rights of its rugby Union competitions globally. Scottish Rugby currently holds broadcasting rights for sports competitions including rugby union.
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