Scottish Rugby, a privately owned entity headquartered in the UK, was founded in 1873 and operates with approximately 490 employees. The organization reported $104.8M in revenue as of 2025 and is identified as a tier 2 media tech buyer. Functioning as the governing body for rugby union in Scotland, its main product is spectator sports.
Scottish Rugby expressed surprise on August 12 at Sione Fukofuka's appointment as Wallaroos coach, barely a week after releasing him on August 3 from his role as Scotland Women head coach for compassionate grounds to return to Australia. Rugby Australia will pay Scottish Rugby an undisclosed compensation after Fukofuka was confirmed as the new Wallaroos coach on August 11, on a deal until the 2029 Women's Rugby World Cup. This followed the organization's sacking of CEO Alex Williamson on July 30, after an independent investigation into his conduct. Williamson, who took charge in January 2025, served for 18 months and had been on leave since May.
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Scottish Rugby offers 3 products in the sports industry. Scottish Rugby's product portfolio comprises of sports tickets, merchandise and sponsorship and contact sports.
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Scottish Rugby's revenues were less than $250M in 2025. Caretta Research has split Scottish Rugby's revenue into 3 different product categories, the largest of which is matchday revenues. For full access to Scottish Rugby's revenue breakdown subscribe to Caretta Portal.
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Scottish Rugby sells broadcasting rights of its rugby Union competitions globally. Scottish Rugby currently holds broadcasting rights for sports competitions including rugby union.
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