Scottish Rugby is a privately owned entity headquartered in the UK. Founded in 1873, it operates with approximately 490 employees and reported $104.8M in revenue as of 2025. The company is a tier 2 media tech buyer, specializing in spectator sports and functioning as the governing body for rugby union in Scotland.
On April 20, 2026, Scottish Rugby began seeking a Head of Philanthropy to develop its newly established Scottish Rugby Foundation. Earlier, on April 10, Scotland captain Rachel Malcolm highlighted the "extra bit of emotion" in the upcoming Women’s Six Nations opener against Wales, marking the start of the Sione Fukofuka era. This follows the organization reaching a milestone on April 7, nearing 30,000 tickets sold for an upcoming women’s sporting event at Murrayfield, which surpasses the 18,555 crowd at Hampden Park in 2019. On April 1, Scottish Rugby began evaluating whether to apply to join Premiership Women’s Rugby, weighing the associated opportunities and risks. On March 31, Scottish Rugby announced a Red Bull link-up, planning to expand Franco Smith’s portfolio to include head coach responsibilities for both Edinburgh Rugby and Glasgow Warriors, and to construct a new indoor training arena.
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Scottish Rugby offers 3 products in the sports industry. Scottish Rugby's product portfolio comprises of sports tickets, merchandise and sponsorship and contact sports.
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Scottish Rugby's revenues were less than $250M in 2025. Caretta Research has split Scottish Rugby's revenue into 3 different product categories, the largest of which is matchday revenues. For full access to Scottish Rugby's revenue breakdown subscribe to Caretta Portal.
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Scottish Rugby sells broadcasting rights of its rugby Union competitions globally. Scottish Rugby currently holds broadcasting rights for sports competitions including rugby union.
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