Scottish Rugby, a privately owned organization founded in 1873, is the governing body for rugby union in Scotland. Headquartered in the UK, it employs approximately 490 people. In 2022, the organization reported revenues of less than $100 million. Its primary activity is the organization and promotion of spectator sports related to rugby union.
Tixserve, a digital ticket delivery service used by Scottish Rugby, received a £1.85 million investment on an unspecified date. On an unspecified date, Scottish Rugby extended Gregor Townsend's contract as Scotland head coach until the 2027 World Cup. This decision followed discussions between Franco Smith and the RFU regarding a role with England, before Smith committed to Glasgow. Scottish Rugby's performance director, David Nucifora, defended the decision to retain Townsend, stating that no better candidate was found. Nucifora also noted ongoing work to implement performance measures for national teams. Townsend, who began his role in 2017, is now the longest-serving Scotland national team coach in the professional era. A new two-year deal was also given to Franco Smith to continue his role as Glasgow Warriors head coach.
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Scottish Rugby offers products in the sports industry. Scottish Rugby's product portfolio comprises of contact sports.
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Scottish Rugby's revenues were less than $250M in 2023. All the revenue comes from rugby Union.
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Scottish Rugby sells broadcasting rights of its rugby Union competitions globally. Scottish Rugby currently holds broadcasting rights for sports competitions including rugby union.
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