World Rugby, a privately owned organization founded in 1886, is the international governing body for rugby union. Headquartered in Ireland, it employs approximately 450 people. Its primary activity is the administration and regulation of the sport, including rule-making. In 2023, the organization's revenue was less than $1 billion.
World Rugby celebrated the tenth anniversary of Pass It Back, a social impact initiative, on the International Day of Sport for Development and Peace on an unspecified date. The program reached over 80,000 young people in 36 countries. Unilever announced a multi-tournament partnership with World Rugby on an unspecified date, encompassing the Women's Rugby World Cup in 2025 and 2029, and the Men's Rugby World Cup in 2027. World Rugby expressed interest in returning the Rugby World Cup to Europe after the 2027 tournament in Australia and the 2031 tournament in the USA. World Rugby is exploring options to make the Rugby World Cup a paid event in the UK starting in 2027. Reports suggest the Spanish Rugby Federation is a potential host for the 2035 men's Rugby World Cup, working with World Rugby and LaLiga.
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World Rugby offers 13 products in the sports and media and telecoms services industries. World Rugby's product portfolio comprises of contact sports and streaming services.
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World Rugby's revenues were less than $1B in 2023. Caretta Research has split World Rugby's revenue into 3 different product categories, the largest of which is rugby Union. For full access to World Rugby's revenue breakdown subscribe to Caretta Portal.
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Examples of World Rugby's suppliers include Lawo, HBS and Hawk-Eye Innovations.
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World Rugby sells broadcasting rights of its 10 rugby Union competitions to 66 companies globally, covering 13 countries. World Rugby's rights holders include Telefónica, Sky Group and BBC. World Rugby currently holds 7 broadcasting rights for sports competitions including rugby union and rugby league.
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