World Rugby, a privately owned entity headquartered in Ireland, functions as a tier 1 media tech buyer. Founded in 1886, the organization employs approximately 850 individuals and reported $46.1M in revenue as of 2024. Its main product focuses on spectator sports, serving as the world governing and law-making body for the game of rugby union.

2024 Revenue

Founded

1886

Headcount

844

Headquarters

Ireland

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

World Rugby announced a major rule change on October 7, 2026, banning two dangerous tackle techniques, including the hip-drop, ahead of the Nations Championships in November. Previously, on October 6, the organization commenced the bidding process for the 2035 Rugby World Cup, with nations submitting detailed applicant questionnaires for the flagship tournament, which is set to be held in Australia next year and the United States four years later. This follows the September 30 mark of one year until the Men’s Rugby World Cup 2027 in Australia, where more than half of all available tickets have already been secured due to strong demand and a recent 48-hour Visa Priority Sale. Earlier, on September 25, the Fiji Rugby Union began seeking development compensation from overseas clubs for local players transferring internationally, aligning with World Rugby regulations.

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World Rugby offers 16 products in the sports and media and telecoms services industries. World Rugby's product portfolio comprises of sports tickets, merchandise and sponsorship, media and TV services and contact sports.
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World Rugby's revenues were less than $100M in 2024. Caretta Research has split World Rugby's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to World Rugby's revenue breakdown subscribe to Caretta Portal.
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Examples of World Rugby's suppliers include Sportradar, Capgemini and Stats Perform.

Example Suppliers

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World Rugby sells broadcasting rights of its 13 rugby Union competitions to 69 companies globally, covering 19 countries. World Rugby's rights holders include Telefonica. World Rugby currently holds 7 broadcasting rights for sports competitions including rugby league and rugby union.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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