World Rugby

https://www.world.rugby/
https://www.linkedin.com/company/world-rugby/

World Rugby, a privately owned organization headquartered in Ireland, was founded in 1886, employs approximately 450 individuals, and reported $46.1M in revenue as of 2024. The organization functions as a tier 1 media tech buyer. Its main product is spectator sports, operating as the world governing and law making body for the game of rugby union.

2024 Revenue

Founded

1886

Headcount

844

Headquarters

Ireland

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

World Rugby faces discussions regarding the potential sale of stakes in its commercial entities, a move mirroring FIFA's announced intentions, as of July 30. Earlier on July 30, media reports indicated World Rugby threatened to suspend Samoa's governing body following the Samoan government's withdrawal of support for Rugby Samoa due to "unresolved internal issues and division." Previously, on July 29, Rugby Australia secured a A$90 million commitment from the Federal Government to help deliver the 2027 Men's and 2029 Women's Rugby World Cups and their lasting legacy. This funding included an A$30 million investment for the "Impact Beyond" program, intended to support rugby development in Australia and the Pasifika. On July 27, ITV secured exclusive free-to-air rights across the United Kingdom to broadcast all 52 fixtures of the 2027 Rugby World Cup in Australia.

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World Rugby offers 16 products in the media and telecoms services and sports industries. World Rugby's product portfolio comprises of contact sports, sports tickets, merchandise and sponsorship and media and TV services.

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World Rugby's revenues were less than $100M in 2024. Caretta Research has split World Rugby's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to World Rugby's revenue breakdown subscribe to Caretta Portal.

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Jul

30th

2026

22:30

Capital Investment, B2B Tag, Investments, Asset and Stake Acquisitions

Fifa want to sell the family silver but should World Rugby do the same?

Selling stakes in commercial entities is like selling the family silver. So should World Rugby copy Fifa? Selling stakes in commercial entities – much like Fifa announced it wanted to do with the World Cup – is like selling the family silver.

City AM

Jul

30th

2026

04:29

B2B Tag, Legal Issues and Lawsuits

World Rugby threatens to suspend Rugby World Cup regulars – report

Samoa’s governing body is on the verge of being suspended by World Rugby, according to media reports coming from the country. This follows an announcement from the Samoan government on Wednesday in which it was revealed it was withdrawing support for Rugby Samoa due to “unresolved internal issues and division” at the governing body.

PlanetRugby

Jul

29th

2026

03:20

Events, Funding Activities, B2B Tag, Funding, Facility Expansion, Events and Conferences

Rugby Australia Secures $90M Govt Funding Boost

Rugby Australia welcomes the Federal Government's commitment to provide $90 million in funding to help deliver the 2027 and 2029 Men's and Women's Rugby World Cups and ensure they leave a lasting legacy for communities across Australia and the Pacific.

Mirage News

Jul

29th

2026

01:36

Capital Investment, Funding Activities, Events, B2B Tag, Funding, Investments, Events and Conferences

Impact Beyond Backed By AUD $30 Million Investment To Underpin Men’s RWC 2027 and Women’s RWC 2029 Legacy

Impact Beyond has received an AUD $30 million investment from the Australian Government to help form a legacy for the back-to-back hosting of Rugby World Cups in Australia, with the funds split between supporting the game’s development in Australia and the Pasifika.

Rugby Asia 247

Jul

27th

2026

13:11

Events, Sports Rights Updates, Events and Conferences, Partnerships

ITV beat BBC to sole rights of next World Cup in monumental deal

ITV has won the race to broadcast the 2027 Rugby World Cup in Australia, clinching exclusive free-to-air rights for the entire tournament across the United Kingdom. The deal, announced on Monday, covers all 52 fixtures in what will be the largest edition of the competition to date.

GB News UK

Jul

27th

2026

06:30

Partnerships and Alliances, Sports Rights Updates, B2B Tag, Partnerships

World Rugby unite with ITV to bring Men’s Rugby World Cup 2027 to fans across the UK

World Rugby and ITV have today announced a landmark agreement that will see ITV become the exclusive UK broadcast partner for Men’s Rugby World Cup Australia 2027, bringing every moment of the biggest Rugby World Cup ever staged to audiences across the United Kingdom.

World Rugby

Jul

23rd

2026

01:55

B2B Tag

World Rugby consider law change that could 'depower' Springboks

World Rugby is considering a controversial law change that could reduce the influence of the scrum – a move that many believe would have the biggest impact on world champions South Africa. The debate centres around whether teams should continue to receive escalating punishments, including yellow cards and penalty tries, simply because they are being overpowered at the scrum rather than deliberately offending.

Ruck UK

Jul

9th

2026

13:45

Events, B2B Tag, Events and Conferences

Rugby World Cup Confirms Next Four Hosts — Europe and Africa Misses Out Completely

World Rugby have confirmed the locations for the next FOUR Rugby World Cups as it accelerates global development and growth. Join the RUCK’s WhatsApp community here and get the latest news sent straight to your messages.

Ruck UK

Jul

7th

2026

01:00

Emerging Tech, Cost Cutting, New Offerings, B2B Tag

World Rugby debuts fully remote Television Match Official hub at World Rugby Nations Cup and Junior World Championship

World Rugby working with stakeholders to determine optimal TMO scope and use of technology as a core commitment from Shape of the Game Fully remote TMO hub debuts with a view to evaluation ahead of

World Rugby

Jul

6th

2026

09:37

Emerging Tech, Artificial Intelligence, B2B Tag

With AI, World Rugby leaves nothing on the field

Women’s rugby is growing rapidly around the world, with record numbers tuning in for the Women’s Rugby World Cup 2025. But with greater visibility comes greater expectations – fans want more than just coverage; they want connection, insight and excitement.

Capgemini Canada

Jul

6th

2026

05:08

Emerging Tech, Artificial Intelligence, B2B Tag, New Offerings, Partnerships, Events and Conferences

With AI, World Rugby leaves nothing on the field

Capgemini Finland

Jul

6th

2026

00:12

Emerging Tech, Artificial Intelligence, B2B Tag

With AI, World Rugby leaves nothing on the field

Capgemini

Examples of World Rugby's suppliers include Capgemini, Stats Perform and Sportradar.

Example Suppliers

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World Rugby sells broadcasting rights of its 13 rugby Union competitions to 69 companies globally, covering 19 countries. World Rugby's rights holders include Telefonica. World Rugby currently holds 7 broadcasting rights for sports competitions including rugby union and rugby league.

Analysis

Data

Analysis

Data

World Rugby

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

Similar Companies

Example Suppliers

Example Sports Rights Customers

Example Sports Rights Suppliers

Analyst insight reports