World Rugby

https://www.world.rugby/
https://www.linkedin.com/company/world-rugby/

World Rugby, a privately owned organization headquartered in Ireland, was founded in 1886, employs approximately 450 individuals, and reported $46.1M in revenue as of 2024. The organization functions as a tier 1 media tech buyer. Its main product is spectator sports, operating as the world governing and law making body for the game of rugby union.

2024 Revenue

Founded

1886

Headcount

844

Headquarters

Ireland

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On September 10, 2026, World Rugby confirmed a significantly revamped format for the 2027 Rugby World Cup in Australia, featuring the competition's first-ever 24-team men's tournament. The new structure will include six pools and an additional knockout round. Previously, on August 25, World Rugby stated there would be no immediate changes to Samoa's international rugby schedule, ensuring uninterrupted international play for the Manusima Samoa women's team and the Manu Samoa men's team amid ongoing discussions about the future management of the sport in Samoa. Earlier, from August 23 to 27, World Rugby chairman Brett Robinson, accompanied by Rugby Africa president Herbert Mensah and World Rugby Chief of International Federations David Carrigy, visited Zimbabwe to assess the country's preparations for its return to the Rugby World Cup. This followed an August 6 announcement by Oceania Rugby, confirming that the Papua New Guinea Rugby Union's (PNGRU) reinstatement as a World Rugby member hinges on clearing a longstanding debt and addressing governance issues, with PNG actively working on a roadmap for readmission.

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World Rugby offers 16 products in the media and telecoms services and sports industries. World Rugby's product portfolio comprises of contact sports, media and TV services and sports tickets, merchandise and sponsorship.

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World Rugby's revenues were less than $100M in 2024. Caretta Research has split World Rugby's revenue into 4 different product categories, the largest of which is sponsorship and merchandise. For full access to World Rugby's revenue breakdown subscribe to Caretta Portal.

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Sep

15th

2026

20:55

Events, B2B Tag, Events and Conferences, Partnerships

Visa joins Australian Rugby World Cups as Principal Partner

Global payments firm Visa has signed on to be the Principal Partner for the Rugby World Cups to be hosted in Australia in 2027 (Men’s) and 2029 (Women’s) as Official Payment Technology Partner, World Rugby

Rugby Asia 247

Sep

10th

2026

02:49

Events, B2B Tag, Events and Conferences

World Rugby confirms major Rugby World Cup change ahead of 2027 tournament

The 2027 Rugby World Cup will look very different to previous editions, with teams already beginning to prepare for the biggest tournament in the competition’s history. Australia will stage the first-ever 24-team men’s Rugby World Cup, with World Rugby confirming a completely revamped format featuring six pools and an additional knockout round.

Ruck UK

Aug

25th

2026

05:30

Events, B2B Tag, Events and Conferences, Legal Issues and Lawsuits

No immediate changes to Samoa's international schedule amid ongoing dispute - World Rugby

There will be no changes to Samoa's current international rugby schedule as discussions on the future management of the game in Samoa continues. World Rugby confirmed has confirmed that the Manusima, Samoa's national women's rugby team, and the Manu Samoa, would continue to have uninterrupted internationals for the meantime.

RNZ

Aug

22nd

2026

23:13

Events, B2B Tag, Events and Conferences

World Rugby chair and African continent leadership expected in Zimbabwe as part of Sables' World Cup preparations assessment

WORLD Rugby chairman Brett Robinson and Rugby Africa president Herbert Mensah are expected in Zimbabwe this Sunday as the country steps up preparations for its return to the Rugby World Cup. Robinson will lead a five-day visit to Zimbabwe from August 23 to 27, accompanied by Mensah, who is also a World Rugby Executive Board member, and World Rugby Chief of International Federations David Carrigy.

New Zimbabwe

Aug

6th

2026

01:00

B2B Tag, Debt Levels and Repayment

RNZ News Oceania Rugby says PNG must clear debt to regain World Rugby membership | RNZ Oceania Rugby says PNG must clear debt to regain World Rugby membership | RNZ News Iliesa Tora profile tight

Papua New Guinea Rugby Union's (PNGRU) reinstatement as a member of World Rugby depends on clearing "a longstanding debt" and addressing governance issues. Oceania Rugby, which governs rugby unions in the region, has confirmed that PNG has been working with it and World Rugby on a roadmap aimed at getting them back into the fold.

RNZ

Jul

30th

2026

22:30

Capital Investment, B2B Tag, Investments, Asset and Stake Acquisitions

Fifa want to sell the family silver but should World Rugby do the same?

Selling stakes in commercial entities is like selling the family silver. So should World Rugby copy Fifa? Selling stakes in commercial entities – much like Fifa announced it wanted to do with the World Cup – is like selling the family silver.

City AM

Jul

30th

2026

04:29

B2B Tag, Legal Issues and Lawsuits

World Rugby threatens to suspend Rugby World Cup regulars – report

Samoa’s governing body is on the verge of being suspended by World Rugby, according to media reports coming from the country. This follows an announcement from the Samoan government on Wednesday in which it was revealed it was withdrawing support for Rugby Samoa due to “unresolved internal issues and division” at the governing body.

PlanetRugby

Jul

29th

2026

03:20

Events, Funding Activities, B2B Tag, Funding, Facility Expansion, Events and Conferences

Rugby Australia Secures $90M Govt Funding Boost

Rugby Australia welcomes the Federal Government's commitment to provide $90 million in funding to help deliver the 2027 and 2029 Men's and Women's Rugby World Cups and ensure they leave a lasting legacy for communities across Australia and the Pacific.

Mirage News

Jul

29th

2026

01:36

Capital Investment, Funding Activities, Events, B2B Tag, Funding, Investments, Events and Conferences

Impact Beyond Backed By AUD $30 Million Investment To Underpin Men’s RWC 2027 and Women’s RWC 2029 Legacy

Impact Beyond has received an AUD $30 million investment from the Australian Government to help form a legacy for the back-to-back hosting of Rugby World Cups in Australia, with the funds split between supporting the game’s development in Australia and the Pasifika.

Rugby Asia 247

Jul

27th

2026

13:11

Events, Sports Rights Updates, Events and Conferences, Partnerships

ITV beat BBC to sole rights of next World Cup in monumental deal

ITV has won the race to broadcast the 2027 Rugby World Cup in Australia, clinching exclusive free-to-air rights for the entire tournament across the United Kingdom. The deal, announced on Monday, covers all 52 fixtures in what will be the largest edition of the competition to date.

GB News UK

Jul

27th

2026

06:30

Partnerships and Alliances, Sports Rights Updates, B2B Tag, Partnerships

World Rugby unite with ITV to bring Men’s Rugby World Cup 2027 to fans across the UK

World Rugby and ITV have today announced a landmark agreement that will see ITV become the exclusive UK broadcast partner for Men’s Rugby World Cup Australia 2027, bringing every moment of the biggest Rugby World Cup ever staged to audiences across the United Kingdom.

World Rugby

Jul

23rd

2026

01:55

B2B Tag

World Rugby consider law change that could 'depower' Springboks

World Rugby is considering a controversial law change that could reduce the influence of the scrum – a move that many believe would have the biggest impact on world champions South Africa. The debate centres around whether teams should continue to receive escalating punishments, including yellow cards and penalty tries, simply because they are being overpowered at the scrum rather than deliberately offending.

Ruck UK

Examples of World Rugby's suppliers include Capgemini, Sportradar and Stats Perform.

Example Suppliers

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World Rugby sells broadcasting rights of its 13 rugby Union competitions to 69 companies globally, covering 19 countries. World Rugby's rights holders include Telefonica. World Rugby currently holds 7 broadcasting rights for sports competitions including rugby league and rugby union.

Analysis

Data

Analysis

Data

World Rugby

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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Example Sports Rights Customers

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