Stadium, a privately owned company headquartered in the US, operates as a tier 1 media tech buyer. Founded in 2017, the company employs approximately 140 individuals and reported $92.1M in revenue as of 2023. The company operates as a multi-platform sports network, offering live and on-demand games and events, highlights, classic games, original programming, and daily live studio programming. Stadium provides a 24/7 linear feed distributed across both digital and broadcast platforms, along with on-demand (VOD) digital content.
In late January 2026, Åhléns recruited its new store manager for Norrköping from Stadium, marking a personnel change in the retail industry. Earlier, on December 11, 2025, Stadium's plans for a new warehouse in Norrköping neared completion, pending a building permit after an intense detail process and a solution for protected salamanders, with construction anticipated to begin in early 2026. On the same day, Stadium cemented a new four-year agreement to continue as a premium partner with BK Häcken, deepening a partnership that has spanned over two decades, aiming to strengthen the club's stability and further promote youth health.