Sunrise, a privately owned company headquartered in Switzerland, with Liberty Global as its parent company, was formed in 2021 by the merger of Sunrise Communications and UPC Schweiz, and employs approximately 3650 individuals. It operates primarily in telecoms, functioning as a tier 1 media tech buyer. The company provides mobile, Internet, TV, and fixed network services for private and business customers.
On September 11, 2026, Sunrise warned users against interacting with SILV, a tokenized silver asset issued by Dominion_Market. This caution followed an attack that compromised Dominion's treasury wallet, leading to a 74% drop in SILV's value. Previously, on September 10, Sunrise added 20 new tokenized stocks on Solana via Backpack Securities, expanding the platform's equity-linked token offerings. Earlier, on September 8, Sunrise confirmed the official listing of the $PEAQ token on the Solana network, which was bridged via LayerZero from the peaq network, ensuring immediate liquidity and full tradability across supported Solana wallets and exchanges.
Sunrise offers 6 products in the media and telecoms services industry. Sunrise's product portfolio comprises of telecoms, media and TV services and consumer electronics.
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