Symitri

Symitri, a privately owned US-based company founded in 2023, employs approximately 20 people. Its primary product is a real-time bidding (RTB) and programmatic advertising platform that integrates a privacy firewall and data cleanroom. Designed for the open web, the platform aims to reconcile the economic aspects of programmatic advertising with consumer privacy concerns. In 2023, the company's revenue was less than $1 million. Symitri's technology focuses on enabling real-time data protection, deterministic addressability, and precise measurement within the programmatic ecosystem without sharing personally identifiable information with third parties.