United States Golf Association, also known as USGA, a privately owned entity headquartered in the US, was founded in 1894, employs approximately 500 individuals, and reported $324.8M in revenue as of 2024. The organization functions as a tier 1 media tech buyer. It operates as the governing body for golf in the United States and is responsible for organising many of golf’s professional and amateur championships, including the U.S. Open and U.S. Women’s Open.
On June 17, 2026, United States Golf Association (USGA) CEO Mike Whan announced the 2026 U.S. Open purse will total $22.5 million, representing a $1 million increase from last year and matching the Masters' prize money. Earlier the same day, Rolex confirmed its partnership with the USGA on the Rules of Golf, also serving as the official timekeeper for the organization and its championships. Previously, on June 15, the USGA completed the field for the 126th U.S. Open Championship, announcing two additional players earned full exemptions, bringing the total of fully exempt players to 88. The championship, scheduled for June 18-21, will be contested at Shinnecock Hills Golf Club, marking the 21st U.S. Open hosted in New York and making Shinnecock Hills the only course to have hosted the event across three centuries.
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United States Golf Association (USGA) offers 6 products in the media and telecoms services and sports industries. United States Golf Association (USGA)'s product portfolio comprises of golf and search, social, and retail media.
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United States Golf Association (USGA)'s revenues were less than $500M in 2024. Caretta Research has split United States Golf Association (USGA)'s revenue into 2 different product categories, the largest of which is golf. For full access to United States Golf Association (USGA)'s revenue breakdown subscribe to Caretta Portal.
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Examples of United States Golf Association (USGA)'s suppliers include Accedo, SMT (SportsMEDIA Technology) and Brightcove.
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United States Golf Association (USGA) sells broadcasting rights of its 5 golf competitions to 18 companies globally, covering 5 countries. United States Golf Association (USGA)'s rights holders include Telefonica.
Example Sports Rights Customers
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