United States Golf Association, also known as USGA, a privately owned entity headquartered in the US, was founded in 1894, employs approximately 500 individuals, and reported $324.8M in revenue as of 2024. The organization functions as a tier 1 media tech buyer. It operates as the governing body for golf in the United States and is responsible for organising many of golf’s professional and amateur championships, including the U.S. Open and U.S. Women’s Open.
On July 28, 2026, the United States Golf Association (USGA) continued its annual contribution of $200,000 to First Tee as a founding partner, supporting grassroots initiatives focused on youth development and removing participation barriers. Previously, on June 17, 2026, USGA CEO Mike Whan announced the prize money for the 126th U.S. Open would increase by $1 million to $22.5 million, matching the purse of the Masters. On the same day, Rolex maintained its partnership with the USGA, supporting Rules of Golf education and serving as the official timekeeper for USGA championships. This followed the USGA's announcement on June 15, 2026, that two additional players earned full exemptions into the 126th U.S. Open Championship, scheduled for June 18-21 at Shinnecock Hills Golf Club, bringing the number of fully exempt players to 88.
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United States Golf Association (USGA) offers 6 products in the sports and media and telecoms services industries. United States Golf Association (USGA)'s product portfolio comprises of search, social, and retail media and golf.
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United States Golf Association (USGA)'s revenues were less than $500M in 2024. Caretta Research has split United States Golf Association (USGA)'s revenue into 2 different product categories, the largest of which is golf. For full access to United States Golf Association (USGA)'s revenue breakdown subscribe to Caretta Portal.
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Examples of United States Golf Association (USGA)'s suppliers include SMT (SportsMEDIA Technology), Accedo and Brightcove.
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United States Golf Association (USGA) sells broadcasting rights of its 5 golf competitions to 18 companies globally, covering 5 countries. United States Golf Association (USGA)'s rights holders include Telefonica.
Example Sports Rights Customers
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