United States Tennis Association, also known as USTA, is a privately owned, US-headquartered organization. Founded in 1881, it employs approximately 1,660 individuals and reported $468.6M in revenue as of 2024. It operates as a tier 1 media tech buyer. The company specializes in racquet sports, serving as the national governing body for tennis in the United States. As a not-for-profit organization with more than 700,000 members, it invests 100% of its proceeds to promote and develop the growth of tennis, from the grass-roots to the professional levels, and was established to standardize rules and regulations within the sport.
A Financial Times report on June 24, 2026, highlighted the U.S. Open's Arthur Ashe Stadium as an example of major sports venues evolving to meet rising demand for high-value fan experiences and maximize revenue. The United States Tennis Association (USTA) is nearing completion of an $800 million renovation of Arthur Ashe Stadium, the centerpiece of the Billie Jean King National Tennis Center in New York. Previously, on June 15, Henry Lescaille, the USTA's Chief People & Culture Officer, was noted for his approach combining rigorous data science and human authenticity in his leadership role. This followed the USTA striking a multi-year sponsorship deal with beverage company Electrolit on June 11. Under the agreement, Electrolit will become the official electrolyte beverage of the US Open, starting with the upcoming 2026 edition, scheduled from August 30 to September 13.
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United States Tennis Association (USTA) offers 2 products in the media and telecoms services and sports industries. United States Tennis Association (USTA)'s product portfolio comprises of search, social, and retail media and racquet sports.
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United States Tennis Association (USTA)'s revenues were less than $1B in 2024. Caretta Research has split United States Tennis Association (USTA)'s revenue into 2 different product categories, the largest of which is tennis. For full access to United States Tennis Association (USTA)'s revenue breakdown subscribe to Caretta Portal.
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Examples of United States Tennis Association (USTA)'s suppliers include Hawk-Eye Innovations, Grass Valley and SMT (SportsMEDIA Technology).
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United States Tennis Association (USTA) sells broadcasting rights of its tennis competitions to 22 companies globally, covering 7 countries. United States Tennis Association (USTA)'s rights holders include Telefonica.
Example Sports Rights Customers
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