United States Tennis Association (USTA)

http://www.usta.com/
https://www.linkedin.com/company/usta/

United States Tennis Association, also known as USTA, a privately owned organization headquartered in the United States, was founded in 1881. With approximately 2230 employees, the company reported $623.8M in revenue as of 2024 and functions as a tier 1 media tech buyer. Specializing in spectator sports, the USTA operates as the national governing body for tennis in the United States. As a not-for-profit organization with more than 700,000 members, it invests 100% of its proceeds to promote and develop the growth of tennis, from the grass-roots to the professional levels, with its core mission being to standardize rules and regulations and foster the sport's development across the country.

2024 Revenue

Founded

1881

Headcount

2,224

Headquarters

United States

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

The 2026 US Open celebrated new milestones on September 29, recording over 1.2 million attendees, which set a new event record, and exceeding 300,000 in Fan Week attendance for the first time. Earlier, on September 21, ESPN's coverage of the tournament featured a new 20,000 sq. ft. broadcast center, marking the culmination of a multi-year project focused on cloud technology. Previously, on September 20, IBM, as the official AI and Cloud sponsor, announced plans to bring the US Open experience to Madison Square in New York City. This follows news from September 14, when Sky Sports extended its exclusive UK and Ireland broadcasting rights for the US Open until the end of 2030, covering all men’s and women’s singles, doubles, mixed doubles, junior, and wheelchair competitions. On the same day, an advocacy group called Stop Predatory Gambling urged the USTA to end its partnership with Kalshi, an organization allowing betting on various events, which the group characterized as "legally dubious."

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United States Tennis Association (USTA) offers 5 products in the sports and media and telecoms services industries. United States Tennis Association (USTA)'s product portfolio comprises of search, social, and retail media, racquet sports and sports tickets, merchandise and sponsorship.

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United States Tennis Association (USTA)'s revenues were less than $1B in 2024. Caretta Research has split United States Tennis Association (USTA)'s revenue into 4 different product categories, the largest of which is tennis. For full access to United States Tennis Association (USTA)'s revenue breakdown subscribe to Caretta Portal.

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Sep

29th

2026

11:43

Events, Awards and Recognitions, B2B Tag, Events and Conferences, Award Wins

Here’s The USTA’s Annual Post-U.S. Open Statistics Press Release

2026 US OPEN CELEBRATES NEW CHAMPIONS AND RECORD-BREAKING MILESTONES More than 1.2 Million Fans Attended the 2026 US Open, Setting a New Event Record Fan Week Attendance Exceeds 300,000 for First Time, with More Fans

World Tennis Magazine

Sep

21st

2026

06:30

Events, Emerging Tech, B2B Tag, Events and Conferences, Facility Expansion

Inside ESPN's US Open Effort: Embracing the Cloud and a New 20,000 Sq. Ft. Broadcast Center

The 2026 US Open Tennis Championships marked a year of change with respect to TV coverage. And for ESPN it meant a new 20,000 sq. ft. home as well as the culmination of a multi-year project which Jarrett Baker says involved everything from dealing with super late nights (that were almost early mornings) as well as a Red Zone product that was well receive.

Sports Video Group

Sep

20th

2026

18:30

Events, Emerging Tech, Artificial Intelligence, B2B Tag, Events and Conferences, New Offerings, Partnerships

Announcements

New York, N.Y., August 26, 2026 – IBM (NYSE: IBM), the official AI and Cloud sponsor of the US Open, is bringing the excitement of the US Open back to the heart of New York City at Madison...

IBM

Sep

14th

2026

17:57

Tennis, B2B Tag

Advocacy Group Calls Out USTA for Shady Gambling Partnership

A national anti-commercial gambling organization called on the US Tennis Association (USTA) Friday to end its controversial partnership with Kalshi, a legally dubious business that allows people to bet on anything from sports to politics. Stop Predatory Gambling exposes and advocates against harm caused by the predatory gambling industry.

Daily Citizen

Sep

14th

2026

08:04

Tennis, Sports Rights Updates, B2B Tag, Tenders and Contracts

Sky Sports extends exclusive US Open rights until 2030

Sky has extended its exclusive UK and Ireland rights to the US Open for a further three years, keeping the tournament on Sky Sports until the end of 2030. The agreement with the United States Tennis Association (USTA), negotiated by IMG, covers exclusive live coverage of the men’s and women’s singles, doubles, mixed doubles, junior and wheelchair competitions throughout the tournament.

Broadband TV News

Sep

11th

2026

09:19

Partnerships and Alliances, Tennis, Sports Rights Updates, B2B Tag, Tenders and Contracts, Partnerships

US Open will remain on Sky Sports until 2030 – SEENIT

Sky Sports will remain the exclusive home of the US Open until the end of 2030 after securing a new deal with the US Tennis Association (USTA) and its rights partner, IMG. Fans will be able to see exclusive live coverage of all men’s and women’s singles, doubles, mixed doubles and wheelchair competitions throughout the three-week tournament on Sky Sports and NOW.

SEENIT

Sep

11th

2026

09:19

Tennis, Sports Rights Updates, B2B Tag, Tenders and Contracts

Sky extends UK, Ireland US Open tennis broadcast rights until 2030

Sky extended an agreement with the US Tennis Association (USTA) for Sky Sports and NOW to retain exclusive live coverage of the US Open in the UK and Ireland for another three years until 2030. This covers all women's and men's singles, doubles, mixed doubles, juniors and wheelchair competitions. There will also be clips and highlights on Sky's social and digital platforms.

Telecompaper

Sep

11th

2026

06:30

Partnerships and Alliances, Tennis, B2B Tag, Tenders and Contracts, Partnerships

US Open returns to Sky in UK, Ireland with three

The US Open, one of tennis’ four ‘Grand Slam’ majors, will continue to be broadcast by pay-TV giant Sky Sports in the UK after the broadcaster renewed its media rights deal with the USTA organizing body.

Sportcal

Sep

11th

2026

06:30

Partnerships and Alliances, Tennis, B2B Tag, Tenders and Contracts, Partnerships

US Open returns to Sky in UK, Ireland with three

Sportcal

Sep

10th

2026

16:05

Events, B2B Tag, Events and Conferences

The US Open has an identity problem. Does it want to be known as the best, or just the richest?

The task for Tiley is primarily to grow the game in the United States. But the US Open is an enormous part of his job, too, and as we enter week two of the 2026 event, he may be realising that the US Open has acquired something of an identity problem.

Tennis Majors

Sep

9th

2026

06:30

Emerging Tech, B2B Tag

Inside Look at How the USTA Took Over Host Responsibilities at the US Open

It’s been a year of change at the USTA Billie Jean King National Tennis center. Alongside a mammoth construction project, upgrading the entire interior of Arthur Ashe Stadium and building a new player performance center (online in 2027), the USTA broadcast team, led by Patti Fallick, USTA, managing director, broadcast , was busy overseeing the broadcast portion of these renovations and partnering with HBS to assist with host broadcast operations.

Sports Video Group

Sep

7th

2026

06:30

B2B Tag, Marketing and Promotional Activities

How the Honey Deuce conquered the US Open over two decades of growth

Key Takeaways The Honey Deuce is celebrating its 20th year at the US Open after debuting in 2007. Sales have surged from an initial batch of 25,000 at $12 each to approximately 800,000 drinks at $23 last year.

Tennistonic

Examples of United States Tennis Association (USTA)'s suppliers include HBS, Hawk-Eye Innovations and Grass Valley.

Example Suppliers

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United States Tennis Association (USTA) sells broadcasting rights of its tennis competitions to 22 companies globally, covering 7 countries. United States Tennis Association (USTA)'s rights holders include Telefonica.