VTV Uruguay, a privately owned company headquartered in Uruguay, was founded in 2003 and employs approximately 50 individuals. It operates as a tier 1 media tech buyer. The company specializes in broadcast television and radio, notably through VTV Plus, a Uruguayan subscription television channel focused on broadcasting sporting events. VTV Plus was launched as a test in January 2013, with official operations commencing on January 5, 2014.