AFL (Australian Football League)

https://www.afl.com.au/
https://www.linkedin.com/company/australian-football-league/

The Australian Football League (AFL), a privately owned company founded in 1896 and headquartered in Australia, operates the top-tier professional Australian rules football competition. Employing approximately 1290 people, the AFL also manages the AFL Women's competition and other related leagues. In 2023, the organization reported revenues of approximately $1 billion. The AFL is responsible for publishing the official Laws of Australian football, which are adopted, with modifications, by other Australian football bodies. Its primary business is the organization and operation of contact sports competitions.

2023 Revenue

Founded

1896

Headcount

1,283

Headquarters

Australia

Primary Segment

Contact sports

Ownership

Privately Owned

News Summary:

On Saturday, April 5, 2025, the Central Australian Football League (CAFL) and the Northern Territory Football League (NTFL) will compete at TIO Traeger Park. The CAFL announced both its men's and women's representative squads for this match. The NTFL also announced its participating teams for the same event. Separately, the Australian Football League provided grants to 21 clubs in Southeast Queensland and Northern New South Wales to aid their recovery from Cyclone Alfred.

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Subscribe for full access to AFL (Australian Football League)'s profile

AFL (Australian Football League) offers 11 products in the sports and media and telecoms services industries. AFL (Australian Football League)'s product portfolio comprises of sports tickets, merchandise and sponsorship, contact sports, athletics and multi-discipline sports and streaming services.

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AFL (Australian Football League)'s revenues were over $1B in 2023. Caretta Research has split AFL (Australian Football League)'s revenue into 7 different product categories, the largest of which is australian Rules Football. For full access to AFL (Australian Football League)'s revenue breakdown subscribe to Caretta Portal.

Subscribe for full access to AFL (Australian Football League)'s revenue in full detail

Apr

11th

2025

04:58

Caretta Research_Monitor Company

Traded Like Assets, Expected To Be Loyal: The Unique Double Standard Of Being An Australian Footy Player

( MENAFN - The Conversation) Few issues in Australian sport generate as much media noise or emotional fan reactions as player movement, especially in our major winter codes the National Rugby League (NRL) and Australian Football League (AFL).

MENAFN

Apr

11th

2025

03:55

Caretta Research_Monitor Company

Footy Players Face Unique Loyalty Double Standard

Few issues in Australian sport generate as much media noise or emotional fan reactions as player movement, especially in our major winter codes the National Rugby League (NRL) and Australian Football League (AFL). Contract negotiations, trade whispers and club defections dominate headlines, talkback radio , social media and fan forums - often eclipsing the on-field action itself.

Mirage News

Apr

3rd

2025

18:30

Partnerships and Alliances, Football, Caretta Research_Monitor Company

Adelaide's Gather Round brings in 2.3 million new AFL fans: MKTG

MKTG Sports + Entertainment has conducted research on the Australian Football League's (AFL) Gather Round event, revealing significant interest from 2.3 million Australians who do not typically identify as AFL fans. The Gather Round is an annual event held in partnership with the South Australian Government.

Mi3 Australia

Apr

3rd

2025

18:30

Caretta Research_Monitor Company

Yeperenye CAFL Teams Named Ahead of Clash With NTFL

The Central Australian Football League (CAFL) proudly supported by Yeperenye Shopping Centre is thrilled to name the final teams that with clash with the Northern Territory Football League at TIO Traeger Park, tomorrow, on Saturday April 5.

Afl Play

Apr

3rd

2025

18:30

Caretta Research_Monitor Company

Janet Baird & Steven Motlop To Captain Cazalys NTFL Teams

The Northern Territory Football League (NTFL) proudly supported by Cazalys Palmerston club is excited to announce the final teams ahead of their clash with the Central Australian Football League tomorrow, on Saturday April 5 at TIO Traeger Park.

Afl Play

Mar

27th

2025

18:30

Caretta Research_Monitor Company

Central Australia Names 2025 CAFL Women’s Representative Squad

The Central Australian Football League (CAFL) is proud to announce the 2025 CAFL Women’s Representative Squad, set to take on the Northern Territory Football League (NTFL) in a highly anticipated clash at TIO Traeger Park next Saturday, 5 th of April 2025 .

Afl Play

Mar

23rd

2025

18:30

Caretta Research_Monitor Company

AFL helping Cyclone Alfred impacted footy clubs get back on the ground

The Australian Football League has provided grants to 21 local clubs across Southeast Queensland and Northern New South Wales to help get them back on the field and to support their recovery from the impacts of Cyclone Alfred.

Afl Play

Mar

17th

2025

18:30

Caretta Research_Monitor Company

CAFL Unveils 2025 Men’s Representative Squad

The Central Australian Football League (CAFL) is thrilled to announce the 2025 Men’s CAFL representative squad, set to face off against the Northern Territory Football League representative side at TIO Traeger Park on Saturday, April 5.

Afl Play

Mar

14th

2025

14:34

Events, Caretta Research_Monitor Company

Hosting rights: How AFL prevailed over Cricket Australia’s plans to host Sheffield Shield final at Adelaide Oval

Cricket Australia was pushing for the Shield final to be played at Adelaide Oval from March 24-28 but AFL did not give in to the requests. In yet another clash between two sporting federations over hosting games at a venue in Australia, Australian Football League (AFL) surpassed Cricket Australia’s ploy to host the Sheffield Shield final at the Adelaide Oval.

The Indian Express

Mar

11th

2025

16:05

Partnerships and Alliances, Caretta Research_Monitor Company

AFL Revenue Plans: How Gaming and Betting Companies Responded

The Australian Football League (AFL) has long had strong links with the gambling industry and has benefited from substantial revenue thanks to partnerships and agreements with betting companies. The AFL has recently revisited these agreements and is now seeking to increase its share of gambling revenue.

Gistreel

Examples of AFL (Australian Football League)'s suppliers include Media Links and Dalet.

Example Suppliers

Subscribe for full access to AFL (Australian Football League)'s profile

AFL (Australian Football League) sells broadcasting rights of its 5 australian Rules Football competitions to 18 companies globally, covering 7 countries. AFL (Australian Football League)'s rights holders include Australian Broadcasting Corporation (ABC), Disney Sports / ESPN and Viasat. AFL (Australian Football League) currently holds 8 broadcasting rights for sports competitions including australian rules football.

Analysis

Data

Analysis

Data

AFL (Australian Football League)

2023 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

News Summary:

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Example Suppliers

Example Sports Rights Customers

Example Sports Rights Suppliers

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