Avrotros, also known as Algemene Vereniging Radio Omroep and Televisie Radio Omroep Stichting, is a State Owned entity headquartered in the Netherlands. Founded in 2014, with approximately 510 employees, the company reported $163.5M in revenue as of 2024, functioning as a tier 1 media tech buyer. The company specializes in content rights and operates as a key pillar within the publicly funded Nederlandse Publieke Omroep (NPO) network. Formally established on January 1, 2014, through the merger of the Algemene Vereniging Radio Omroep (AVRO, founded in 1923) and the Televisie Radio Omroep Stichting (TROS, founded in 1964), Avrotros functions as a politically and religiously neutral media institution. Positioned as a general-audience broadcaster under the motto "De omroep voor ons" ("The broadcaster for us"), it is dedicated to making culture, justice, and community-driven entertainment accessible to the entire Dutch population. The enterprise produces thousands of hours of television, radio, and digital media annually, known for broadcasting national institutions like the adventure reality show Wie is de Mol? (Who is the Mole?), the daily current affairs program EénVandaag, and coordinating the Netherlands’ official participation and selection for the Eurovision Song Contest.
On September 2, 2026, Dutch public broadcaster Avrotros confirmed its withdrawal from the upcoming Eurovision Song Contest, stating that Israel’s continued participation undermined the event’s neutrality. Avrotros had announced its decision the previous week, citing that the contest "can no longer be considered neutral with a participating country still involved in a large-scale military conflict." The broadcaster noted the 2026 Eurovision included 35 countries, with Israel and Australia as the only non-European participants. Previously, on August 25, Avrotros, which is part of the Nederlandse Publieke Omroep (NPO), confirmed its non-participation in the 2027 Eurovision Song Contest, reiterating concerns about the event's neutrality. This followed an initial statement on August 24, where AvroTros declared its intention to boycott the 2027 contest for a second year in protest of Israel's presence, specifically mentioning the situation in Gaza and what it termed a lack of clear rules for excluding countries involved in military conflicts.
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