Omroep Max, also known as MAX, Omroep MAX, and WNL, is a state-owned entity headquartered in the Netherlands. Founded in 2002, the company employs approximately 250 individuals and primarily focuses on media managed services. Functioning as a public broadcaster in the Netherlands, it is specifically aimed at viewers over the age of 50. Its broadcasts are available on NPO 1, NPO 2, NPO 3, and NPO Zapp.

Revenue

Founded

2002

Headcount

245

Headquarters

Netherlands

Primary Segment

Media managed services

Ownership

State Owned

News Summary:

On January 30, 2026, Omroep Max, along with BNNVara and VPRO, saw renewed hope for a reversal of an additional €50 million cut to public broadcasting, as the incoming cabinet's coalition agreement indicates a plan to reverse the measure. Previously, on January 26, Omroep Max announced the new eight-part drama series "Rust and Joy," which premieres on Sunday, March 8, at 8:25 PM on NPO 1. The series features Annet Malherbe as Emma, a retired librarian starting a new life in an allotment complex after her husband's unexpected death. Also on January 26, the broadcaster confirmed the return of "Carrie on Friday," which will host guests such as Jet de Nijs, Edino van Dorsten, and Numidia to discuss inspiring and connecting topics. Earlier, on January 22, Omroep Max revealed "Joanna Lumley travels along the powerful river Danube," beginning Sunday, March 1, at 7:25 PM on NPO 2, following Lumley's adventure from the Black Forest.

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Omroep Max offers products in the media tech industry. Omroep Max's product portfolio comprises of media managed services.
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Examples of Omroep Max's suppliers include Axle, EMG (Euro Media Group) and European Broadcasting Union (EBU).

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Omroep Max currently holds 4 broadcasting rights for sports competitions including multi-sport.

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