The Big3 Basketball League, a privately owned professional 3-on-3 basketball league, was founded in 2017 by Ice Cube and Jeff Kwatinetz. Headquartered in the US, the league employs approximately 40 people. As of 2023, the Big3 consists of twelve teams composed of former professional basketball players, a significant number of whom have NBA experience. The league's primary offering is spectator sports.

Revenue

Founded

2017

Headcount

31

Headquarters

US

Primary Segment

Spectator Sports

Ownership

Privately Owned

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Big3 Basketball League offers 2 products in the media and telecoms services and sports industries. Big3 Basketball League's product portfolio comprises of streaming services and ball sports.
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Big3 Basketball League sells broadcasting rights of its basketball competitions globally. Big3 Basketball League currently holds broadcasting rights for sports competitions including basketball.

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