The Big3 Basketball League is a privately owned professional 3-on-3 basketball league headquartered in the United States. It was founded in 2017 by rapper and actor Ice Cube and entertainment executive Jeff Kwatinetz. The league currently consists of 12 teams composed of former professional basketball players, primarily from the NBA. The Big3 Basketball League primarily generates revenue through streaming services and has a relatively small staff of approximately 40 employees.

Revenue

Founded

2017

Headcount

31

Headquarters

US

Primary Segment

Spectator Sports

Ownership

Privately Owned

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Big3 Basketball League offers 2 products in the sports and media and telecoms services industries. Big3 Basketball League's product portfolio comprises of ball sports and streaming services.
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Big3 Basketball League sells broadcasting rights of its basketball competitions globally. Big3 Basketball League currently holds broadcasting rights for sports competitions including basketball.

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