e&, also known as etisalat and Emirates Telecommunications Group Company PJSC, is a Publicly Owned company headquartered in the UAE. Founded in 1976, with approximately 28,490 employees, it reported $19.8 billion in revenue as of 2025. The company specializes in technology, information, and internet services, functioning as an Emirati-based multinational telecommunications services provider.
On August 27, 2026, e& launched its first AI-powered enterprise laptop, the "AI Laptop by e&," for customers in the UAE. This device features on-device AI capabilities with built-in large language models optimized for Qualcomm Technologies' Snapdragon X Series processors, enabling secure offline productivity and AI workload execution even without internet connectivity, particularly for regulated sectors to reinforce data sovereignty. Previously, on August 24, e& UAE introduced new "Business Pro AI" plans, bundling faster business fiber with Microsoft Copilot at no additional cost to power AI-ready businesses. Earlier, on August 20, e& expanded its business services by integrating Agentic AI across its core mobile and fixed connectivity plans, claiming to be the first in the region to embed Agentic AI directly into its core connectivity propositions.
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