e&, also known as etisalat and Emirates Telecommunications Group Company PJSC, is a Publicly Owned company headquartered in the UAE. Founded in 1976, with approximately 28,490 employees, it reported $19.8 billion in revenue as of 2025. The company specializes in technology, information, and internet services, functioning as an Emirati-based multinational telecommunications services provider.
etisalat UAE recently marked its 50th anniversary with a series of customer promotions, including free data, discounted hardware, and a faster home fibre tier, noting that headline figures came with 'up to' qualifiers. This follows the company's October 8 launch of a project to expand its digital infrastructure within the UAE and abroad, aiming to increase international connectivity to over 500 terabits per second (Tbps) by 2030 to support AI growth, an initiative observed by Mansour bin Zayed. Earlier on October 8, Etisalat announced a specific complimentary mobile data giveaway as part of its 50th anniversary, providing eligible subscribers with 1GB of free mobile data for every year they have been with the network. This complimentary data was distributed to qualifying accounts on October 6 and remains valid until October 12.
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