e&, formerly known as Etisalat and Emirates Telecommunications Group Company PJSC, is a publicly owned multinational telecommunications company founded in the UAE in 1976. As of 2024, it employs approximately 28,490 people and generates annual revenues exceeding US$1 billion. The company provides telecommunications services internationally.
On an unspecified date, e& enterprise sought international expansion due to slowing growth in existing markets; Serbia is a target market in this expansion, with Emirates Investment Authority as the largest shareholder. On an unspecified date in 2025, e& announced first-half financial results showing continued growth and strategic progress. A separate report indicated that Egypt experienced 72% year-on-year growth in mobile wallet transactions during the second quarter of 2025, reaching $19.63 billion. Also on an unspecified date, e& and the Serbian government's Office for IT and e-Government signed a strategic memorandum of understanding to build hyperscale-ready data center capacity in Serbia, strengthening Serbia's position as a Balkan cloud hub and extending e&'s digital corridor between the Middle East and North Africa and Europe.
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