News Summary:
On April 22, 2026, global gaming majors and Indian digital companies, including Electronic Arts (EA Sports), Big Ant Studios, Krafton in partnership with JetSynthesys, Reliance Jio, Dream Cricket, Lightfury Games, and Nazara Technologies, are vying for the International Cricket Council’s (ICC) official gaming rights, underscoring the growing commercial potential of cricket-based video games. This development follows the ICC's decision on April 21, 2026, to extend the submission deadline for the gaming rights auction to the first week of May, attracting broad interest from global gaming and Indian tech firms as part of the sport's strategy to monetize its digital presence. Also on April 21, UK pay-TV service Sky Sports announced it will broadcast several matches from the upcoming ICC Women’s T20 Cricket World Cup on its free-to-air (FTA) platforms, including host-nation England’s opening game against Sri Lanka on June 12, one of six games available on Sky Sports Mix. Previously, on April 20, Wasim Khan announced his departure as the ICC general manager by the end of June, concluding a four-year tenure with the organization. Khan joined the ICC in 2022 after Geoff Allardice became CEO, and his exit is part of wider leadership changes within the ICC.
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