Lega Basket A, also known as LBA, privately owned and headquartered in Italy, was founded in 1970 and operates with approximately 70 employees. Focusing on ball sports, the company operates as a tier 1 media tech buyer. Functioning as the organizing body of Serie A, the top division of Italian professional men's basketball league, Lega Basket organizes the LBA, the Italian Cup, the Italian Supercup, and the Italian All Star Game.

2024 Revenue

Founded

1970

Headcount

61

Headquarters

Italy

Primary Segment

Ball sports

Ownership

Privately Owned

News Summary:

On September 25, 2026, Virtus Bologna opened its Euroleague season with a 78-68 defeat against Fenerbahçe Tarfin Istanbul. This follows the team's previous Euroleague campaign, which concluded on April 15 with an 85-89 victory over Maccabi Rapyd Tel Aviv in Belgrade. Earlier, Virtus Bologna experienced an 82-72 loss to Kosner Baskonia Vitoria-Gasteiz on April 9, and an 85-80 defeat against FC Bayern Munich on April 6. On March 18, Hapoel IBI Tel Aviv secured a 109-91 win against Virtus Bologna.

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Lega Basket A (LBA) offers 5 products in the media and telecoms services and sports industries. Lega Basket A (LBA)'s product portfolio comprises of search, social, and retail media, ball sports and media and TV services.
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Lega Basket A (LBA)'s revenues were less than $10M in 2024. Caretta Research has split Lega Basket A (LBA)'s revenue into 3 different product categories, the largest of which is basketball. For full access to Lega Basket A (LBA)'s revenue breakdown subscribe to Caretta Portal.
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Examples of Lega Basket A (LBA)'s suppliers include EMG (Euro Media Group), Riedel Communications and Gravity Media.

Example Suppliers

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Lega Basket A (LBA) sells broadcasting rights of its 3 basketball competitions to 14 companies globally, covering 6 countries. Lega Basket A (LBA)'s rights holders include Warner Bros. Discovery.

Example Sports Rights Customers

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