Mediasmart, a subsidiary of Affle, is a privately held company founded in 2011 and headquartered in Spain. The company has a team of approximately 70 employees and specializes in developing an omnichannel programmatic advertising platform. Mediasmart's platform allows marketers to integrate consumer journeys across various connected devices, including mobile, CTV, and DOOH.
Mediasmart (by Affle)'s customers primarily consist of streaming services companies. Examples of Mediasmart (by Affle)'s customers include Warner Bros. Discovery (WBD) and Spotify.
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