Mediasmart, a privately-owned company founded in 2011 and headquartered in Spain, is a subsidiary of Affle. It employs approximately 70 people and develops an omnichannel programmatic advertising platform. This platform allows marketers to manage advertising campaigns across various connected devices, including mobile, connected TVs (CTV), and digital out-of-home (DOOH) advertising. In 2023, the company reported revenues of approximately $10 million. Its primary product offering is real-time bidding (RTB) and programmatic advertising solutions.
Mediasmart received a U.S. patent (US12354134B2) on August 6, 2025, for its Maximize User Awareness tool. Data from Diwali 2024 shows a significant increase in e-commerce sales, exceeding ₹90000 crore, according to RedSeer 2024, and a 78% surge in Indian households' Connected TV viewership, as reported by Campaign India. The company also achieved recognition as a Top 5 Tech Solution Provider in the MMA SMARTIES Business Impact Index, ranking second in India and fourth in Indonesia. The company notes that its growth involves new team members from various regions and roles.
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Mediasmart (by Affle) offers products in the ad tech industry. Mediasmart (by Affle)'s product portfolio comprises of RTB and programmatic.
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Mediasmart (by Affle)'s revenues were less than $10M in 2023. All the revenue comes from demand side platform (DSP).
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Mediasmart (by Affle)'s customers primarily consist of media and TV services and entertainment Providers companies. Examples of Mediasmart (by Affle)'s customers include Warner Bros. Discovery and Spotify.
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