Mediasmart, a privately owned company operating as a subsidiary of Affle and headquartered in Spain, was founded in 2011 and employs approximately 70 individuals. The company provides advertising services through its omnichannel programmatic advertising platform, which enables marketers to integrate the consumer journey across connected devices including Mobile, CTV, and DOOH.
Festive seasons in Southeast Asia are emerging as significant cultural touchpoints, reshaping consumer priorities and driving spikes in retail activity and advertising engagement, necessitating culturally synchronized and data-informed strategies. This follows an earlier observation on January 20, 2026, that Chinese New Year has become a commercially significant global event, with over 2 billion participants generating an estimated $1.5 trillion in global consumer spending in 2025. Earlier in January 2026, the advertising ecosystem began shifting its focus from basic reach metrics towards attention, contextual quality, and intelligent delivery, driven significantly by Connected TV (CTV). Previously, Mediasmart developed platforms designed to deliver measurable outcomes across various screens, devices, and markets. This aligns with trends noted on November 13, 2025, when Black Friday and Cyber Monday transformed into strategic marketing periods across APAC, including India and Southeast Asia, integrating online, offline, and on-screen retail experiences.
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Mediasmart (by Affle) offers products in the ad tech and services industry. Mediasmart (by Affle)'s product portfolio comprises of RTB and programmatic.
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Mediasmart (by Affle)'s customers primarily consist of media and TV services and entertainment Providers companies. Examples of Mediasmart (by Affle)'s customers include Spotify and Warner Bros. Discovery.
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