National Geographic is a privately owned enterprise, headquartered in Washington, D.C., and operates as a joint venture between the National Geographic Society and Disney Entertainment, a major business segment of The Walt Disney Company. Its parent companies include National Geographic Society and Disney Linear Networks. Founded in 1888 as a scholarly journal and specializing in broadcast television and radio, the company reported $3.5B in revenue as of 2025 and employs approximately 9200 individuals. The company functions as a multimedia enterprise, scientific institution, and educational brand. The brand, which began as a scholarly journal, evolved into an international media property, managing a multi-platform ecosystem that spans print journalism, linear television networks, global expeditions, and scientific research, positioning itself as an authority on geography, nature, exploration, and popular science.
On August 26, 2026, National Geographic highlighted its enduring partnership with Rolex, noting the watchmaker's support for the 1953 expedition in which Edmund Hillary and Tenzing Norgay summited Mount Everest and how National Geographic's subsequent story fostered their collaboration. Previously, on August 21, the German edition of Jean-Pierre Isbouts' *The Ultimate Visual History of the World* published, reaching new global readers after its initial 2021 release. This follows National Geographic Signature's expansion with G Adventures on August 18, adding 17 new luxury itineraries across Africa, Oceania, Europe, South America, and Asia, in response to growing demand for immersive, expert-led luxury travel. This expansion brings the Signature collection to 67 trips across 48 destinations.
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National Geographic offers products in the media and telecoms services industry. National Geographic's product portfolio comprises of broadcast television and radio.
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National Geographic's revenues were over $1B in 2025. Caretta Research has split National Geographic's revenue into 2 different product categories, the largest of which is linear (thematic channel groups). For full access to National Geographic's revenue breakdown subscribe to Caretta Portal.
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