Panam Sports is a privately owned entity headquartered in Mexico. Founded in 1940, it operates with approximately 40 employees and functions as a tier 1 media tech buyer. The company specializes in athletics and multi-discipline sports, operating as the Pan American Sports Organization, a key entity in sport and the Olympic Movement in the Americas, and is the owner of the Pan American Games.
On March 1, 2026, Panam Sports appointed SPORTFIVE as its global media rights partner, with the company tasked to manage and commercialize global media rights for upcoming Games to maximize visibility and expand reach across the Americas and worldwide. Previously, on February 17, 2026, Panam Sports finalized a significant agreement with the Association of National Olympic Committees of the OECS (ANOCES) under the Panam Sports NOC Strengthening Programme, enabling St. Kitts & Nevis to host major 2026 championships. Earlier, on June 24, 2025, Panam Sports invited athletes and coaches from member National Olympic Committees to a webinar focused on wellness and preparation for major competitions, with a special emphasis on youth and junior athletes. On the same day, Panam Sports confirmed that Canoe Sprint and Canoe Slalom would feature at the Pan American Games Lima 2027, following a decision by its Executive Board to include them among 36 sports. This followed the June 23, 2025, announcement that Karate was officially confirmed by the Panam Sports Executive Board for the 2027 Pan American Games in Lima, Peru.
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Panam Sports offers 2 products in the media and telecoms services and sports industries. Panam Sports's product portfolio comprises of athletics and multi-discipline sports and media and TV services.
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Caretta Research has split Panam Sports's revenue into 2 different product categories, the largest of which is multi-Sport. For full access to Panam Sports's revenue breakdown subscribe to Caretta Portal.
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Panam Sports sells broadcasting rights of its multi-Sport competitions to 5 companies globally, covering 3 countries. Panam Sports's rights holders include Mediapro. Panam Sports currently holds 4 broadcasting rights for sports competitions including multi-sport, horse racing and athletics.
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