Panam Sports is a privately owned entity headquartered in Mexico. Founded in 1940, it operates with approximately 40 employees and functions as a tier 1 media tech buyer. The company specializes in athletics and multi-discipline sports, operating as the Pan American Sports Organization, a key entity in sport and the Olympic Movement in the Americas, and is the owner of the Pan American Games.

2024 Revenue

Founded

1940

Headcount

66

Headquarters

Mexico

Primary Segment

Athletics and multi-discipline sports

Ownership

Privately Owned

News Summary:

Panam Sports and Greater Ontario California (GOCAL) announced a partnership on August 26, 2026, establishing the Inland Empire as a high-performance training hub for athletes from across the Americas ahead of the Los Angeles 2028 Olympics, with a multi-week training camp planned for June-July 2028. Previously, on March 1, 2026, SPORTFIVE became the global media rights partner for Panam Sports to manage and commercialize global media rights for both editions of the Games, focusing on maximizing visibility and expanding global reach. Earlier, on February 17, 2026, the Association of National Olympic Committees of the OECS (ANOCES) secured a major agreement under the Panam Sports NOC Strengthening Programme, effective 2026, enabling St. Kitts & Nevis to host significant 2026 championships. On June 24, 2025, Panam Sports invited athletes and coaches from member National Olympic Committees to a webinar on “Wellness for Coaches and Athletes Going to Big Games,” aimed at guiding mental, physical, and emotional preparation for major competitions, particularly for youth and junior athletes. Earlier that day, its Executive Board decided to include Canoe Sprint and Canoe Slalom among 36 sports for the Pan American Games Lima 2027.

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Panam Sports offers 2 products in the media and telecoms services and sports industries. Panam Sports's product portfolio comprises of athletics and multi-discipline sports and media and TV services.
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Panam Sports's revenues were less than $10M in 2024. Caretta Research has split Panam Sports's revenue into 2 different product categories, the largest of which is multi-Sport. For full access to Panam Sports's revenue breakdown subscribe to Caretta Portal.
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Panam Sports sells broadcasting rights of its multi-Sport competitions to 5 companies globally, covering 3 countries. Panam Sports's rights holders include Mediapro. Panam Sports currently holds 4 broadcasting rights for sports competitions including multi-sport, athletics and horse racing.

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