PLAY (Japan)

https://play.jp/

PLAY, also known as PLAY Japan, is a privately owned company headquartered in Japan. It operates as a subsidiary of Nippon Television Holdings, with subsidiaries including Veset and Video Market. Founded in 2019, the company employs approximately 130 individuals and reported $61.7M in revenue as of 2024. It functions as a tier 2 media tech buyer. The company specializes in video business systems, offering an online video platform solution designed for both media and enterprise segments.

2024 Revenue

Founded

2019

Headcount

130

Headquarters

Japan

Primary Segment

Video business systems

Ownership

Privately Owned

Deployments

News Summary:

PLAY, provider of the corporate video distribution platform ULIZA, on February 1, 2026, released a new optional feature that enables direct sharing of video content from ULIZA to various social media platforms, aiming to reduce operational effort for video upload and posting. Previously, on January 5, 2026, the company launched an Android app for ULIZA, supporting the registration and previewing of live streaming videos on smartphones. This followed an update to ULIZA's app/download distribution functions on December 15, 2025, which expanded video playback capabilities. Earlier, on November 24, 2025, ULIZA released a Software Development Kit (SDK) that allows direct video uploads to the ULIZA platform from custom-developed Android applications.

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PLAY (Japan) offers 5 products in the media tech, ad tech and services and enterprise tech industries. PLAY (Japan)'s product portfolio comprises of media managed services, marketer and agency technology, video business systems, conferencing, ecommerce and customer journey technology and content supply chain.

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PLAY (Japan)'s revenues were less than $100M in 2024. Caretta Research has split PLAY (Japan)'s revenue into 5 different product categories, the largest of which is tV and online video platforms (OVP CMS). For full access to PLAY (Japan)'s revenue breakdown subscribe to Caretta Portal.

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Feb

1st

2026

13:00

Emerging Tech

Video Distribution Platform ULIZA Releases New Feature to Directly Share Videos to SNS

[Translated] PLAY Co., Ltd. (headquarters: Shibuya-ku, Tokyo, President and CEO: Kazumichi Kuroda) provides the corporate video distribution platform “ULIZA (Uriža)” and announces that it has released a new feature that allows video content managed in ULIZA to be directly shared to various SNS.With this feature, video upload and posting work to SNS can be completed on ULIZA, greatly reducing the effort required for operation.※ This feature is an optional function.

Play (jp)

Jan

5th

2026

13:00

Emerging Tech

Video distribution platform ULIZA releases app that supports live streaming, video registration, and previewing on smartphones

[Translated] PLAY Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kazumichi Kuroda), which provides the video distribution platform for corporations, “ULIZA,” is pleased to announce the new release of an “Android app” that enables live streaming, video registration, and previewing on smartphones.

Play (jp)

Dec

23rd

2025

13:00

B2B Tag

New Year's Holiday Notice | PLAY Inc.

[Translated] We hope you are doing well and prospering more and more.Thank you very much for your continued support.Now, we would like to inform you that we will be closed for the New Year's holiday

Play (jp)

Dec

15th

2025

13:00

Emerging Tech, B2B Tag

Video distribution platform ULIZA updates functions for app/download distribution

[Translated] PLAY Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and Representative Director: Kazumichi Kuroda), which provides the video distribution platform for corporations "ULIZA," is pleased to announce the release of expanded video playback functions and the

Play (jp)

Nov

24th

2025

18:30

Emerging Tech, B2B Tag

Released SDK that allows direct video uploads from Android apps

[Translated] Table of ContentsPLAY Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and Representative Director: Kazumichi Kuroda), which provides the corporate video distribution platform "ULIZA," has newly released an SDK (Software Development Kit) that allows video uploads to ULIZA from its own developed apps.By incorporating this SDK into your own app, you can upload videos saved on smartphones to ULIZA via your own app.

Play (jp)

Nov

16th

2025

18:30

Emerging Tech

PLAY Produced Interview Program "Yoake Mae no PLAYERS" Launches Android TV and Fire TV Apps!

[Translated] Table of ContentsPLAY, Inc. (Headquarters: Shibuya, Tokyo; President and CEO: Kazumichi Kuroda; hereinafter PLAY) is pleased to announce the new development and release of the "PLAY APPS for TV" app for Android TV and

Play (jp)

Nov

16th

2025

18:30

New Offerings, Emerging Tech

PLAY Co., Ltd. Releases "PLAY APPS for TV," a Product for Creating TV Apps for Smart TVs | PLAY Co., Ltd.

[Translated] ContentsPLAY Co., Ltd. (Headquarters: Shibuya, Tokyo; President and CEO: Kazumichi Kuroda; hereinafter referred to as PLAY), which provides technology and services supporting video distribution platforms, has released "PLAY APPS for TV," a new product that allows you to create "your own TV app" for smart TVs.◼️ Supports "Android TV" and "Fire TV" OS, expanding exposure of your own content."PLAY APPS for TV" is a product that allows you to create apps for distributing your own original content on Android TV and Fire TV.

Play (jp)

Nov

13th

2025

18:30

Emerging Tech, CT_Monitor Company

PLAY, Inc. to Speak at INTER BEE FORUM Planning Session

[Translated] Table of ContentsPLAY, Inc. (Shibuya-ku, Tokyo; President and CEO: Kazumichi Kuroda; hereinafter: PLAY) will be speaking at the INTER BEE FORUM planning session of "Inter BEE 2025," one of the largest comprehensive media events in Japan, to be held at Makuhari Messe from November 19 (Wednesday) to 21 (Friday), 2025.This lecture will introduce the practice of cross-organizational quality improvement and development efficiency improvement based on New Relic.

Play (jp)

Nov

12th

2025

18:30

Emerging Tech, CT_Monitor Company

2027 Graduates: PLAY Online Company Information Session Now Open!

[Translated] Table of ContentsPLAY Co., Ltd. is holding an online company information session for those who can join the company in April 2027.Hulu, TVer, and the video streaming services you enjoy every day.Did you know

Play (jp)

Mar

30th

2023

23:00

PLAYがWOWOWと資本業務提携、及びTBSホールディングス、テレビ東京ホールディングスと資本提携を実施

動画配信プラットフォームサービスを提供している株式会社PLAY（本社：東京都渋谷区、代表取締役社長：黒田和道）は、2023年3月30日、株式会社WOWOW（以下、WOWOW、本社：東京都港区、代表取締

Play (jp)

Feb

9th

2023

00:06

ビジネス映像メディア「PIVOT」にULIZAが採用〜さらに完成度の高い動画配信へ〜

ビジネス配信に最適な動画配信プラットフォームサービス「ULIZA」を提供している株式会社PLAY（本社：東京都渋谷区、代表取締役社長：黒田和道）は、ビジネス映像メディア「PIVOT」の動画配信プラットフォームにて、「ULIZA」が採用されたことをお知らせいたします。

Play (jp)

Nov

28th

2022

17:29

MediaKind Mediaroom Play Powers Latest Generation of Bell Canadas Fibe TV Service

... 7,000 Google Play Store apps. published ... 7,000 Google Play Store apps ... TexasMediaKinds Mediaroom Play platform now ... from the Google Play Store, to TV ...

tvtechnology

PLAY (Japan)'s customers primarily consist of media and TV services and broadcast television and radio companies. Examples of PLAY (Japan)'s customers include Nippon Television Network and Hulu Japan. PLAY (Japan) has suppliers like Bitmovin.

Analysis

Data

Analysis

Data

PLAY (Japan)

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

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