PLAY (Japan)

PLAY (Japan)

PLAY (Japan), a privately owned company headquartered in Japan, operates as a subsidiary of Nippon Television Holdings and owns subsidiaries Veset and Video Market. Founded in 2019, the company, which employs approximately 130 individuals, reported $61.7M in revenue as of 2024 and functions as a tier 2 media tech buyer. It specializes in video business systems, offering online video platform solutions for both media and enterprise segments.

2024 Revenue

Founded

2019

Headcount

130

Headquarters

Japan

Primary Segment

Video business systems

Ownership

Privately Owned

Deployments

12

News Summary:

PLAY, provider of the corporate video distribution platform ULIZA, on February 1, 2026, released a new optional feature that enables direct sharing of video content from ULIZA to various social media platforms, aiming to reduce operational effort for video upload and posting. Previously, on January 5, 2026, the company launched an Android app for ULIZA, supporting the registration and previewing of live streaming videos on smartphones. This followed an update to ULIZA's app/download distribution functions on December 15, 2025, which expanded video playback capabilities. Earlier, on November 24, 2025, ULIZA released a Software Development Kit (SDK) that allows direct video uploads to the ULIZA platform from custom-developed Android applications.

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PLAY (Japan) offers 6 products in the media tech, enterprise tech and ad tech and services industries. PLAY (Japan)'s product portfolio comprises of conferencing, ecommerce and customer journey technology, video business systems, media managed services, content supply chain and marketer and agency technology.
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PLAY (Japan)'s revenues were less than $100M in 2024. Caretta Research has split PLAY (Japan)'s revenue into 6 different product categories, the largest of which is tV and online video platforms (OVP CMS). For full access to PLAY (Japan)'s revenue breakdown subscribe to Caretta Portal.
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PLAY (Japan)'s customers primarily consist of media and TV services and broadcast television and radio companies. Examples of PLAY (Japan)'s customers include Sky Perfect JSAT Group, TV Tokyo Corporation and Nippon Television Network. PLAY (Japan) has suppliers like Bitmovin.

Example Customers

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Example Suppliers

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Example Partners

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