Porsche AG, also known as Dr. Ing. h.c. F. Porsche AG, is a German automotive manufacturer specializing in high-performance sports cars, SUVs, and sedans. Founded in 1931, the company is headquartered in Germany and employs over 14,110 individuals. Porsche is renowned for its iconic sports cars, including the 911, Boxster, and Cayman, and has achieved significant success in motorsports, particularly in endurance racing. In 2023, the company generated over $1 billion in revenue. Porsche is owned by Volkswagen AG, with a controlling stake held by Porsche Automobil Holding SE.

2023 Revenue

Founded

1931

Headcount

14,106

Headquarters

Germany

Primary Segment

Spectator Sports

Ownership

Publicly Owned

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Porsche AG offers 3 products in the sports industry. Porsche AG's product portfolio comprises of motorsports and cycling.
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Porsche AG's revenues were $33.5B in 2023. All the revenue comes from motorsports.
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Porsche AG sells broadcasting rights of its 2 motorsports competitions to 37 companies globally, covering 11 countries. Porsche AG's rights holders include Telefónica, YouTube and Warner Bros. Discovery (WBD). Porsche AG currently holds broadcasting rights for sports competitions including motorsports.

Example Sports Rights Customers

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