Porsche AG, also known as Dr. Ing. h.c. F. Porsche AG, is a publicly owned company headquartered in Germany. Founded in 1931, it employs approximately 14,110 individuals and reported $41.0B in revenue as of 2025. Functioning as a German automobile manufacturer, the company specializes in high-performance sports cars, SUVs, and sedans, alongside its involvement in motorsports and cycling. It is owned by Volkswagen AG, with a controlling stake held by Porsche Automobil Holding SE.
On April 25, 2026, Porsche's GT division top boss Andreas Preuninger suggested that future all-electric vehicles might feature simulated transmissions, akin to the unit in the Hyundai Ioniq 5 N, to enhance the driving experience. Earlier on the same day, Porsche agreed to sell its stakes in both the Rimac Group and the Bugatti-Rimac joint venture, established in 2021, to a HOF Capital-led consortium. This divestment signals a strategic refocus on its core business following a nearly 93% drop in profits, attributed to costly changes in its electric car plans that resulted in a €3.9 billion setback. Also on April 25, Porsche unveiled the Cayenne Coupe Electric at Auto China in Beijing. The new electric SUV boasts 1139 hp, accelerates from 0-60 mph in 2.4 seconds, offers up to 669 km WLTP range, and supports 16-minute fast charging, with prices starting at $113,800.
Porsche AG sells broadcasting rights of its 2 motorsports competitions to 41 companies globally, covering 9 countries. Porsche AG's rights holders include YouTube. Porsche AG currently holds broadcasting rights for sports competitions including motorsports.
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