Porsche AG, also known as Dr. Ing. h.c. F. Porsche AG, headquartered in Germany, is a German automobile manufacturer. The company is owned by Volkswagen AG, a controlling stake of which is owned by Porsche Automobil Holding SE. Founded in 1931, it operates with an estimated 14,110 employees, and reported $41.0B in revenue as of 2025. Porsche AG specializes in high-performance sports cars, SUVs and sedans.
On July 24, 2026, Gooding & Company confirmed a 1958 Porsche 550A Spyder chassis 550A-0141 as a lot for its upcoming Pebble Beach Auctions, presenting collectors with an opportunity to acquire a significant piece of Porsche's early competition history. Earlier on the same day, Porsche was reportedly preparing another phase of cost reductions, with German publication Automobilwoche indicating the luxury automaker is evaluating plans to eliminate approximately 5,000 additional jobs. This move addresses slowing vehicle demand, rising development expenses, and a changing product portfolio. This follows the supervisory board of VW Group-owned Porsche approving a further phase of restructuring earlier on July 24, 2026. A company spokesperson confirmed the approval to Reuters, while German media reports suggested the total number of planned job cuts could reach about 9,000. The spokesperson declined to discuss the contents of the new package agreed with labor representatives.
Porsche AG sells broadcasting rights of its 2 motorsports competitions to 41 companies globally, covering 9 countries. Porsche AG's rights holders include YouTube. Porsche AG currently holds broadcasting rights for sports competitions including motorsports.