Porsche AG, also known as Dr. Ing. h.c. F. Porsche AG, is a publicly owned entity headquartered in Germany. The company is owned by Volkswagen AG, with a controlling stake held by Porsche Automobil Holding SE. Founded in 1931, the company employs approximately 14,110 individuals and reported $33.3B in revenue as of 2024. The company's main product focus includes motorsports and cycling, and it functions as an automobile manufacturer specializing in high-performance sports cars, SUVs, and sedans.
Porsche AG recently reported a 93% drop in operating profit amid significant turbulence within the Volkswagen Group, which is navigating declining profits, substantial job cuts, and strategic reassessment as of March 15, 2026. This follows Alpine's announcement on March 14 that its new electric A110 will mirror Porsche's playbook by introducing both an internal combustion variant and an all-electric successor, positioning itself as a direct rival. Earlier, on March 13, Porsche patented a combustion engine capable of running on gasoline, diesel, or hydrogen, and notably, can produce its own hydrogen fuel.
Porsche AG sells broadcasting rights of its 2 motorsports competitions to 41 companies globally, covering 9 countries. Porsche AG's rights holders include YouTube. Porsche AG currently holds broadcasting rights for sports competitions including motorsports.
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