Porsche AG, also known as Dr. Ing. h.c. F. Porsche AG, headquartered in Germany, is a German automobile manufacturer. The company is owned by Volkswagen AG, a controlling stake of which is owned by Porsche Automobil Holding SE. Founded in 1931, it operates with an estimated 14,110 employees, and reported $41.0B in revenue as of 2025. Porsche AG specializes in high-performance sports cars, SUVs and sedans.
Porsche AG completed the sale of its 45% stake in Bugatti Rimac and 20.6% stake in Rimac Group to BlueFive Capital and a pool of investors led by HOF Capital, fetching one billion euros on September 11, 2026. This transaction positions BlueFive as the second shareholder of Bugatti Rimac. Porsche, which entered into a joint venture with Rimac Group in 2021, also allocated 250 million euros for pensions, boosting its 202 cash flow guidance. Earlier on September 11, an insider detailed the collapse of a Red Bull-Porsche Formula 1 joint venture in late summer 2022, following Red Bull's withdrawal from negotiations for the grand prix racing partnership.
Porsche AG sells broadcasting rights of its 2 motorsports competitions to 41 companies globally, covering 9 countries. Porsche AG's rights holders include YouTube. Porsche AG currently holds broadcasting rights for sports competitions including motorsports.
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