South African Rugby Union, also known as SA Rugby, is a privately owned entity headquartered in South Africa. Founded in 1992, it operates with approximately 210 employees. The organization functions as a tier 1 media tech buyer, specializing in spectator sports as the governing body for rugby in South Africa. SA Rugby is structured as a federation of 14 independent rugby unions.
On January 29, 2026, a noticeable public unease grew regarding the announcement that the fourth Test between the Springboks and All Blacks would take place in the United States. Previously, on December 6, 2025, the South African Rugby Union announced national team coach Erasmus would continue in his position until 2031. He will oversee the team through the 2027 tournament in Australia and the 2031 tournament in the United States, having been involved in their consecutive World Cup wins—as coach in 2019 and as head of strengthening in 2023. Earlier, on November 16, 2025, Springbok head coach Rassie Erasmus added a double World Cup winner and a rising international prop to the squad, preparing for the final two clashes of their Outgoing Tour against Ireland and Wales due to a longer tour schedule.
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South African Rugby Union (SA Rugby) offers 3 products in the media and telecoms services and sports industries. South African Rugby Union (SA Rugby)'s product portfolio comprises of media and TV services and contact sports.
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