South African Rugby Union, also known as SA Rugby, is a privately owned entity headquartered in South Africa. Founded in 1992, it operates with approximately 210 employees. The organization functions as a tier 1 media tech buyer, specializing in spectator sports as the governing body for rugby in South Africa. SA Rugby is structured as a federation of 14 independent rugby unions.
The South African Rugby Union (SA Rugby) confirmed on August 19, 2026, a 26-player squad for the inaugural South Africa Women ‘A’ tour to Brazil, where the team will compete in back-to-back fixtures against Brazil ‘A’ in Sao Paolo on August 24 and 29. Previously, on August 6, SA Rugby, in conjunction with New Zealand Rugby (NZR) and CANAL+, confirmed a broadcast rights agreement to air "Rugby’s Greatest Rivalry" (RGR) live across South Africa and the Rest of Africa market on SuperSport via DStv and GOtv. This announcement followed the unveiling on August 5 by Nike and SA Rugby of a new Springboks’ jersey for the Castle Double Malt Rugby’s Greatest Rivalry Tour, designed to celebrate the team's mindset under Rassie Erasmus' leadership. Earlier in the month, on August 3, SA Rugby reported underwhelming ticket sales for the All Blacks' four URC franchise matches, noting that seats remained available for the third Springbok Test.
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South African Rugby Union (SA Rugby) offers 3 products in the sports and media and telecoms services industries. South African Rugby Union (SA Rugby)'s product portfolio comprises of contact sports and search, social, and retail media.
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