South African Rugby Union, also known as SA Rugby, is a privately owned entity headquartered in South Africa. Founded in 1992, it operates with approximately 210 employees. The organization functions as a tier 1 media tech buyer, specializing in spectator sports as the governing body for rugby in South Africa. SA Rugby is structured as a federation of 14 independent rugby unions.
SA Rugby is utilizing a World Rugby regulation for the South Africa A clash with Zimbabwe, scheduled for June 20, 2026, which aims to identify 18 potential Springboks. This fixture marks the return of the second senior national representative team, which last played in 2022. On June 14, Springbok assistant coach Mzwandile Stick was confirmed as the head coach for the South Africa A side in Gqeberha, with Rassie Erasmus clarifying that the fixture's ulterior motive extends beyond providing experience to youngsters, aiming to secure the international futures of promising young players and retain them in South Africa. Previously, on June 9, 2026, Rassie Erasmus initiated the search for the Springboks' next attack coach following Tony Brown's confirmed post-World Cup departure. Brown, who joined Erasmus' coaching team in 2024, was credited with improving South Africa's attack, adapting to law changes after the 2023 Rugby World Cup, and masterminding an "attacking revolution" that delivered back-to-back Rugby Championship titles and two unbeaten end-of-year tours. Erasmus stated that SA Rugby aims to avoid repeating past mistakes with coaching changes.
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South African Rugby Union (SA Rugby) offers 3 products in the media and telecoms services and sports industries. South African Rugby Union (SA Rugby)'s product portfolio comprises of search, social, and retail media and contact sports.
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