South Australian Tourism Commission, also known as SATC, is a state-owned entity based in Australia, founded in 1908 and employing approximately 190 individuals. The commission reported $10.6M in revenue as of 2023. Functioning as a tier 3 media tech buyer, it is an organization set up by the Government of South Australia to promote tourism within the state, focusing on areas such as motorsports and cycling.
South Australian tourism leaders and government urged residents on April 7, 2026, not to cancel regional road trips or school holiday getaways, assuring that fuel remains available across the state. Earlier, Adelaide prepared to host the women’s rainbow jersey for the first time during the Santos Tour Down Under (TDU) in January 2026, featuring the current UCI Road Race World Champion, as announced on December 22, 2025. This followed an invitation issued on December 15, 2025, for South Australian wine tourism owners and managers to apply for the 2026 round of an education program, which aims to build wine business and tourism capability and support the sector in addressing future challenges.
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South Australian Tourism Commission (SATC) offers 2 products in the sports and media and telecoms services industries. South Australian Tourism Commission (SATC)'s product portfolio comprises of search, social, and retail media and motorsports and cycling.
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South Australian Tourism Commission (SATC)'s revenues were less than $25M in 2023. Caretta Research has split South Australian Tourism Commission (SATC)'s revenue into 2 different product categories, the largest of which is cycling. For full access to South Australian Tourism Commission (SATC)'s revenue breakdown subscribe to Caretta Portal.
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South Australian Tourism Commission (SATC) sells broadcasting rights of its cycling competitions to 13 companies globally, covering 5 countries. South Australian Tourism Commission (SATC)'s rights holders include ESPN.
Example Sports Rights Customers
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