South Australian Tourism Commission, also known as SATC, is a state-owned entity based in Australia, founded in 1908 and employing approximately 190 individuals. The commission reported $10.6M in revenue as of 2023. Functioning as a tier 3 media tech buyer, it is an organization set up by the Government of South Australia to promote tourism within the state, focusing on areas such as motorsports and cycling.
In late December 2025, the Santos Tour Down Under (TDU) announced it would host the women’s rainbow jersey, worn by the current UCI Road Race World Champion, for the first time during its January event. Previously, on December 15, 2025, scholarships opened for the next round of an education program targeting South Australian wine tourism owners and managers, designed to build business and tourism capabilities. This followed the opening of applications for the program on December 9, 2025, which seeks to deepen wine business and tourism knowledge and support the sector in responding to future challenges.
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South Australian Tourism Commission (SATC) offers 2 products in the media and telecoms services and sports industries. South Australian Tourism Commission (SATC)'s product portfolio comprises of motorsports and cycling and media and TV services.
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South Australian Tourism Commission (SATC)'s revenues were less than $25M in 2023. Caretta Research has split South Australian Tourism Commission (SATC)'s revenue into 2 different product categories, the largest of which is cycling. For full access to South Australian Tourism Commission (SATC)'s revenue breakdown subscribe to Caretta Portal.
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South Australian Tourism Commission (SATC) sells broadcasting rights of its cycling competitions to 13 companies globally, covering 5 countries. South Australian Tourism Commission (SATC)'s rights holders include Disney Sports / ESPN.
Example Sports Rights Customers
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