News Summary:
On February 17, 2026, the STV Children’s Appeal, in partnership with the Scottish Government, distributed £300,000 in funding to 32 community projects across Scotland, supporting grassroots organizations focused on poverty reduction, social cohesion, and inclusion. This followed STV's announcement on February 15 that the Scotland vs. England Guinness Men's Six Nations game delivered its largest overnight audience in a year, peaking at 744,000 viewers watching Scotland's Calcutta Cup win. Earlier in the month, on February 5, STV Player achieved an all-time monthly record of 16.4 million streams in January 2026, surpassing its previous record of 15.9 million set in November 2024. Previously, on January 26, Primal Media, part of STV Studios, promoted Neil Kirby to Head of Development; Kirby had served as Development Executive at Primal for two years. The company also stated on January 23 that it expects 2025 revenue to be at the higher end of its £165 million to £180 million guidance, with adjusted operating profit aligning with the £11.4 million consensus, anticipating the 2026 FIFA World Cup as a significant event for advertisers and viewers.
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