United Group, a privately owned company headquartered in the Netherlands and majority-owned by the private equity firm BC Partners, was founded in 2007 as a Serbian cable provider (SBB) and has evolved into a multi-play telecommunications and media operator in Southeast Europe. Employing approximately 14,920 individuals, the company reported $3.2B in revenue as of 2024 and functions as a tier 1 media tech buyer. The company specializes in media and TV services, operating across eight markets, including Greece (Nova), Bulgaria (Vivacom), Slovenia, Croatia, and Serbia. The group maintains a vertically integrated business model, combining high-speed broadband and 5G infrastructure with its media arm, United Media, which produces original content and broadcasts over 50 channels.
On September 2, 2026, Nova, a Greek subsidiary of United Group, reported strong growth in the first half of 2026, leading among the group’s four main telecommunications markets with significant increases in revenue and operating profitability, supported by ongoing investments in mobile and fibre networks. Previously, on August 31, United Group announced that its Job Lab youth employability program had reached more than 4,500 young people and several hundred educators across four markets: Slovenia, Croatia, Bosnia and Herzegovina, and Bulgaria. This program was initially launched by Telemach in Bosnia and Herzegovina in 2021. Earlier, on August 30, United Group released its financial results for the first half of 2026, with revenue climbing 11% year-on-year to EUR 1.45 billion. Adjusted EBITDAal advanced 12% to EUR 487.5 million, maintaining a 33.6% margin, while a 14% drop in capital expenditures to EUR 293.1 million contributed to more than doubling cash conversion to EUR 194.5 million.
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United Group offers 3 products in the media and telecoms services industry. United Group's product portfolio comprises of broadcast television and radio and media and TV services.
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United Group's revenues were over $1B in 2024. Caretta Research has split United Group's revenue into 3 different product categories, the largest of which is linear (thematic channel groups). For full access to United Group's revenue breakdown subscribe to Caretta Portal.
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