United Group is a privately owned company, majority-owned by the private equity firm BC Partners, headquartered in the Netherlands. Founded in 2007, the multi-play telecommunications and media operator started as a Serbian cable provider (SBB) and now has approximately 14,920 employees, reporting $3.2B in revenue as of 2024. As a tier 1 media tech buyer, the company specializes in media and TV services, operating across eight markets, including Greece (Nova), Bulgaria (Vivacom), Slovenia, Croatia, and Serbia. It utilizes a vertically integrated business model, combining high-speed broadband and 5G infrastructure with a media arm, United Media, that produces original content and broadcasts over 50 channels.
On February 19, 2026, United Group implemented a new governance framework for its news assets, aiming to safeguard editorial independence and protect journalistic freedoms. Under this new structure, news operations in Bosnia and Herzegovina, Croatia, Montenegro, Serbia, and Slovenia will report into the Adria News Network, which will feature its own governance, a fully independent board, and an Editorial Council composed of senior international media professionals. Earlier, on January 21, 2026, United Group B.V. successfully completed the refinancing of €1.5 billion in bonds, an operation that significantly strengthened its capital structure and financial flexibility. Strong investor interest allowed the Group to increase its new floating-rate notes (FRNs) issuance to €1.13 billion and refinance its outstanding PIYC PIK bonds, extending maturities and reducing borrowing costs.
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United Group offers 3 products in the media and telecoms services industry. United Group's product portfolio comprises of media and TV services and broadcast television and radio.
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United Group's revenues were over $1B in 2024. Caretta Research has split United Group's revenue into 3 different product categories, the largest of which is linear (thematic channel groups). For full access to United Group's revenue breakdown subscribe to Caretta Portal.
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