United Group

https://united.group
https://www.linkedin.com/company/united-group-b.v./

United Group, a privately owned company majority-owned by the private equity firm BC Partners and headquartered in the Netherlands, was founded in 2007 and employs approximately 14,920 individuals. The company reported $3.2B in revenue as of 2024. Functioning as a tier 1 media tech buyer, the company specializes in media and TV services as a multi-play telecommunications and media operator across Southeast Europe. Initially established as a Serbian cable provider (SBB), it has expanded operations across eight markets, including Greece (Nova), Bulgaria (Vivacom), Slovenia, Croatia, and Serbia. The group operates a vertically integrated business model, combining high-speed broadband and 5G infrastructure with a media arm, United Media, which produces original content and broadcasts over 50 channels.

2024 Revenue

Founded

2007

Headcount

14,917

Headquarters

Netherlands

Primary Segment

Media and TV services

Ownership

Privately Owned

News Summary:

Portuguese investment group Alpac Capital is reportedly in advanced talks to acquire several media outlets from United Group, including TV channels N1 and Nova in Serbia, and other daily and weekly publications across Southeast Europe, with a potential finalization within a month, according to a report on April 22, 2026. Earlier on April 17, United Group highlighted its ongoing strategic initiatives across Southeast Europe, which include advancing its growth agenda through innovation and infrastructure investment, driving digital transformation, and investing in next-generation networks. This followed the company's completion of a new terrestrial fiber cable connecting Athens and Thessaloniki, Greece, on April 7. Built by its subsidiary United Fiber, the cable strengthens United Group’s regional fiber network. In February, on the 19th, United Group implemented a new governance framework for its news assets, establishing Adria News Network with an independent board and Editorial Council to safeguard editorial independence for its news operations in Bosnia and Herzegovina, Croatia, Montenegro, Serbia, and Slovenia. Previously, on January 21, United Group B.V. successfully completed the refinancing of €1.5 billion bonds, strengthening its capital structure by increasing new floating interest rate bond issuance to €1.13 billion and refinancing existing PIYC PIK bonds.

Similar Companies

Subscribe for full access to United Group's profile

United Group offers 3 products in the media and telecoms services industry. United Group's product portfolio comprises of broadcast television and radio and media and TV services.

Subscribe for full access to United Group's products in full detail

United Group's revenues were over $1B in 2024. Caretta Research has split United Group's revenue into 3 different product categories, the largest of which is linear (thematic channel groups). For full access to United Group's revenue breakdown subscribe to Caretta Portal.

Subscribe for full access to United Group's revenue in full detail