United Group, a privately owned company headquartered in the Netherlands and majority-owned by the private equity firm BC Partners, was founded in 2007 as a Serbian cable provider (SBB) and has evolved into a multi-play telecommunications and media operator in Southeast Europe. Employing approximately 14,920 individuals, the company reported $3.2B in revenue as of 2024 and functions as a tier 1 media tech buyer. The company specializes in media and TV services, operating across eight markets, including Greece (Nova), Bulgaria (Vivacom), Slovenia, Croatia, and Serbia. The group maintains a vertically integrated business model, combining high-speed broadband and 5G infrastructure with its media arm, United Media, which produces original content and broadcasts over 50 channels.
United Group's Greek subsidiary Nova agreed to sell its 50% shareholding in Nova ICT to Ireon Technologies, a member of the Motor Oil Group, for EUR 60.5 million on July 21, 2026. This transaction aligns with United Group's program to concentrate capital and management on its core telecoms and media businesses. Earlier, on June 1, United Group and Alpac Capital announced an agreement for the sale of Adria News S.à r.l. This agreement followed a May 29 statement from minority shareholders of two Montenegrin companies operating under the Vijesti brand, who stated that the sale of their stakes was "neither settled nor done." On the same day, May 29, United Group reported a 14% annual revenue growth in the first quarter of 2026, reaching EUR 717.7 million, with average revenue per user (ARPU) across its fixed-line services increasing by 7% to EUR 18.00.
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United Group offers 3 products in the media and telecoms services industry. United Group's product portfolio comprises of broadcast television and radio and media and TV services.
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United Group's revenues were over $1B in 2024. Caretta Research has split United Group's revenue into 3 different product categories, the largest of which is linear (thematic channel groups). For full access to United Group's revenue breakdown subscribe to Caretta Portal.
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