United Rugby Championship, also known as URC, is a privately owned entity headquartered in Ireland. Founded in 2001, the organization operates with approximately 30 employees and reported $11.4M in revenue as of 2023. As a tier 2 media tech buyer, the company oversees an annual rugby union competition featuring 16 professional teams from Ireland, Italy, Scotland, South Africa, and Wales. The current name, United Rugby Championship, was adopted in 2021 following the league's expansion to include four South African teams previously participating in the SANZAR Super Rugby competition. The competition was previously known as Guinness Pro.
On September 4, 2025, OFX renewed its partnership with the United Rugby Championship as the league’s Official Currency Exchange Partner. The South African Rugby Union became the league’s sixth shareholder on an unspecified date, joining the Irish, Italian, Scottish, and Welsh rugby unions, and CVC Capital Partners in Pro Rugby Championship DAC, the company that operates the league. The URC ended its work with RTÉ on its OTT streaming service, now operating the service independently. The URC's expansion into the United States has shown some progress, though specific details were not provided.
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United Rugby Championship (URC) offers 2 products in the media and telecoms services and sports industries. United Rugby Championship (URC)'s product portfolio comprises of media and TV services and contact sports.
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United Rugby Championship (URC)'s revenues were less than $25M in 2023. Caretta Research has split United Rugby Championship (URC)'s revenue into 2 different product categories, the largest of which is rugby Union. For full access to United Rugby Championship (URC)'s revenue breakdown subscribe to Caretta Portal.
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Examples of United Rugby Championship (URC)'s suppliers include StreamAMG and AE Live.
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United Rugby Championship (URC) sells broadcasting rights of its rugby Union competitions to 16 companies globally, covering 4 countries. United Rugby Championship (URC)'s rights holders include BBC. United Rugby Championship (URC) currently holds broadcasting rights for sports competitions including rugby union.
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