United Rugby Championship, also known as URC, is a privately owned entity headquartered in Ireland. Founded in 2001, the organization operates with approximately 30 employees and reported $11.4M in revenue as of 2023. As a tier 2 media tech buyer, the company oversees an annual rugby union competition featuring 16 professional teams from Ireland, Italy, Scotland, South Africa, and Wales. The current name, United Rugby Championship, was adopted in 2021 following the league's expansion to include four South African teams previously participating in the SANZAR Super Rugby competition. The competition was previously known as Guinness Pro.
Nomadic Watches, a Belfast-based brand, became the United Rugby Championship's (URC) first-ever Official Timing Partner on May 21, 2026. This commercial partnership aims to boost fan engagement and brand visibility across the competition, fulfilling a long sought-after sponsorship category for the URC.
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United Rugby Championship (URC) offers 2 products in the media and telecoms services and sports industries. United Rugby Championship (URC)'s product portfolio comprises of contact sports and media and TV services.
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United Rugby Championship (URC)'s revenues were less than $25M in 2024. Caretta Research has split United Rugby Championship (URC)'s revenue into 2 different product categories, the largest of which is rugby Union. For full access to United Rugby Championship (URC)'s revenue breakdown subscribe to Caretta Portal.
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Examples of United Rugby Championship (URC)'s suppliers include StreamAMG, Prospect and AE Live.
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United Rugby Championship (URC) sells broadcasting rights of its rugby Union competitions to 16 companies globally, covering 4 countries. United Rugby Championship (URC)'s rights holders include BBC. United Rugby Championship (URC) currently holds broadcasting rights for sports competitions including rugby union.
Example Sports Rights Customers
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Example Sports Rights Suppliers
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