United Rugby Championship, also known as URC, is a privately owned entity headquartered in Ireland. Founded in 2001, the organization operates with approximately 30 employees and reported $11.4M in revenue as of 2023. As a tier 2 media tech buyer, the company oversees an annual rugby union competition featuring 16 professional teams from Ireland, Italy, Scotland, South Africa, and Wales. The current name, United Rugby Championship, was adopted in 2021 following the league's expansion to include four South African teams previously participating in the SANZAR Super Rugby competition. The competition was previously known as Guinness Pro.

Revenue

Founded

2001

Headcount

30

Headquarters

Ireland

Primary Segment

Contact sports

Ownership

Privately Owned

News Summary:

South Africa's Stormers, Lions, and Bulls are poised to influence each other's play-off fortunes as the United Rugby Championship (URC) enters its decisive two-week stretch, according to reports on May 1, 2026. This development follows the tightening battle for URC play-off spots on April 26, though the Stormers had already secured their place in the knockouts. Previously, on April 24, Glasgow Warriors, the 2024 URC champions who currently led the table, faced the possibility of losing their top position if defeated by the second-place Stormers in Cape Town. Earlier in April, on the 6th, an article clarified the historical context for URC's structure, noting that SA Rugby withdrew its provincial teams from Super Rugby in September 2020, blaming New Zealand for prioritizing a trans-Tasman competition during the Covid-19 pandemic, which led to their involvement in the URC. On April 2, the URC announced its partnership with Eluvio resulted in a 62% reduction in streaming costs, a 64% increase in transactions, and a 35% growth in revenue for URC TV during its first year, enabling direct-to-consumer delivery of live multi-view matches, VOD highlights, and archives to fans.

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United Rugby Championship (URC) offers 2 products in the sports and media and telecoms services industries. United Rugby Championship (URC)'s product portfolio comprises of media and TV services and contact sports.
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United Rugby Championship (URC)'s revenues were less than $25M in 2023. Caretta Research has split United Rugby Championship (URC)'s revenue into 2 different product categories, the largest of which is rugby Union. For full access to United Rugby Championship (URC)'s revenue breakdown subscribe to Caretta Portal.
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Examples of United Rugby Championship (URC)'s suppliers include StreamAMG, AE Live and Prospect.

Example Suppliers

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United Rugby Championship (URC) sells broadcasting rights of its rugby Union competitions to 16 companies globally, covering 4 countries. United Rugby Championship (URC)'s rights holders include BBC. United Rugby Championship (URC) currently holds broadcasting rights for sports competitions including rugby union.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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