Vlaamse Radio en Televisieomroep, also known as VRT, is a privately owned entity headquartered in Belgium. Founded in 1930, the organization operates with approximately 2,610 employees and reported $528.5M in revenue as of 2024. Functioning as a tier 1 media tech buyer, the company specializes in broadcast television and radio, serving as one of the national public service broadcasters for the Flemish Community of Belgium. Its operations are a counterpart to the French-language RTBF (Radio-télévision belge de la Communauté française) in the French Community and BRF (Belgischer Rundfunk) in the German-speaking Community.
The European Data Protection Board (EDPB) issued a binding decision on July 14, 2026, instructing Belgium's data protection authority to reconsider a dismissed cookie-banner complaint against public broadcaster VRT, rejecting the Belgian regulator's finding that the complaint constituted an abuse of the right to lodge a grievance under the GDPR. Previously, on July 8, 2026, VRT acted as the buyer in a procurement result for radio television communication telecommunication and related equipment, encompassing decoders, encoders, gateways, ingest servers, and glue material, procured through a negotiated procedure with prior publication. This development in the cookie banner case followed a June 24, 2026, report that VRT would face a new decision regarding its cookie banner practices after European privacy regulators deemed a complaint admissible.
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Vlaamse Radio en Televisieomroep (VRT) offers 11 products in the media and telecoms services industry. Vlaamse Radio en Televisieomroep (VRT)'s product portfolio comprises of broadcast television and radio, search, social, and retail media and media and TV services.
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Vlaamse Radio en Televisieomroep (VRT)'s revenues were less than $1B in 2024. Caretta Research has split Vlaamse Radio en Televisieomroep (VRT)'s revenue into 5 different product categories, the largest of which is linear (national channel groups). For full access to Vlaamse Radio en Televisieomroep (VRT)'s revenue breakdown subscribe to Caretta Portal.
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Examples of Vlaamse Radio en Televisieomroep (VRT)'s suppliers include Panasonic, Adobe and HP.
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Vlaamse Radio en Televisieomroep (VRT) currently holds 61 broadcasting rights for sports competitions including multi-sport, beach soccer, cyclo-cross, soccer | association football, tennis, ice skating, futsal, basketball, handball, motorsports, winter sports, athletics and cycling.
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