Vlaamse Radio en Televisieomroep, also known as VRT, is a privately owned entity headquartered in Belgium. Founded in 1930 with approximately 2,610 employees, the company reported $528.5M in revenue as of 2024. Functioning as a tier 1 media tech buyer, VRT specializes in broadcast television and radio, serving as one of the national public service broadcasters for the Flemish Community of Belgium. The organization operates alongside its counterparts, which include the French-language RTBF (Radio-télévision belge de la Communauté française) in the French Community and BRF (Belgischer Rundfunk) in the German-speaking Community.
On April 21, 2026, VRT introduced clear AI labelling in its broadcasts to ensure transparency for the public, aligning with its public service mission ahead of the full implementation of European AI legislation. Lieven Vermaele, Director of Partnerships, Data & AI, stated this initiative aims to strengthen trust and maintain VRT's role as a reliable guide in the evolving digital environment.
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Vlaamse Radio en Televisieomroep (VRT) offers 11 products in the media and telecoms services industry. Vlaamse Radio en Televisieomroep (VRT)'s product portfolio comprises of media and TV services, search, social, and retail media and broadcast television and radio.
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Vlaamse Radio en Televisieomroep (VRT)'s revenues were less than $1B in 2024. Caretta Research has split Vlaamse Radio en Televisieomroep (VRT)'s revenue into 5 different product categories, the largest of which is linear (national channel groups). For full access to Vlaamse Radio en Televisieomroep (VRT)'s revenue breakdown subscribe to Caretta Portal.
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Examples of Vlaamse Radio en Televisieomroep (VRT)'s suppliers include Adobe, HP and Panasonic.
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Vlaamse Radio en Televisieomroep (VRT) currently holds 60 broadcasting rights for sports competitions including beach soccer, motorsports, cycling, cyclo-cross, handball, soccer | association football, winter sports, multi-sport, ice skating, tennis, futsal, athletics and basketball.
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