Vlaamse Radio en Televisieomroep, also known as VRT, is a privately owned company headquartered in Belgium. Functioning as a tier 1 media tech buyer, the company was founded in 1930, employs approximately 3,080 individuals, and reported $528.5M in revenue as of 2024. VRT specializes in broadcast television and radio, operating as one of the national public service broadcasters for the Flemish Community of Belgium. Its operational framework includes its counterpart in the French Community, the French-language RTBF (Radio-télévision belge de la Communauté française), and in the German-speaking Community, BRF (Belgischer Rundfunk).
On October 2, 2026, the European Broadcasting Union (EBU) criticized the Flemish government's recently announced financial plans, which include further budget cuts for Vlaamse Radio en Televisieomroep (VRT). This marks the second time in nine months that the government has breached VRT's management contract, which took effect on January 1, 2026, after being agreed upon July 22, 2025. Previously, on September 23, 2026, VRT confirmed its participation in the 2027 Eurovision Song Contest in Bulgaria, informing the EBU of its decision. Chief executive Frederik Delaplace stated that months of talks with the EBU and other broadcasters about the festival's role had taken place, and VRT believes the EBU now recognizes that changes are needed in the current geopolitical climate, despite previous controversy over Israel's participation. The Netherlands also announced its return to the 2027 contest on the same day, reversing its boycott after one year. This decision followed VRT's September 16, 2026, announcement to postpone its decision on competing in next year's Eurovision Song Contest, citing ongoing talks with the EBU regarding participation rules and Israel's involvement, after previously being expected to confirm its participation by that Tuesday.
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Vlaamse Radio en Televisieomroep (VRT) offers 11 products in the media and telecoms services industry. Vlaamse Radio en Televisieomroep (VRT)'s product portfolio comprises of search, social, and retail media, media and TV services and broadcast television and radio.
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Vlaamse Radio en Televisieomroep (VRT)'s revenues were less than $1B in 2024. Caretta Research has split Vlaamse Radio en Televisieomroep (VRT)'s revenue into 8 different product categories, the largest of which is linear TV advertising (thematic). For full access to Vlaamse Radio en Televisieomroep (VRT)'s revenue breakdown subscribe to Caretta Portal.
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Examples of Vlaamse Radio en Televisieomroep (VRT)'s suppliers include Adobe, HP and Panasonic.
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Vlaamse Radio en Televisieomroep (VRT) currently holds 62 broadcasting rights for sports competitions including tennis, volleyball, cyclo-cross, futsal, soccer | association football, multi-sport, basketball, athletics, beach soccer, ice skating, cycling, winter sports, handball and motorsports.
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