du, a Publicly Owned company headquartered in the United Arab Emirates, founded in 2006, employs approximately 6760 individuals. The company reported $4.3B in revenue as of 2025. It specializes in Telecoms, functioning as a mobile operator and provider of broadband connectivity and IPTV services in the UAE. Originally established as Emirates Integrated Telecommunication Company, the firm rebranded to du in 2007.
On September 9, 2026, du launched its seventh UAE out-of-home (OOH) campaign of the year, offering 50% off its Select Power Plans for six months, prominently displayed on Sheikh Zayed Road. This marks the second time this year du has focused on the Select Power Plan in its OOH advertising. Previously, on September 8, Dr. Mohammed Al Kuwaiti, Chairman of the UAE Cyber Security Council (CSC), visited du’s Dubai Hills headquarters. Al Kuwaiti met with du CEO Fahad Al Hassawi and senior representatives to explore cooperation in digital resilience and cybersecurity, with discussions focusing on emerging technologies, advanced infrastructure, and the private sector’s role in advancing national digital priorities to support the UAE’s digital transformation and secure digital economy.
du offers 7 products in the media and telecoms services industry. du's product portfolio comprises of telecoms, media and TV services and consumer electronics.
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du's revenues were $4.3B in 2025. Caretta Research has split du's revenue into 7 different product categories, the largest of which is mobile services, which represents 33% of du's revenue.
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