European Tour, also known as DP World Tour Golf, is a privately owned company headquartered in the UK. Founded in 1972, the organization employs approximately 510 individuals and functions as a tier 1 media tech buyer. The company specializes in spectator sports. It operates as a men's professional golf tour in Europe, also legally known as the PGA European Tour or the European Tour Group, and is currently titled the DP World Tour for sponsorship reasons. The organization also operates the European Senior Tour, which caters to players aged 50 or older, and the developmental Challenge Tour, which is the second tier of men’s professional golf in Europe.

Revenue

Founded

1972

Headcount

505

Headquarters

United Kingdom

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

Rory McIlroy backed the PGA Tour's announcement of a two-tier system commencing in 2028, a move considered vital by PGA Tour CEO Brian Rolapp for securing future TV rights deals starting in 2031. This development followed a joint statement on June 17, where the DP World Tour, alongside the PGA Tour, USGA, and R&A, announced a delay in the planned distance rollback and a reevaluation of the approach. Earlier, on June 15, five-time DP World Tour winner Patrick Reed confirmed his return to the Open d’Italia. Reed is set to compete in Italy's national open with a field that includes Major winner Danny Willett and European Ryder Cup Captain Luke Donald, marking his second appearance in the event after a tied 29th finish in 2024.

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European Tour (DP World Tour Golf) offers 3 products in the media and telecoms services and sports industries. European Tour (DP World Tour Golf)'s product portfolio comprises of golf and media and TV services.
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Examples of European Tour (DP World Tour Golf)'s suppliers include HCLTech, Amazon Web Services (AWS) and Tata Communications.

Example Suppliers

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Example Partners

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European Tour (DP World Tour Golf) sells broadcasting rights of its 3 golf and video streaming competitions to 17 companies globally, covering 4 countries. European Tour (DP World Tour Golf)'s rights holders include Telefonica.

Example Sports Rights Customers

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