European Tour, also known as DP World Tour Golf, is a privately owned company headquartered in the UK. Founded in 1972, the organization employs approximately 510 individuals and functions as a tier 1 media tech buyer. The company specializes in spectator sports. It operates as a men's professional golf tour in Europe, also legally known as the PGA European Tour or the European Tour Group, and is currently titled the DP World Tour for sponsorship reasons. The organization also operates the European Senior Tour, which caters to players aged 50 or older, and the developmental Challenge Tour, which is the second tier of men’s professional golf in Europe.
On May 1, 2026, Daniel Rodrigues and Mikael Lindberg shared the lead of the Turkish Airlines Open at seven under par, with Rodrigues completing a third-round 68 shortly before a two-hour lightning stoppage. Concurrently, Yuvraj Sandhu sat two shots off the lead at five under par following his second successive 71, positioning him to tee off alongside Marcus Armitage and Fabrizio Zanotti on Sunday. Previously, on April 30, 2026, the DP World Tour announced HCLTech as its Official Digital Experience Partner in a multi-year agreement. HCLTech will lead a program to transform the Tour’s global digital presence and multi-channel digital experience, establishing a marketing relationship focused on Europe. Earlier on April 30, the second day of the Turkish Airlines Open saw several aspiring first-time winners in contention and mixed results for players attempting to make the cut.
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European Tour (DP World Tour Golf) offers 3 products in the sports and media and telecoms services industries. European Tour (DP World Tour Golf)'s product portfolio comprises of golf and media and TV services.
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Examples of European Tour (DP World Tour Golf)'s suppliers include HCLTech, Tata Communications and Amazon Web Services (AWS).
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Example Partners
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European Tour (DP World Tour Golf) sells broadcasting rights of its 3 golf and video streaming competitions to 17 companies globally, covering 4 countries. European Tour (DP World Tour Golf)'s rights holders include Telefonica.
Example Sports Rights Customers
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