European Tour, also known as DP World Tour Golf, is a privately owned company headquartered in the UK. Founded in 1972, the organization employs approximately 510 individuals and functions as a tier 1 media tech buyer. The company specializes in spectator sports. It operates as a men's professional golf tour in Europe, also legally known as the PGA European Tour or the European Tour Group, and is currently titled the DP World Tour for sponsorship reasons. The organization also operates the European Senior Tour, which caters to players aged 50 or older, and the developmental Challenge Tour, which is the second tier of men’s professional golf in Europe.
Dan Bradbury secured his second Joburg Open title on March 7, 2026, in South Africa, overcoming Hennie du Plessis who faded from contention after dropping three shots late in the final round. Earlier that day, European Ryder Cup captain Luke Donald, newly appointed for a third term to lead the team in September's biennial competition, characterized Jon Rahm's ongoing dispute with the DP World Tour as "a bump in the road." This followed Brandon Robinson Thompson establishing a three-shot lead on March 5 during day two of the 2026 Joburg Open, where he equalled the course record after 54 players completed their weather-delayed first rounds. Previously on March 5, Rory McIlroy expressed disappointment over Rahm being the sole LIV Golf player to reject the terms of a DP World Tour deal designed to eliminate future fines, while also downplaying concerns about Rahm's eligibility for the Ryder Cup team.
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European Tour (DP World Tour Golf) offers 3 products in the media and telecoms services and sports industries. European Tour (DP World Tour Golf)'s product portfolio comprises of media and TV services and golf.
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Examples of European Tour (DP World Tour Golf)'s suppliers include Tata Communications, EMG (Euro Media Group) and Amazon Web Services (AWS).
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European Tour (DP World Tour Golf) sells broadcasting rights of its 3 golf and video streaming competitions to 17 companies globally, covering 4 countries. European Tour (DP World Tour Golf)'s rights holders include Telefonica.
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