European Tour, also known as DP World Tour Golf, a privately owned entity based in the United Kingdom, was founded in 1972 and employs approximately 780 individuals. The company reported $457.0M in revenue as of 2025 and functions as a tier 1 media tech buyer. The company operates as a men's professional golf tour in Europe, legally known as the PGA European Tour or the European Tour Group, and is currently titled as the DP World Tour for sponsorship reasons. It focuses on spectator sports and also oversees the European Senior Tour, catering to players aged 50 or older, and the developmental Challenge Tour, which serves as the second tier of men’s professional golf in Europe.
On September 30, 2026, Aldar, the Abu Dhabi-based real estate development firm, upgraded its existing sponsorship to become the title sponsor of the 2026 Abu Dhabi Championship. This move deepens Aldar's relationship with the DP World Tour, following its designation as an Official Marketing Partner and Official Real Estate Partner in 2025. Aldar, as the owner of Yas Links, has hosted the Abu Dhabi Championship at the course since 2022. Earlier on September 30, Ryder Cup icons Lee Westwood and Ian Poulter confirmed their return to the DP World Tour at the 2026 Alfred Dunhill Links Championship, marking their first appearance on the tour in over three years. Previously, on September 23, US PGA Championship winner Aaron Rai joined the line-up for the 2026 DP World India Championship.
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European Tour (DP World Tour Golf) offers 5 products in the sports and media and telecoms services industries. European Tour (DP World Tour Golf)'s product portfolio comprises of media and TV services, golf and sports tickets, merchandise and sponsorship.
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European Tour (DP World Tour Golf)'s revenues were less than $1B in 2025. Caretta Research has split European Tour (DP World Tour Golf)'s revenue into 4 different product categories.
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Examples of European Tour (DP World Tour Golf)'s suppliers include Amazon Web Services (AWS), Tata Communications and HCLTech.
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Example Partners
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European Tour (DP World Tour Golf) sells broadcasting rights of its 3 video streaming and golf competitions to 17 companies globally, covering 4 countries. European Tour (DP World Tour Golf)'s rights holders include Telefonica.
Example Sports Rights Customers
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