European Tour, also known as DP World Tour Golf, is a privately owned company headquartered in the UK. Founded in 1972, the organization employs approximately 510 individuals and functions as a tier 1 media tech buyer. The company specializes in spectator sports. It operates as a men's professional golf tour in Europe, also legally known as the PGA European Tour or the European Tour Group, and is currently titled the DP World Tour for sponsorship reasons. The organization also operates the European Senior Tour, which caters to players aged 50 or older, and the developmental Challenge Tour, which is the second tier of men’s professional golf in Europe.
On August 6, 2026, Indian golfers Shubhankar Sharma and Anirban Lahiri prepared to lead the home challenge at the second edition of the India Championship. Previously, on July 30, the DP World Tour announced a multi-year agreement with Axi, a global online Forex and CFD trading company, making Axi an Official Marketing Partner and the Official Online Trading Partner of the Tour until 2029. This follows the July 21 announcement of a three-way strategic partnership between the Asian Tour, DP World Tour, and PGA Tour, which formally ended the Asian Tour's four-year, $300 million relationship with LIV Golf and raised questions about LIV Golf's world ranking status.
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European Tour (DP World Tour Golf) offers 3 products in the media and telecoms services and sports industries. European Tour (DP World Tour Golf)'s product portfolio comprises of media and TV services and golf.
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Examples of European Tour (DP World Tour Golf)'s suppliers include HCLTech, Tata Communications and Amazon Web Services (AWS).
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European Tour (DP World Tour Golf) sells broadcasting rights of its 3 video streaming and golf competitions to 17 companies globally, covering 4 countries. European Tour (DP World Tour Golf)'s rights holders include Telefonica.
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