European Tour, also known as DP World Tour Golf, is a privately owned company headquartered in the UK. Founded in 1972, the organization employs approximately 510 individuals and functions as a tier 1 media tech buyer. The company specializes in spectator sports. It operates as a men's professional golf tour in Europe, also legally known as the PGA European Tour or the European Tour Group, and is currently titled the DP World Tour for sponsorship reasons. The organization also operates the European Senior Tour, which caters to players aged 50 or older, and the developmental Challenge Tour, which is the second tier of men’s professional golf in Europe.
LIV Golfer Graeme McDowell plans to approach the DP World Tour in May to discuss regaining his membership. This follows his March 31, 2026, statement expressing a desire to return to the DP World Tour, play in the Irish Opens, and seek involvement in the Ryder Cup at Adare Manor next year, although his previous ambition to be European captain is unlikely to materialize. Earlier, on March 29, 2026, the Fitzpatrick brothers joined an exclusive club as the newest pair of siblings to have won on the DP World Tour. Also on March 29, Spanish players Pablo Larrazábal, Nacho Elvira, and Ángel Ayora strengthened the home charge at the Estrella Damm Catalunya Championship in Barcelona, a tournament debuting on the 2026 Race to Dubai as part of the European Swing and the Road to the 2031 Ryder Cup. Previously, on March 26, 2026, Freddy Schott carded a six-under-par 66 to take a one-shot lead over defending champion Eugenio Chacarra after the first round of the 2026 Hero Indian Open.
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European Tour (DP World Tour Golf) offers 3 products in the sports and media and telecoms services industries. European Tour (DP World Tour Golf)'s product portfolio comprises of golf and media and TV services.
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Examples of European Tour (DP World Tour Golf)'s suppliers include Tata Communications, Amazon Web Services (AWS) and EMG (Euro Media Group).
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European Tour (DP World Tour Golf) sells broadcasting rights of its 3 video streaming and golf competitions to 17 companies globally, covering 4 countries. European Tour (DP World Tour Golf)'s rights holders include Telefonica.
Example Sports Rights Customers
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