GAA (Gaelic Athletic Association)

GAA (Gaelic Athletic Association)

http://www.gaa.ie
https://www.linkedin.com/company/gaa/

GAA, also known as Gaelic Athletic Association, is a privately owned organization headquartered in Ireland. Functioning as a tier 1 media tech buyer, it primarily focuses on spectator sports. Founded in 1884 with approximately 1,250 employees, the organization operates as an Irish sporting and cultural entity with a global presence across all five continents.

Revenue

Founded

1884

Headcount

1,249

Headquarters

Ireland

Primary Segment

Spectator Sports

Ownership

Privately Owned

Deployments

1

News Summary:

The GAA and the HSE’s Dementia: Understand Together campaign launched the "Standing Together on and off the Pitch" initiative on July 10, promoting dementia-inclusive clubs during the All-Ireland Football semi-final. This campaign developed in partnership with the family of former GAA President Seán McCague, who lived with dementia for ten years. Earlier, on July 3, the GAA conceded that the redeveloped Casement Park in Belfast will have a capacity considerably below its original 34,500 plan, following an Ulster Council meeting where a scaled-down version emerged as likely. This follows the Irish Life GAA Healthy Clubs Programme receiving the Community Impact/CSR Initiative of the Year award at the eir Business Chambers Ireland Awards on July 1, recognizing its decade of work supporting healthier communities. Previously, on June 27, GAA President Jarlath Burns defended the association’s broadcasting arrangements, stating in the All-Ireland SFC quarter-final match programme that traditional schedules cannot accommodate all games, addressing debate around GAA+ and RTÉ. On June 25, PwC Ireland extended its title sponsorship of the GAA/GPA and Camogie Association All-Stars for another three years, continuing a partnership that began in 2017.

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GAA (Gaelic Athletic Association) offers 23 products in the media and telecoms services and sports industries. GAA (Gaelic Athletic Association)'s product portfolio comprises of content rights, athletics and multi-discipline sports, media and TV services and search, social, and retail media.

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Jul

15th

2026

09:30

Events, B2B Tag, Events and Conferences

GAA and LGFA mark UNESCO Submission at Croke Park

The process of securing UNESCO recognition requires the support of the Government through the Department of Culture, who oversaw the preparation of the submission. Sign up to our Mayo Live newsletter Sign up Thank you for signing up! Did you know you can manage your profile, and explore all of the available newsletters from Mayo Live within your account.

Jul

10th

2026

02:35

Events, Football, B2B Tag, Marketing and Promotional Activities, Events and Conferences

GAA and HSE to Champion Dementia Inclusive Clubs

The GAA and the HSE’s Dementia: Understand Together campaign will use Saturday’s All-Ireland Football semi-final at Croke Park to highlight the importance of clubs remaining welcoming spaces for people living with dementia. The initiative, titled Standing Together on and off the Pitch, has been developed in partnership with the family of former GAA President Seán McCague, who lived with dementia for ten years before his death in November 2022.

Sport for Business

Jul

3rd

2026

05:06

Funding Activities, B2B Tag

GAA concedes new Casement Park capacity will be half original plan

The GAA has conceded that the redeveloped Casement Park will have a capacity considerably below 34,500. At an Ulster Council meeting earlier this week, it emerged that a scaled-down version of the Belfast venue is now likely.

Jul

1st

2026

01:24

Awards and Recognitions, B2B Tag

Irish Life and GAA Healthy Clubs Recognised for Community Impact

The Irish Life GAA Healthy Clubs Programme has been named Community Impact/CSR Initiative of the Year at the eir Business Chambers Ireland Awards, recognising more than a decade of work in helping GAA clubs support healthier, more connected communities across the country.

Sport for Business

Jun

27th

2026

10:06

GAA president says RTÉ can't be expected to accommodate every game

GAA President Jarlath Burns has defended the association’s broadcasting arrangements and argued that there are more games than traditional broadcasting schedules can accommodate. Writing in the All-Ireland SFC quarter-final match programme, Burns addressed the debate around GAA+ and RTÉ’s schedule.

Jun

25th

2026

09:52

Partnerships and Alliances, B2B Tag

PwC extends sponsorship of gaelic games All

PwC Ireland has renewed its title sponsorship of the GAA/GPA and Camogie Association All-Stars for another three years. The extension ensures that PwC's sponsorship of the All-Stars teams, the most prestigious individual awards in Gaelic games, lasts more than a decade, having started in 2017.

Jun

24th

2026

09:17

'Gaelic Time' initiative to help primary school teachers deliver coaching and games

By John Harrington Gaelic Time, a new initiative available to primary schools designed to support teachers by providing ready-to-use, fun and inclusive lesson plans, activity ideas and demonstration videos, will revolutionise how young children are introduced to Gaelic games.

Jun

23rd

2026

05:03

Events, B2B Tag

TG4 to broadcast 2026 GAA World Games from Waterford

Irish-language broadcaster TG4 has been confirmed as the official broadcasting partner for the 2026 GAA World Games, which will take place in Waterford from July 13 to 17 next year. The partnership will see TG4 bring coverage of the international tournament to audiences in Ireland and overseas, highlighting the continued growth of Gaelic games around the world.

Jun

23rd

2026

01:00

Partnerships and Alliances, B2B Tag

PwC extends title sponsorship of PwC All-Stars and PwC Camogie All-Stars for a further three years

PwC Ireland has today announced at Croke Park the renewal of its partnership with the GAA/GPA and the Camogie Association for a further three years, continuing its sponsorship of the most prestigious individual awards in Gaelic Games.

Jun

20th

2026

07:12

Sports Rights Updates

GAA's Visibility Crisis: When the World Cup and Paywalls Steal the Spotlight

An analysis of how the global cultural dominance of the FIFA World Cup and restrictive broadcast policies for Gaelic games create a perfect storm, limiting the exposure of the GAA's top-tier competitions and threatening its long-term engagement with younger audiences.

Head Topics Ireland

Jun

19th

2026

08:30

Events, B2B Tag

GAA to partner with UCC on landmark Atlas of the GAA

The GAA has announced a new partnership with University College Cork (UCC) to publish an Atlas of the GAA, a major new publication that will explore, map and celebrate the cultural significance of the organization, both nationally and internationally.

Jun

17th

2026

01:00

Partnerships and Alliances, B2B Tag

GAA to partner with UCC on landmark Atlas of the GAA

17 June 2026 By Tom Collins tom@TheCork.ie The GAA has announced a new partnership with University College Cork (UCC) to publish an Atlas of the GAA, a major new publication that will explore, map and celebrate the cultural significance of the organisation both nationally and internationally.

Examples of GAA (Gaelic Athletic Association)'s suppliers include StreamAMG, Hawk-Eye Innovations and Deltatre.

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GAA (Gaelic Athletic Association) sells broadcasting rights of its 15 gaelic Games competitions globally.

Example Sports Rights Customers

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