GAA, also known as Gaelic Athletic Association, is a privately owned organization headquartered in Ireland. Functioning as a tier 1 media tech buyer, it primarily focuses on spectator sports. Founded in 1884 with approximately 1,250 employees, the organization operates as an Irish sporting and cultural entity with a global presence across all five continents.

Revenue

Founded

1884

Headcount

1,415

Headquarters

Ireland

Primary Segment

Spectator Sports

Ownership

Privately Owned

Deployments

1

News Summary:

On September 11, 2026, Tánaiste Simon Harris rejected GAA President Jarlath Burns’ argument that integrating men’s and women’s games had stalled due to prohibitive €90 million costs, asserting that the GAA must find a way to fund both equally. This statement followed the GAA's announcement that the Irish Life GAA Healthy Clubs Conference 2026 will take place in Croke Park on October 10, bringing together approximately 400 Healthy Club Officers and volunteers to focus on health, wellbeing, connection, and community, celebrating World Mental Health Day. Earlier on September 10, the GAA, Camogie Association, Camanachd Association, and Women’s Camanachd Association confirmed that the Shinty-Hurling International will head to Cork in 2026, featuring men's and women's fixtures staged together following successful collaborations. Previously, on September 9, GAA Director General Tom Ryan stated the association is “just not ready” to amalgamate with the LGFA and Camogie Association by 2027, calling the deadline “too ambitious” and citing a failure to reach agreement on “organisational structures” as the main reason for the delay. Ryan also refuted accusations of misogyny “in the strongest possible terms” in the wake of Mary McAleese’s departure from the integration board, while affirming the GAA's "firm and absolute" commitment to integration.

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GAA (Gaelic Athletic Association) offers 23 products in the media and telecoms services and sports industries. GAA (Gaelic Athletic Association)'s product portfolio comprises of athletics and multi-discipline sports, content rights, search, social, and retail media and media and TV services.
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Examples of GAA (Gaelic Athletic Association)'s suppliers include StreamAMG, Hawk-Eye Innovations and Deltatre.

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GAA (Gaelic Athletic Association) sells broadcasting rights of its 15 gaelic Games competitions globally.

Example Sports Rights Customers

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