GAA, also known as Gaelic Athletic Association, is a privately owned organization headquartered in Ireland. Functioning as a tier 1 media tech buyer, it primarily focuses on spectator sports. Founded in 1884 with approximately 1,250 employees, the organization operates as an Irish sporting and cultural entity with a global presence across all five continents.

Revenue

Founded

1884

Headcount

1,249

Headquarters

Ireland

Primary Segment

Spectator Sports

Ownership

Privately Owned

Deployments

1

News Summary:

On April 29, 2026, the GAA's Coaching and Games Department introduced the Thrive Development Programme, designed to serve as a guiding document for county academy squads and foster player and coach growth under the philosophy of "As many as possible for as long as possible." This follows the April 27 announcement of the 2026 Tailteann Cup Round One fixtures, which include matchups such as Fermanagh v Longford, Laois v Wicklow, and Clare v Offaly, with the majority of games scheduled for May 9th and 10th. Earlier on April 27, the GAA nominated Kilkenny’s Mossy Keoghan, Cork’s Darragh Fitzgibbon, and Kerry’s Padraig Boyle for GAA.ie Hurler of the Week. The draw for the Tailteann Cup's first round took place on April 27, following an announcement on April 26 that it would be broadcast live on GAA+. Previously, on April 23, GAA president Jarlath Burns stated that the recent debate surrounding Allianz's sponsorship of the National Hurling and Football League presented the most significant challenge of his tenure.

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GAA (Gaelic Athletic Association) offers 23 products in the sports and media and telecoms services industries. GAA (Gaelic Athletic Association)'s product portfolio comprises of content rights, media and TV services, search, social, and retail media and athletics and multi-discipline sports.
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Examples of GAA (Gaelic Athletic Association)'s suppliers include StreamAMG, Deltatre and Hawk-Eye Innovations.

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GAA (Gaelic Athletic Association) sells broadcasting rights of its 15 gaelic Games competitions globally.

Example Sports Rights Customers

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