GAA, also known as Gaelic Athletic Association, is a privately owned organization headquartered in Ireland. Functioning as a tier 1 media tech buyer, it primarily focuses on spectator sports. Founded in 1884 with approximately 1,250 employees, the organization operates as an Irish sporting and cultural entity with a global presence across all five continents.

Revenue

Founded

1884

Headcount

1,415

Headquarters

Ireland

Primary Segment

Spectator Sports

Ownership

Privately Owned

Deployments

1

News Summary:

Clubber will stream more than 2,000 club championship matches across the remainder of 2026, increasing its coverage by 33 percent year-on-year. The Irish sports streaming platform confirmed agreements for championship action across 15 counties, provincial competitions, and an expanding international GAA portfolio as the calendar shifts from inter-county competition to the club game. Separately on August 20, the GAA faced increased pressure regarding its sponsorship deal with Allianz. More than 200 former All-Ireland winners signed a letter calling for further examination of the agreement, which was handed in during a protest outside Croke Park organized by the 'GAA Drop Allianz' campaign. The protest marked the campaign's first anniversary and garnered support from GAA figures including Brian Cody, Anthony Tohill, and Jimmy Barry Murphy. Previously, on August 13, Bord Gáis Energy renewed its long-standing sponsorship of the GAA All-Ireland Senior Hurling Championship for an undisclosed fee, extending a 17-year partnership. Under the renewed agreement, Bord Gáis Energy also became the official energy sustainability partner of the national organization and Croke Park, aiming to enhance the GAA's green credentials.

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GAA (Gaelic Athletic Association) offers 23 products in the sports and media and telecoms services industries. GAA (Gaelic Athletic Association)'s product portfolio comprises of media and TV services, search, social, and retail media, content rights and athletics and multi-discipline sports.
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Examples of GAA (Gaelic Athletic Association)'s suppliers include Hawk-Eye Innovations, StreamAMG and Deltatre.

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GAA (Gaelic Athletic Association) sells broadcasting rights of its 15 gaelic Games competitions globally.

Example Sports Rights Customers

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Example Sports Rights Suppliers

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