GAA, also known as Gaelic Athletic Association, is a privately owned organization headquartered in Ireland. Functioning as a tier 1 media tech buyer, it primarily focuses on spectator sports. Founded in 1884 with approximately 1,250 employees, the organization operates as an Irish sporting and cultural entity with a global presence across all five continents.
On February 20, 2026, Mary McAleese initiated the first of four provincial roadshows on Gaelic games integration for 2027, reflecting on the original vision of Michael Cusack and emphasizing the founding spirit and concept of "cairde." Previously, on February 17, National Broadband Ireland (NBI) announced a partnership with the GAA+ streaming platform, owned by the Gaelic Athletic Association. New NBI fibre broadband customers can claim an annual GAA+ subscription pass worth EUR 95 by the end of March. This followed the GAA's decision on December 20, 2025, to maintain its insurance and sponsorship agreement with Allianz, despite the company being cited in a UN report for its involvement in "Israel’s economy of genocide."
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GAA (Gaelic Athletic Association) offers 23 products in the media and telecoms services and sports industries. GAA (Gaelic Athletic Association)'s product portfolio comprises of content rights, athletics and multi-discipline sports and media and TV services.
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