GAA, also known as Gaelic Athletic Association, is a privately owned organization headquartered in Ireland. Functioning as a tier 1 media tech buyer, it primarily focuses on spectator sports. Founded in 1884 with approximately 1,250 employees, the organization operates as an Irish sporting and cultural entity with a global presence across all five continents.

Revenue

Founded

1884

Headcount

1,415

Headquarters

Ireland

Primary Segment

Spectator Sports

Ownership

Privately Owned

Deployments

1

News Summary:

Relations between the GAA and Gaelic Players Association (GPA) deteriorated on September 17, 2026, following Mary McAleese's departure last week as chairperson of the integration steering committee. GAA president Jarlath Burns reportedly wrote to GPA chief executive Tom Parsons, articulating his disappointment with the GPA's public reaction to McAleese's exit. Previously, on September 14, 2026, the GAA, alongside the Camogie Association, Handball, LGFA, and Rounders, asked members to celebrate the contribution of young people to their clubs and counties during "Gaelic Games Youth Month." This followed news on September 13, 2026, that the GAA's integration process faced renewed scrutiny over funding and equality issues, with McAleese's resignation potentially accelerating the timeline. Minister Patrick O'Donovan indicated that GAA Director General Tom Ryan provided a strong indication that a framework motion would go before all three sporting organizations in 2027. Earlier, on September 11, 2026, Tánaiste Simon Harris asserted that the GAA must find a way to fund men's and women's games equally, rejecting GAA President Jarlath Burns' argument that integration plans stalled due to the prohibitive €90 million cost of running senior inter-county teams. On September 10, 2026, the Irish Life GAA Healthy Clubs Conference 2026 was scheduled to occur in Croke Park on October 10, bringing together approximately 400 Healthy Club Officers and County Health & Wellbeing committee volunteers for a day focused on health, wellbeing, connection, and community, coinciding with World Mental Health Day.

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GAA (Gaelic Athletic Association) offers 23 products in the sports and media and telecoms services industries. GAA (Gaelic Athletic Association)'s product portfolio comprises of search, social, and retail media, content rights, media and TV services and athletics and multi-discipline sports.
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Examples of GAA (Gaelic Athletic Association)'s suppliers include Hawk-Eye Innovations, StreamAMG and Deltatre.

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GAA (Gaelic Athletic Association) sells broadcasting rights of its 15 gaelic Games competitions globally.

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