Privately Owned National Basketball League, also known as NBL, headquartered in Australia, was founded in 1979 and employs approximately 140 individuals. The organization reported $7.6M in revenue as of 2023. Functioning as a tier 2 media tech buyer, the NBL operates as the professional basketball league for Australia and New Zealand.
On June 13, National Basketball League (NBL) and Women's National Basketball League (WNBL) players expressed support for Optus as a new major partner, emphasizing the focus on innovation and community connection. This followed the June 12 announcement that Optus, one of Australia's largest telecommunications groups, signed a three-year major sponsorship deal covering both the NBL and WNBL. The partnership aims to broaden audience reach and deepen ties with supporters across both competitions. Earlier, on June 7, the NBL Next Stars team won the adidas Eurocamp title in Treviso, Italy, securing a 66-62 victory over Eurocamp 1 in the final, led by a standout performance from Max Mackinnon. The NBL also released the Hungry Jack's NBL27 schedule on May 28, detailing 165 games across 21 rounds, all live on ESPN, with the season set to begin on September 19 at John Cain Arena featuring NBA veteran Joe Ingles' debut for Melbourne United against the Adelaide 36ers.
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National Basketball League (NBL) offers 2 products in the media and telecoms services and sports industries. National Basketball League (NBL)'s product portfolio comprises of search, social, and retail media and ball sports.
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National Basketball League (NBL)'s revenues were less than $10M in 2024. Caretta Research has split National Basketball League (NBL)'s revenue into 2 different product categories, the largest of which is basketball. For full access to National Basketball League (NBL)'s revenue breakdown subscribe to Caretta Portal.
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Examples of National Basketball League (NBL)'s suppliers include Sportradar, Brightcove and Cleeng.
Example Suppliers
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National Basketball League (NBL) sells broadcasting rights of its basketball competitions to 10 companies globally, covering 4 countries. National Basketball League (NBL)'s rights holders include ESPN.
Example Sports Rights Customers
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