National Basketball League, also known as NBL, a privately owned entity headquartered in Australia, was founded in 1979 and operates with approximately 140 employees. The company specializes in ball sports, functioning as the primary professional basketball league for Australia and New Zealand.
On August 8, 2026, seven National Basketball League (NBL) clubs — Adelaide, Brisbane, Cairns, Melbourne United, New Zealand, Sydney, and Tasmania — rejected a new Owners’ Association formed by just three clubs, reaffirming their commitment to working collaboratively with the NBL and stating the new group does not represent the majority of owners. This follows news from August 2, when Canberra moved closer to hosting an NBL team for the first time in over two decades, with the league's chief executive confirming the city secured a new NBL role amid expansion hopes. Earlier, on June 12, Optus became a major partner of both the NBL and Women's National Basketball League (WNBL) under a three-year agreement. The partnership aims to enhance innovation and community connection, linking one of Australia's largest telecommunications groups with the leagues to achieve broader audience reach and deeper ties with supporters. Players expressed their embrace of Optus's vision on June 13, highlighting the importance of fans to both clubs and the sport.
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National Basketball League (NBL) offers 2 products in the sports and media and telecoms services industries. National Basketball League (NBL)'s product portfolio comprises of search, social, and retail media and ball sports.
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National Basketball League (NBL)'s revenues were less than $10M in 2024. Caretta Research has split National Basketball League (NBL)'s revenue into 2 different product categories, the largest of which is basketball. For full access to National Basketball League (NBL)'s revenue breakdown subscribe to Caretta Portal.
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Examples of National Basketball League (NBL)'s suppliers include Sportradar, Catapult Group and Brightcove.
Example Suppliers
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National Basketball League (NBL) sells broadcasting rights of its basketball competitions to 10 companies globally, covering 4 countries. National Basketball League (NBL)'s rights holders include Coupang.
Example Sports Rights Customers
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