NOVA Broadcasting Group, also known as Nova Bulgaria, is a privately owned company headquartered in Bulgaria. Operating as a tier 1 media tech buyer and part of United Group, the company was founded in 1994 and employs approximately 280 individuals. NOVA Broadcasting Group reported $144.9M in revenue as of 2023. The company specializes in broadcast television and radio, functioning as a Bulgarian channel group that operates brands such as Nova TV, Kino Nova, Diema, Diema Family, Diema Xtra, Nova Sport, and the digital businesses Netinfo.
On July 20, 2026, Nova, the Greek subsidiary of United Group, sold its 50% shareholding in Nova ICT to IREON Technologies, a member of the Motor Oil Group. United Group, a telecoms and media operator in Southeast Europe, stated the agreement strengthens its 5G strategy. Previously, on July 19, 2026, US cable news network Newsmax prepared to expand its brand into Bulgaria, amid speculation regarding a potential sale of Nova TV, according to a Mediapool report. Newsmax, which describes itself as the country's fourth-largest cable news channel, is available in over 100 countries.
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NOVA Broadcasting Group offers products in the media and telecoms services industry. NOVA Broadcasting Group's product portfolio comprises of broadcast television and radio.
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NOVA Broadcasting Group's revenues were less than $250M in 2023. All the revenue comes from linear (thematic channel groups).
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Examples of NOVA Broadcasting Group's suppliers include Infront Sports & Media, BeIN Media Group and BCE - Broadcasting Center Europe.
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NOVA Broadcasting Group currently holds 28 broadcasting rights for sports competitions including combat sports, basketball, soccer | association football, equestrianism and motorsports.
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