SABC, also known as South African Broadcasting Corporation, is a State Owned company headquartered in South Africa. Founded in 1936, the organization employs approximately 2300 individuals, operates as a tier 1 media tech buyer, and reported $281.2M in revenue as of 2024. Functioning as the public broadcaster in South Africa, SABC provides 19 radio stations and six television broadcasts to the general public.
The South African Broadcasting Corporation (SABC) advocates for a household tax to replace the current TV licence system, with its CEO and board chair publicly supporting this move as the deadline for finalizing a new funding model, developed by BMI TechKnowledge, recently passed on March 4, 2026. This push for a new funding mechanism comes as the state broadcaster faces a severe liquidity crisis, reporting an 85% decline in its cash balance over the last year, a situation revealed in its 2025 annual report on March 2, 2026. Earlier, on February 27, 2026, Communications minister Solly Malatsi announced a R700-million allocation from the 2026 Budget Speech to his department specifically to clear SABC’s debt, particularly its outstanding payments to state signal distributor Sentech. On the same day, the SABC issued a warning regarding potential legal consequences for individuals misusing TV licences by using friends' or family members' ID numbers when purchasing televisions online, in accordance with South Africa’s Broadcasting Act.
SABC offers 3 products in the media and telecoms services industry. SABC's product portfolio comprises of media and TV services and broadcast television and radio.
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SABC's revenues were less than $500M in 2024. Caretta Research has split SABC's revenue into 3 different product categories, the largest of which is linear (national channel groups). For full access to SABC's revenue breakdown subscribe to Caretta Portal.
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SABC currently holds 23 broadcasting rights for sports competitions including basketball, multi-sport, motorsports, rugby union, soccer | association football, netball, cricket, combat sports and linear (thematic channel groups).
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