ServiceNow is a publicly owned company headquartered in Santa Clara, California, United States. Founded in 2004 by Fred Luddy, the company operates with approximately 24,080 employees and reported $13.3B in revenue as of 2025. Initially launched as an IT Service Management (ITSM) ticketing system, ServiceNow has evolved into a software development provider focusing on cloud computing and enterprise software. Operating entirely on its proprietary Now Platform (ServiceNow AI Platform), the company delivers digital solutions that connect IT, Human Resources, Customer Service, and Security into a single system of action. These solutions are utilized by 85% of the Fortune 500 and integrate generative artificial intelligence, low-code custom app development, and autonomous AI Agents directly into workflows. ServiceNow enables organizations to replace manual processes with automated digital workflows.
On August 27, 2026, ServiceNow (NYSE: NOW) and pricing software company Pricefx launched an integration that embeds AI-powered deal optimization directly into ServiceNow sales workflows. This initiative extends ServiceNow's applied AI capabilities into commercial pricing execution and governance by providing manufacturers and complex B2B organizations with pricing intelligence and real-time negotiation tools. Earlier the same day, ServiceNow presented at the Deutsche Bank 2026 Technology Conference, advocating for its position in the AI era while acknowledging that customers face tight budgets and rising token costs. This follows the emergence of details on August 27 concerning a pre-authentication remote code execution flaw in the ServiceNow AI Platform, identified as CVE-2026-6875. Adam Kues at Searchlight Cyber published the technical specifics of this security disclosure, described as the most serious among recent ServiceNow vulnerabilities, on July 14. A separate report on August 28 also mentioned ServiceNow among new infosec product releases for the month.
ServiceNow offers 7 products in the telecoms tech industry. ServiceNow's product portfolio comprises of bSS/OSS.
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ServiceNow's revenues were $13.3B in 2025. Caretta Research has split ServiceNow's revenue into 4 different product categories, the largest of which is other, which represents 100% of ServiceNow's revenue.
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ServiceNow's customers primarily consist of telecoms and iT Services and IT Consulting companies. Examples of ServiceNow's customers include BT Group, Bell Canada and Cognizant. ServiceNow has suppliers like VAST Data.
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