WNBA, also known as Women's National Basketball Association, is privately owned and headquartered in the US. Founded in 1996, the organization operates with approximately 140 employees and reported $39.4M in revenue as of 2023. Functioning as a tier 2 media tech buyer, the company specializes in ball sports, specifically as a professional basketball league comprised of 12 teams featuring women’s basketball players.
Two Heisman Trophy winners recently criticized the WNBA on June 25 for omitting Caitlin Clark from its 30th-anniversary celebration. Clark, drafted first overall by the Indiana Fever in 2024, has driven record television ratings, packed arenas across the country, and helped secure a massive 11-year, $2.2 billion media rights deal, which is set to reshape the league’s financial future. Previously, on June 23, television ratings continued to suggest that the WNBA’s fan-interest boom primarily points back to Clark, despite efforts to highlight broader league growth, exemplified by the Indiana Fever's June 16 victory over the Toronto Tempo. Earlier, on June 19, the Los Angeles Sparks signed developmental guard Kiana Williams after waiving second-year forward Sania Feagin to create roster space, according to head coach Lynne Roberts. This followed ESPN’s announcement on June 17 of its coverage plans for the WNBA’s 30th anniversary, with Rebecca Lobo and Hannah Storm headlining the commemorative broadcast, including a June 21 game between the New York Liberty and Los Angeles Sparks as part of "Women’s Sports Sundays." Separately, on June 16, Nia Coffey continued to build on her career year for the Minnesota Lynx, following a collegiate career that included four consecutive All-Big Ten selections.
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WNBA (Women's National Basketball Association) offers 2 products in the media and telecoms services and sports industries. WNBA (Women's National Basketball Association)'s product portfolio comprises of search, social, and retail media and ball sports.
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WNBA (Women's National Basketball Association)'s revenues were less than $50M in 2024. Caretta Research has split WNBA (Women's National Basketball Association)'s revenue into 2 different product categories, the largest of which is basketball. For full access to WNBA (Women's National Basketball Association)'s revenue breakdown subscribe to Caretta Portal.
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Examples of WNBA (Women's National Basketball Association)'s suppliers include Hawk-Eye Innovations, Second Spectrum and Genius Sports.
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WNBA (Women's National Basketball Association) sells broadcasting rights of its basketball competitions to 19 companies globally, covering 5 countries. WNBA (Women's National Basketball Association)'s rights holders include Meta.
Example Sports Rights Customers
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