WNBA, also known as Women's National Basketball Association, is privately owned and headquartered in the US. Founded in 1996, the organization operates with approximately 140 employees and reported $39.4M in revenue as of 2023. Functioning as a tier 2 media tech buyer, the company specializes in ball sports, specifically as a professional basketball league comprised of 12 teams featuring women’s basketball players.
Recent trends suggest a shifting picture for the WNBA, though the NBA generally maintains its broader lead in attention and financial generation from a business perspective as of May 2, 2026. This follows comments on May 1 from Seattle Storm player Lexie Brown, who credited the league's record-breaking viewership, sold-out arenas, and financial growth to the 2024 draft class, including Caitlin Clark, since her debut. Earlier on April 28, an analyst highlighted a potential pattern regarding Caitlin Clark's role with the Indiana Fever; the team's acquisition of Tyasha Harris and Raven Johnson could reduce Clark’s typical duties, which focus on handling the ball while Aliyah Boston works the paint, as observed in a preseason game against the New York Liberty. Also on April 28, the Minnesota Lynx provided a vision of a WNBA team in Kansas City, the first time the city hosted a WNBA preseason game since 2005 when the Detroit Shock played the Lynx. Previously, on April 27, Prime Video expanded its WNBA coverage, adding Hall of Famer Cynthia Cooper as a rotating game and studio analyst, joining Candace Parker. Olympic gold medalist Kara Lawson and Emmy Award-winning broadcaster LaChina Robinson were named game analysts, while Hall of Famer Teresa Weatherspoon and former WNBA stars Lindsey Harding and Ty Young joined Swin Cash for studio coverage.
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WNBA (Women's National Basketball Association) offers 2 products in the sports and media and telecoms services industries. WNBA (Women's National Basketball Association)'s product portfolio comprises of search, social, and retail media and ball sports.
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WNBA (Women's National Basketball Association)'s revenues were less than $50M in 2023. Caretta Research has split WNBA (Women's National Basketball Association)'s revenue into 2 different product categories, the largest of which is basketball. For full access to WNBA (Women's National Basketball Association)'s revenue breakdown subscribe to Caretta Portal.
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Examples of WNBA (Women's National Basketball Association)'s suppliers include Second Spectrum, Genius Sports and Hawk-Eye Innovations.
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WNBA (Women's National Basketball Association) sells broadcasting rights of its basketball competitions to 18 companies globally, covering 5 countries. WNBA (Women's National Basketball Association)'s rights holders include Meta.
Example Sports Rights Customers
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