World Baseball Softball Confederation, also known as WBSC, is a privately owned organization headquartered in Switzerland. It operates as a tier 1 media tech buyer. Founded in 2013 with approximately 80 employees, the confederation functions as the international governing body for baseball and softball. It oversees a global sports movement comprising 198 National Federations and 12 Associate Members across 138 countries and territories, including Asia, Africa, the Americas, Europe, and Oceania. This network represents over 65 million athletes and attracts approximately 150 million fans to stadiums worldwide annually for bat sports.
On August 20, 2026, Major League Baseball's New York Yankees signed 19-year-old Czech left-handed pitcher Jan Novak, who impressed scouts with a 92-mile-per-hour fastball and a curveball. Previously, on August 17, Venezuela's Manager Cindy Anzola announced the 20-player roster for the WBSC/RAXUS Women's Baseball World Cup Group Tainan 2026, scheduled from August 23 to 27. The World Baseball Softball Confederation (WBSC) also announced a new strategic partnership with Sharp Corporation on August 17, naming Sharp an official partner in the “Smart Products” category, covering smartphones, AI-powered smart robots, and smart watches. Earlier, on August 15, the WBSC and the Seoul eSports Association (SeSPA) signed a collaboration agreement to strengthen cooperation around the WBSC Virtual Cup Seoul 2026 and support virtual sports development in Seoul. This followed the WBSC officially awarding Shanghai the hosting rights for the Youth Baseball Softball World Cup on August 13. WBSC President Riccardo Fraccari met with Shanghai officials, including City Sports Bureau Deputy Director Xu Qi and Xuhui People’s Government Deputy District Chief Wei Lan, to finalize the agreement, marking a milestone for the development of both sports in China.
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World Baseball Softball Confederation (WBSC) offers 10 products in the sports and media and telecoms services industries. World Baseball Softball Confederation (WBSC)'s product portfolio comprises of media and TV services, search, social, and retail media and bat sports.
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World Baseball Softball Confederation (WBSC)'s revenues were less than $50M in 2024. Caretta Research has split World Baseball Softball Confederation (WBSC)'s revenue into 4 different product categories, the largest of which is baseball. For full access to World Baseball Softball Confederation (WBSC)'s revenue breakdown subscribe to Caretta Portal.
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Examples of World Baseball Softball Confederation (WBSC)'s suppliers include Monterosa, Wiistream and Dartfish.
Example Suppliers
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World Baseball Softball Confederation (WBSC) sells broadcasting rights of its 8 baseball and softball competitions to 55 companies globally, covering 20 countries. World Baseball Softball Confederation (WBSC)'s rights holders include Sky Group. World Baseball Softball Confederation (WBSC) currently holds 8 broadcasting rights for sports competitions including softball, multi-sport and baseball.
Example Sports Rights Customers
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Example Sports Rights Suppliers
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