National Association for Stock Car Auto Racing, also known as NASCAR, is a privately owned company headquartered in Daytona Beach, Florida, and functions as a tier 1 media tech buyer. Founded in 1948 by Bill France Sr., the organization has approximately 2190 employees. The company operates in the spectator sports industry, primarily known for stock car racing. Under the leadership of CEO Jim France since August 2018, NASCAR serves as an American auto racing sanctioning and operating company, sanctioning over 1,500 races annually at more than 100 tracks across 48 US states, as well as in Canada, Mexico, Brazil, and Europe.
NASCAR recently partnered with Graza, an olive oil brand, for "The Hot Lap Test," a new campaign debuting ahead of this weekend's races on August 7, 2026. Previously, on August 6, NASCAR and Coca-Cola announced 250 active-duty service members and veterans would receive a NASCAR Heroes Pass, which grants two annual tickets to a participating race for the next two decades. Also on August 6, the association adjusted its stage break rules across all three national touring divisions to shorten lengthy caution periods, aiming to reduce instances of multiple cautions around stage ends. Earlier that day, Talladega Superspeedway confirmed its role in "The Chase" for 2027, with NASCAR scheduled to race at the Alabama track in April and October of that year.
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National Association for Stock Car Auto Racing (NASCAR) offers 7 products in the sports and media and telecoms services industries. National Association for Stock Car Auto Racing (NASCAR)'s product portfolio comprises of motorsports and cycling, niche sports and search, social, and retail media.
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Examples of National Association for Stock Car Auto Racing (NASCAR)'s suppliers include Sportradar, Genius Sports and Hawk-Eye Innovations.
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National Association for Stock Car Auto Racing (NASCAR) sells broadcasting rights of its 6 motorsports and esports competitions to 19 companies globally, covering 7 countries. National Association for Stock Car Auto Racing (NASCAR)'s rights holders include Claro.
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