National Association for Stock Car Auto Racing, also known as NASCAR, is a privately owned company headquartered in Daytona Beach, Florida, and functions as a tier 1 media tech buyer. Founded in 1948 by Bill France Sr., the organization has approximately 2190 employees. The company operates in the spectator sports industry, primarily known for stock car racing. Under the leadership of CEO Jim France since August 2018, NASCAR serves as an American auto racing sanctioning and operating company, sanctioning over 1,500 races annually at more than 100 tracks across 48 US states, as well as in Canada, Mexico, Brazil, and Europe.
On August 19, 2026, NASCAR confirmed it will not return to downtown Chicago's street course in 2027, following an inability for city officials and the racing organization to reach an agreement. The event will instead take place at Chicagoland Speedway in Joliet. Earlier that day, Homestead-Miami Speedway announced it will host NASCAR Championship Weekend from November 12-14, 2027, bringing the sport's title-deciding event back to South Florida.
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National Association for Stock Car Auto Racing (NASCAR) offers 7 products in the sports and media and telecoms services industries. National Association for Stock Car Auto Racing (NASCAR)'s product portfolio comprises of niche sports, search, social, and retail media and motorsports and cycling.
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Examples of National Association for Stock Car Auto Racing (NASCAR)'s suppliers include Hawk-Eye Innovations, Sportradar and Genius Sports.
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National Association for Stock Car Auto Racing (NASCAR) sells broadcasting rights of its 6 motorsports and esports competitions to 19 companies globally, covering 7 countries. National Association for Stock Car Auto Racing (NASCAR)'s rights holders include Claro.
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