The National Association for Stock Car Auto Racing (NASCAR) is a privately owned American company founded in 1948 by Bill France Sr. Currently led by CEO Jim France (since August 2018), NASCAR's headquarters are in Daytona Beach, Florida, and it employs approximately 2190 people. The company sanctions and operates stock car racing events, overseeing over 1,500 races annually at more than 100 tracks across 48 US states, as well as in Canada, Mexico, Brazil, and Europe.
In 2022, NASCAR introduced the Next Gen car, aiming for cost savings, new technology, and a more competitive environment. The following year, Kyle Busch criticized NASCAR for straying from its traditions. Meanwhile, NASCAR expanded internationally, with races in Mexico and Chicago. A separate incident involved a corruption scandal surrounding Rockingham Speedway's relationship with NASCAR, revealed by Kenny Wallace, which led to the speedway's severed ties and subsequent return. A rivalry between Kyle Larson and Tony Stewart also emerged in 2024.
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National Association for Stock Car Auto Racing (NASCAR) offers 7 products in the media and telecoms services and sports industries. National Association for Stock Car Auto Racing (NASCAR)'s product portfolio comprises of niche sports, streaming services and motorsports and cycling.
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Examples of National Association for Stock Car Auto Racing (NASCAR)'s suppliers include Genius Sports, Sportradar and Hawk-Eye Innovations.
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National Association for Stock Car Auto Racing (NASCAR) sells broadcasting rights of its 6 esports and motorsports competitions to 18 companies globally, covering 8 countries. National Association for Stock Car Auto Racing (NASCAR)'s rights holders include Twitch, Warner Bros. Discovery (WBD) and Claro.
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