National Association for Stock Car Auto Racing, also known as NASCAR, is a privately owned company headquartered in Daytona Beach, Florida, and functions as a tier 1 media tech buyer. Founded in 1948 by Bill France Sr., the organization has approximately 2190 employees. The company operates in the spectator sports industry, primarily known for stock car racing. Under the leadership of CEO Jim France since August 2018, NASCAR serves as an American auto racing sanctioning and operating company, sanctioning over 1,500 races annually at more than 100 tracks across 48 US states, as well as in Canada, Mexico, Brazil, and Europe.
On October 1, 2026, the National Fire Protection Association (NFPA) began a partnership with NASCAR driver Joey Gase for two races and a community event to promote Fire Prevention Week, which runs from October 4-10. This year's theme, "Charge into Fire Safety: Safe Charging is a Superpower," focuses on safe charging practices for devices powered by lithium-ion batteries. Separately, on September 30, CW NASCAR analyst Parker Kligerman suggested that the upcoming race at Las Vegas Motor Speedway offers an important opportunity for Justin Allgaier to regain momentum in the championship chase with six races remaining. Previously, on September 29, NASCAR Productions detailed the continued evolution of its centralized production facility in Concord, NC, noting its expansion beyond the original scope three years after its opening. This follows the September 27 groundbreaking by Kansas Entertainment on a new hotel beside Hollywood Casino at Kansas Speedway. The new, smaller property moves forward after an original agreement for a 250-room hotel remained unfulfilled for over a decade.
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National Association for Stock Car Auto Racing (NASCAR) offers 7 products in the sports and media and telecoms services industries. National Association for Stock Car Auto Racing (NASCAR)'s product portfolio comprises of search, social, and retail media, motorsports and cycling and niche sports.
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Examples of National Association for Stock Car Auto Racing (NASCAR)'s suppliers include Genius Sports, Hawk-Eye Innovations and Sportradar.
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National Association for Stock Car Auto Racing (NASCAR) sells broadcasting rights of its 6 motorsports and esports competitions to 19 companies globally, covering 7 countries. National Association for Stock Car Auto Racing (NASCAR)'s rights holders include Claro.
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