National Association for Stock Car Auto Racing (NASCAR)

https://www.nascar.com/
https://www.linkedin.com/company/nascar/

National Association for Stock Car Auto Racing, also known as NASCAR, is a privately owned company headquartered in Daytona Beach, Florida, and functions as a tier 1 media tech buyer. Founded in 1948 by Bill France Sr., the organization has approximately 2190 employees. The company operates in the spectator sports industry, primarily known for stock car racing. Under the leadership of CEO Jim France since August 2018, NASCAR serves as an American auto racing sanctioning and operating company, sanctioning over 1,500 races annually at more than 100 tracks across 48 US states, as well as in Canada, Mexico, Brazil, and Europe.

Revenue

Founded

1948

Headcount

2,181

Headquarters

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

On April 3, 2026, NASCAR recognized Herb Nab and Ray Fox as Hall of Fame nominees. Nab, described as a meticulous innovator and quiet perfectionist, built the cars that carried legends like Fred Lorenzen, Bobby Allison, and Cale Yarborough to victories. Earlier the same day, Ray Fox, a New England native, was noted for his mechanical work in Daytona Beach, Florida, following service in the U.S. Army in World War II. Previously, on April 2, RTA Chairman Rob Kauffman announced his plan to step down from his position, capping a more than decade-long run in charge of the coalition of NASCAR teams that spearheaded the formation of the crucial charter system. Also on April 2, the Kulwicki Driver Development Program selected five mentors for its 2026 finalists, known as the "Underbirds," including former NASCAR Cup drivers Ryan Newman and Ken Schrader, as well as Alan Kulwicki’s 1992 championship crew members Cal Lawson, Brian Whitesell, and Danny Cameron.

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National Association for Stock Car Auto Racing (NASCAR) offers 7 products in the sports and media and telecoms services industries. National Association for Stock Car Auto Racing (NASCAR)'s product portfolio comprises of niche sports, motorsports and cycling and media and TV services.

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Apr

10th

2026

01:32

Events, B2B Tag

WWE WrestleMania 42 themed car set for NASCAR Food City 500

WWE WrestleMania 42 is set to make its presence felt beyond the ring this weekend as it crosses over into the world of NASCAR. 23XI Racing confirmed on Thursday that Bubba Wallace will take to the track in a WrestleMania 42 themed car during Sunday’s Food City 500 in Bristol, Tennessee.

Wrestling News Source

Apr

8th

2026

18:30

B2B Tag

Previously Abandoned NASCAR Track Sets First Race of Revival – The Daily Downforce

What’s Happening? Former NASCAR track Mansfield Speedway will host its first dirt races as part of a major revival effort by NASCAR driver Matt Tifft. Tifft purchased the once-abandoned track in mid 2025, planning to bring the well-known dirt track back to life.

The Daily Downforce

Apr

8th

2026

11:13

Management Changes, Artificial Intelligence, B2B Tag

NASCAR hires its first Director of Artificial Intelligence

Richard Bowman has been named NASCAR's first director of Artificial Intelligence. "Excited to share that I’m now Director, AI at NASCAR," Bowman said in a Linkedin post. "Even in my relatively short time here, it has been clear that this is an organization willing to engage seriously with both the opportunities and responsibilities that come with AI.

Motorsport

Apr

8th

2026

10:46

B2B Tag

NASCAR Preseason Thunder returning with goal of better superspeedway racing

NASCAR now has a five-year sample size of data that concluded there is no doubt a better way to do superspeedway racing using the NextGen car but it needs to determine a pathway of getting there.

Motorsport

Apr

8th

2026

04:45

Events, B2B Tag

Nascar adds Arby's as latest supporting partner for San Diego weekend

Arby’s will receive prominent branding and activations across the weekend Fast food chain replaced McDonald’s as a founding partner at last year’s Chicago Street Race Nascar has added Arby’s as a supporting partner for the inaugural San Diego race weekend.

BlackBook Motorsport

Apr

8th

2026

03:39

B2B Tag

NASCAR shortening Talladega stages to combat fuel-saving strategy concerns

NASCAR will shorten the lengths of its final two stages in the April 26 race at Talladega Superspeedway to address fuel-saving concerns on superspeedways. Next January will also bring the return of a “Preseason Thunder” test session at Daytona International Speedway, assessing potential technical changes to the cars that could lessen the impact of conservation strategies at superspeedways.

AutoRacing1

Apr

7th

2026

18:30

Events, B2B Tag

NASCAR Official Warns of “Problematic” Section of San Diego Street Course – The Daily Downforce

What’s Happening? NASCAR Official John Probst confirmed that the final layout of NASCAR’s street circuit at San Diego’s Naval Base Coronado is not without its unique features, citing a “problematic” section of the course that drivers will have to tackle during the June event.

The Daily Downforce

Apr

7th

2026

15:19

B2B Tag

NASCAR Pumps The Brakes On Cleetus McFarland’s Talladega Ambitions

The upward trajectory in NASCAR of Garrett Mitchell has hit a bit of a roadblock. For those who have not been paying attention, Mitchell is best known as “Cleetus McFarland” to his millions of YouTube subscribers.

Forbes

Apr

6th

2026

18:30

B2B Tag

NASCAR Pumps The Brakes On Cleetus McFarland’s Talladega Ambitions

Forbes

Apr

6th

2026

18:30

B2B Tag

How To Keep Marketing, PR And Customer Experience Messaging Consistent

In many organizations, the roles of marketing, public relations and customer experience overlap. For communications leaders, this means assembling cohesive messaging and determining how it remains consistent across different channels. Consistent messaging requires collaborative planning, shared frameworks and closer alignment at every customer touchpoint.

Forbes

Apr

6th

2026

11:43

B2B Tag

Corey Heim Chasing Triple Truck Challenge $500,000 Bonus in Friday Night’s Tennessee Army National Guard 250 Truck Race

Corey Heim will be chasing a whopping $500,000 bonus this weekend as he tries for his third consecutive win and a sweep of the NASCAR Triple Truck Challenge during the Tennessee Army National Guard 250 at Bristol Motor Speedway.

Speedway Digest

Apr

5th

2026

07:07

B2B Tag

William Sawalich gets breakthrough victory at Rockingham

Grabbing the lead and control of the race after a restart on Lap 172, William Sawalich pulled away over the final 79 laps to win Saturday’s North Carolina Education Lottery 250 Presented by Black’s Tire at Rockingham Speedway.

Speedway Digest

Examples of National Association for Stock Car Auto Racing (NASCAR)'s suppliers include Sportradar, Genius Sports and Hawk-Eye Innovations.

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National Association for Stock Car Auto Racing (NASCAR) sells broadcasting rights of its 6 esports and motorsports competitions to 19 companies globally, covering 7 countries. National Association for Stock Car Auto Racing (NASCAR)'s rights holders include Claro.