National Association for Stock Car Auto Racing, also known as NASCAR, is a privately owned company headquartered in Daytona Beach, Florida, and functions as a tier 1 media tech buyer. Founded in 1948 by Bill France Sr., the organization has approximately 2190 employees. The company operates in the spectator sports industry, primarily known for stock car racing. Under the leadership of CEO Jim France since August 2018, NASCAR serves as an American auto racing sanctioning and operating company, sanctioning over 1,500 races annually at more than 100 tracks across 48 US states, as well as in Canada, Mexico, Brazil, and Europe.
NASCAR and Coca-Cola expanded their shared commitment to the military community on May 1, 2026, relaunching "NASCAR Salutes Together with Coca-Cola" and introducing "NASCAR Salutes 250 Together with Coca-Cola" to honor America’s 250th anniversary. This followed NASCAR's establishment of an executive leadership team on April 30, focused on sustained growth, industry collaboration, and innovation, following the appointments of Steve O’Donnell as Chief Executive Officer and Ben Kennedy as Chief Operating Officer. Also on April 30, SOLO® formed a new partnership with NASCAR, becoming a partner at ten races across Watkins Glen International, Michigan International Speedway, and Chicagoland Speedway, with events scheduled to begin May 8.
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National Association for Stock Car Auto Racing (NASCAR) offers 7 products in the sports and media and telecoms services industries. National Association for Stock Car Auto Racing (NASCAR)'s product portfolio comprises of niche sports, search, social, and retail media and motorsports and cycling.
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Examples of National Association for Stock Car Auto Racing (NASCAR)'s suppliers include Genius Sports, Sportradar and Hawk-Eye Innovations.
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National Association for Stock Car Auto Racing (NASCAR) sells broadcasting rights of its 6 esports and motorsports competitions to 19 companies globally, covering 7 countries. National Association for Stock Car Auto Racing (NASCAR)'s rights holders include Claro.
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