National Association for Stock Car Auto Racing (NASCAR)

https://www.nascar.com/
https://www.linkedin.com/company/nascar/

National Association for Stock Car Auto Racing, also known as NASCAR, is a privately owned company headquartered in Daytona Beach, Florida, and functions as a tier 1 media tech buyer. Founded in 1948 by Bill France Sr., the organization has approximately 2190 employees. The company operates in the spectator sports industry, primarily known for stock car racing. Under the leadership of CEO Jim France since August 2018, NASCAR serves as an American auto racing sanctioning and operating company, sanctioning over 1,500 races annually at more than 100 tracks across 48 US states, as well as in Canada, Mexico, Brazil, and Europe.

Revenue

Founded

1948

Headcount

2,181

Headquarters

United States

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

NASCAR recently explored an innovative solution for its power supply, addressing the foundational machinery powering energy-intensive operations within the $43 billion sustainability industry. Earlier on June 26, the organization participated in the 2026 Organics Recycling Conference (ORC) in Nashville, Tennessee, where its leaders discussed developing and scaling organics diversion programs alongside representatives from Nestlé, the New York City Department of Sanitation, and the World Wildlife Fund. This follows celebrity chef Guy Fieri's acquisition of a strategic ownership stake in NASCAR’s Legacy Motor Club on June 25, positioning him as a new celebrity motorsports owner. Previously, on June 24, Hardee's announced a partnership with NASCAR driver Bubba Wallace for a new meal deal, continuing the fast-food chain's history of sponsoring teams within the sport.

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National Association for Stock Car Auto Racing (NASCAR) offers 7 products in the media and telecoms services and sports industries. National Association for Stock Car Auto Racing (NASCAR)'s product portfolio comprises of search, social, and retail media, niche sports and motorsports and cycling.

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Jul

8th

2026

11:53

B2B Tag, Tenders and Contracts

Prime Video, TNT wish they had more NASCAR races

Prime Video would like to broadcast more NASCAR races, but that’s unlikely anytime soon with the racing circuit’s current split set through 2031, according to NASCAR CEO Steve O’Donnell. … “We’ve got contractual obligations obviously, but what I can say — I don’t think I’m giving away any trade secrets — is if you talk to Prime, they wish they would have bought more,” said O’Donnell, when asked if there might be any talks before 2031 about Prime getting more races.

Jayski's Silly Season Site

Jul

8th

2026

03:30

B2B Tag

Unrivaled 2026: Jeffrey Kessler of Winston Taylor

Jeffrey Kessler Law Firm: Winston Taylor Title: Partner, Co-Executive Chairman Location: New York You led the trial team representing Front Row Motorsports and 23XI Racing, the latter owned by Michael Jordan and driver Denny Hamlin, in antitrust litigation over NASCAR’s ability to revoke charters that guarantee stock car teams race spots and a portion of income.

Bloomberg Law

Jul

8th

2026

01:00

Events, B2B Tag, Events and Conferences

Return of Old Tracks Would Resurrect Great NASCAR Memories

NASCAR has been around for 78 years, and during that time, has gone through numerous incarnations. The sport started as a ragtag group of people who raced for fun and bragging rights. It grew in popularity to a point where they ran 62 races in 1964.

Frontstretch

Jul

7th

2026

23:30

Events, B2B Tag

After putting the street race on hold, could NASCAR end up in Chicago and Joliet next summer?

With a successful return to Chicagoland Speedway in Joliet over July Fourth weekend in the rearview mirror, NASCAR is already mapping out its course for next summer. Chicago may figure prominently in those plans. While nothing is set, NASCAR is not only hoping to bring back the Chicago Street Race after a one-year hiatus, but perhaps add the long-dormant southwest suburban track to its regular schedule as well.

Chicago Tribune

Jul

6th

2026

11:18

Events, B2B Tag

After successful Chicagoland run, NASCAR faces scheduling decisions

NASCAR, you have a problem—not that it’s a bad problem to have. In the return to Chicagoland Speedway on Saturday and Sunday, the on-track racing product was everything competitors and fans could have hoped for. Asphalt that had aged for seven years since NASCAR’s last race in Joliet provided multiple racing lanes, from the bottom of the track to the outside wall.

Speedway Digest

Jul

3rd

2026

01:00

B2B Tag

NASCAR's Manufacturer War Has Moved Beyond The Garage

Brad Keselowski believes the biggest battles in NASCAR aren't taking place on pit road anymore. In fact, many of them aren't happening at the racetrack at all. They're unfolding months earlier, inside conference rooms where manufacturers decide how teams share engineering, data and resources.

Forbes

Jul

2nd

2026

12:24

B2B Tag

Josh Bilicki and No. 66 team withdraw from NASCAR Cup race at Chicagoland

There were 39 cars on the entry list for the NASCAR Cup race at Chicagoland Speedway, which is the first NASCAR event at the track in seven years. Among those were three open teams: the No.

Motorsport

Jul

1st

2026

01:22

Events, B2B Tag

At NASCAR’s Coronado Event Call Of Duty Played The Long Game

On the very same weekend NASCAR transformed Naval Base Coronado into a street circuit , another competition was unfolding. While racecars fought inside the tough confines of an active military installation, one of the world’s largest entertainment franchises was staging something very different inside those same walls: the seventh annual Call of Duty Endowment Bowl.

Forbes

Jun

30th

2026

16:37

B2B Tag

Hauler Talk: Scott Miller gives inside tour of Remote Race Control center

With a video wall that’s 32 feet wide and 9 feet tall, Scott Miller watches races every week with the informative breadth of an omniscient narrator. The competition strategist for NASCAR oversees the Remote Race Control center in Concord, North Carolina, that has been fully operational since last year.

NASCAR

Jun

30th

2026

05:31

Partnerships and Alliances, B2B Tag

PVA Partners with NASCAR Icons for Donation Drive

Kicking Off a Meaningful Partnership NASCAR is more than just left turns and high octane; it's also about giving back. And when it comes to supporting veterans, the Petty family is shifting gears into partnership with Paralyzed Veterans of America (PVA) and Food City for an in-store donation drive.

Investors Hangout

Jun

30th

2026

01:00

Events, ESG, B2B Tag

Renewable propane powers off-grid EV charging at NASCAR race

Suburban Propane Partners recently demonstrated the utility of renewable propane by supplying the fuel to power electric vehicle charging during a “first-of-its-kind” NASCAR race in San Diego. The project, a collaboration between Suburban Propane, NASCAR, ABB, and Kempower, showcased how renewable propane can provide reliable, lower-carbon power for EV charging in locations where grid access is limited, temporary, or cost-prohibitive, the partners reported.

Bulk Transporter

Jun

26th

2026

03:30

Events, ESG, B2B Tag

NASCAR Needed a New Power Supply. Its Innovative Solution Is Part of a $43 Billion Industry

For a decade, sustainability has worn the face of the product: the electric car in the driveway, the solar panel on the roof, the compostable cup in your hand. The larger problem sits a layer down, in the machinery that powers big, energy-hungry places.

Inc.

Examples of National Association for Stock Car Auto Racing (NASCAR)'s suppliers include Sportradar, Hawk-Eye Innovations and Genius Sports.

Example Suppliers

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Example Partners

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National Association for Stock Car Auto Racing (NASCAR) sells broadcasting rights of its 6 motorsports and esports competitions to 19 companies globally, covering 7 countries. National Association for Stock Car Auto Racing (NASCAR)'s rights holders include Claro.