National Association for Stock Car Auto Racing (NASCAR)

https://www.nascar.com/
https://www.linkedin.com/company/nascar/

National Association for Stock Car Auto Racing, also known as NASCAR, is a privately owned company headquartered in Daytona Beach, Florida, and functions as a tier 1 media tech buyer. Founded in 1948 by Bill France Sr., the organization has approximately 2190 employees. The company operates in the spectator sports industry, primarily known for stock car racing. Under the leadership of CEO Jim France since August 2018, NASCAR serves as an American auto racing sanctioning and operating company, sanctioning over 1,500 races annually at more than 100 tracks across 48 US states, as well as in Canada, Mexico, Brazil, and Europe.

Revenue

Founded

1948

Headcount

2,181

Headquarters

Primary Segment

Spectator Sports

Ownership

Privately Owned

News Summary:

NASCAR's Craftsman Truck Fr8 Racing 208 saw Jake Garcia in a Ford secure the pole position at 172.980 mph after Friday's qualifying, followed by Ben Rhodes and Kyle Busch, ahead of Saturday's race. Previously, on February 19, the 68th Daytona 500 drew 7.489 million viewers for its FOX broadcast, according to Nielsen Panel + Big Data measurements. This follows Team Penske driver Ryan Blaney's criticism on February 18 regarding fuel-saving tactics after the 2026 Daytona 500, with Blaney arguing that these strategies negatively impact the competitive spirit of Superspeedway racing.

Similar Companies

Subscribe for full access to National Association for Stock Car Auto Racing (NASCAR)'s profile

National Association for Stock Car Auto Racing (NASCAR) offers 7 products in the media and telecoms services and sports industries. National Association for Stock Car Auto Racing (NASCAR)'s product portfolio comprises of motorsports and cycling, media and TV services and niche sports.

Subscribe for full access to National Association for Stock Car Auto Racing (NASCAR)'s products in full detail

Subscribe for full access to National Association for Stock Car Auto Racing (NASCAR)'s revenue in full detail

Feb

22nd

2026

18:30

B2B Tag

William Byron Owns Up to Wild Atlanta Race Crash Pileup

In a dramatic turn during the closing stages of Sunday’s race at Atlanta Motor Speedway, William Byron took responsibility for the explosion of wrecks that swept up 11 cars and ended his shot at contention. The incident occurred just three laps from the scheduled finish, unraveling a strong run for Byron and escalating into one of the most chaotic moments of the event, ensuring the William Byron Atlanta race crash will be a pivotal story for Hendrick Motorsports and NASCAR.

Slicks & Sticks

Feb

22nd

2026

17:01

B2B Tag

Daniel Suarez Concedes to Roger Penske’s Empire as Phoenix Double Duty Puts NASCAR Pride on the Line

Daniel Suarez’s latest admission in NASCAR is surely going to upset a majority of fans, especially given how the Mexican driver conceded to IndyCar. Despite racing most of his career in stock car racing, Suarez put the Roger Penske-owned competition on top over its fiercest American rival, NASCAR.

EssentiallySports

Feb

21st

2026

18:30

B2B Tag

Ty Gibbs Atlanta Crash Sparks Fire, Ends His Race Early

Ty Gibbs’ race at the Autotrader 400, held at EchoPark Speedway in Atlanta on Sunday, ended abruptly after a multi-car incident led to a fire that forced him out of the competition. The Ty Gibbs Atlanta crash occurred on Lap 82, dramatically altering both the race dynamics and Gibbs’ position in the championship standings.

Slicks & Sticks

Feb

21st

2026

18:30

B2B Tag

Connor Zilisch Praises FOX After NASCAR Atlanta Shake-Up

Connor Zilisch‘s reaction to the recent NASCAR Atlanta broadcast by FOX has brought renewed attention to the ongoing debate about race-day graphics, with Zilisch expressing satisfaction after a controversial graphics removal. The focus keyword, “Connor Zilisch NASCAR Atlanta reaction,” fits at the heart of this story as Zilisch’s public comments have already sparked renewed conversations among drivers and fans about transparency and accuracy in NASCAR coverage.

Slicks & Sticks

Feb

20th

2026

11:21

B2B Tag

NASCAR Craftsman Truck Fr8 Racing 208 Lineup

After Friday qualifying; race Saturday 1. (98) Jake Garcia, Ford, 172.980 mph. 2. (99) Ben Rhodes, Ford, 172.726. 3. (7) Kyle Busch, Chevrolet, 172.662. 4. (18) Tyler Ankrum, Chevrolet, 172.506. 5. (45) Ricky Stenhouse Jr, Chevrolet, 171.912.

Cadillac News

Feb

19th

2026

13:21

Events, B2B Tag

TV ratings are in for NASCAR’s Daytona 500 week

The 68th Daytona 500 received 7.489 million viewers airing on FOX on Sunday afternoon according to data from the Nielsen Panel + Big Data, which has been used since September to measure ratings. A reminder about Big Panel + Data: Before September, Nielsen used ‘people meters’ in household panels.

Motorsport

Feb

19th

2026

06:35

Emerging Tech, B2B Tag

Racing News: IHRA, Formula DRIFT, NASCAR

By SEMA News Editors IHRA Acquires Atlanta Dragway, Agrees to Terms on Acquisition of Virginia Motorsports Park The IHRA has acquired Atlanta Dragway in Banks County, Georgia, and has agreed to acquire Virginia Motorsports Park, a drag-racing, autocross, drifting and motocross facility in Dinwiddie, Virginia.

Specialty Equipment Market Association

Feb

18th

2026

18:30

B2B Tag

Dale Earnhardt’s NASCAR Legacy Inspires a New Generation

On February 18, 2001, NASCAR and its fans were forever changed when the Daytona 500 concluded in silence instead of celebration. Today, Dale Earnhardt’s NASCAR legacy continues to resonate, shaping a new wave of racers and enthusiasts, even among those never able to witness his era firsthand.

Slicks & Sticks

Feb

18th

2026

18:30

B2B Tag

Ryan Blaney Slams NASCAR Fuel-Saving Tactics After Daytona 500

Ryan Blaney on fuel-saving tactics became a major talking point following the conclusion of the 2026 Daytona 500, as the Team Penske driver expressed strong views on the direction of Superspeedway racing. With much of the action shaped by teams prioritizing fuel conservation over speed, Blaney voiced concerns that these strategies are negatively impacting the spirit of competition at NASCAR’s biggest stage.

Slicks & Sticks

Feb

18th

2026

16:10

B2B Tag

“Not Going To End Well for This Person”: NASCAR Vows Action Against Fan for Disrupting Daniel Suarez Interview on Pit Road After Daytona 500

NASCAR’s managing director of racing communications, Mike Forde, has weighed in on Daniel Suarez’s unusual fan encounter following last week’s Daytona 500. Notably, the Cup regular finished 13th in what was his official Daytona 500 debut with Spire Motorsports.

College Football Network

Feb

18th

2026

12:56

B2B Tag

NASCAR officials address holding the caution, fuel saving tactics at Daytona

It appeared over the weekend that NASCAR implemented a new policy that made an extra effort to not reasonably throw a caution on the final lap of a superspeedway race. It appeared that way because NASCAR evenly applied that stance in both the Truck and Cup race across two different race directors.

Motorsport

Feb

16th

2026

18:30

B2B Tag

Dale Earnhardt Jr Issues Bold NASCAR Directive on McFarland

Dale Earnhardt Jr. delivered direct and unfiltered feedback on Cleetus McFarland’s readiness for top-tier stock car racing, issuing a clear statement during a Dirty Mo Media broadcast. His Dale Earnhardt Jr NASCAR comments focused on the need for more rigorous development for McFarland, following a recent crash at Daytona that added to a concerning pattern.

Slicks & Sticks

Examples of National Association for Stock Car Auto Racing (NASCAR)'s suppliers include Genius Sports, Sportradar and Hawk-Eye Innovations.

Example Suppliers

Subscribe for full access to National Association for Stock Car Auto Racing (NASCAR)'s profile

Example Partners

Subscribe for full access to National Association for Stock Car Auto Racing (NASCAR)'s profile

National Association for Stock Car Auto Racing (NASCAR) sells broadcasting rights of its 6 esports and motorsports competitions to 19 companies globally, covering 7 countries. National Association for Stock Car Auto Racing (NASCAR)'s rights holders include Claro.