European Broadcasting Union, also known as EBU, is a non-profit organization headquartered in Switzerland. Founded in 1950, with approximately 460 employees, the organization reported $266.9M in revenue as of 2024 and functions as a tier 1 media tech buyer. The company's core focus is content rights, promoting public service media, with 115 member organizations in 56 countries and an additional 31 Associates across Asia, Africa, Australasia, and the Americas. EBU also operates Eurovision and Euroradio.

2024 Revenue

Founded

1950

Headcount

534

Headquarters

Switzerland

Primary Segment

Content rights

Ownership

Non-profit

Deployments

617

News Summary:

On August 20, 2026, fourteen EBU Members and partner broadcasters across 13 countries committed to broadcasting the Mediterranean Games Taranto 2026 to audiences across Europe and North Africa, with the multi-sport event set to commence the following day. Previously, on August 18, the EBU released a report exploring the increasing role of video games as tools for learning, creativity, health, and wellbeing within Europe's cultural landscape and their implications for public service media. Earlier, on August 15, the European Broadcasting Union confirmed it is considering significant changes to public voting rules for the Eurovision Song Contest, including a proposal, initially detailed on August 14, to replace phone calls and SMS voting with an online top-three system. This initiative aims to reduce the impact of coordinated and politically motivated campaigns on contest results, stemming from concerns over organized voting campaigns and political influence. Also on August 14, Moroccanoil, an Israeli-founded hair-care brand, announced it will not renew its sponsorship of the Eurovision Song Contest after its six-year contract concludes.

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European Broadcasting Union (EBU) offers 22 products in the media and telecoms services industry. European Broadcasting Union (EBU)'s product portfolio comprises of media and TV services and content rights.
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European Broadcasting Union (EBU)'s revenues were less than $500M in 2024. Caretta Research has split European Broadcasting Union (EBU)'s revenue into 2 different product categories, the largest of which is sports sublicensing. For full access to European Broadcasting Union (EBU)'s revenue breakdown subscribe to Caretta Portal.
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Examples of European Broadcasting Union (EBU)'s suppliers include DAZN Group, Rohde & Schwarz and NEP Group.

Example Customers

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Example Suppliers

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Example Partners

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European Broadcasting Union (EBU) sells broadcasting rights of its 2 sports sublicensing competitions to 15 companies globally, covering 2 countries. European Broadcasting Union (EBU)'s rights holders include Turkish Radio and Television Corporation. European Broadcasting Union (EBU) currently holds 74 broadcasting rights for sports competitions including aquatics and swimming, multi-sport, soccer | association football, tennis, rowing, futsal, basketball, biathlon, athletics, other sports, gymnastics, motorsports, winter sports, boxing, cycling and water polo.

Example Sports Rights Suppliers

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