European Broadcasting Union, also known as EBU, is a non-profit organization headquartered in Switzerland. Founded in 1950, the organization has approximately 460 employees and reported $266.9M in revenue as of 2024. As a tier 1 media tech buyer, the company specializes in content rights, operating Eurovision and Euroradio. It serves 115 member organizations across 56 countries, with an additional 31 Associates in Asia, Africa, Australasia, and the Americas, promoting public service media.

2024 Revenue

Founded

1950

Headcount

455

Headquarters

Switzerland

Primary Segment

Content rights

Ownership

Non-profit

Deployments

599

News Summary:

The European Broadcasting Union (EBU) is prioritizing large-scale continental versions of the Eurovision format as the next phase of its international growth, rather than pursuing individual national adaptations, as announced on April 4, 2026. This strategy follows the official confirmation on April 2, 2026, that Bangkok will host the live final of the Eurovision Song Contest Asia on November 14, 2026, with 10 countries set to participate. Martin Green CBE, Director of the Eurovision Song Contest, and Marcus Tang, Executive Supervisor of Eurovision Asia, made the announcement. The Eurovision Song Contest Asia is finally set to debut in 2026, marking a historic expansion after nearly two decades of delays and aborted plans, a development reported on April 1, 2026. Earlier, on March 31, 2026, the organization confirmed that artists from at least 10 countries across Asia, including Thailand, South Korea, the Philippines, Vietnam, Malaysia, Cambodia, Laos, Bangladesh, Nepal, and Bhutan, would compete in the first Asian edition in Bangkok later this year. This expansion into the Asian market occurs as the original annual Eurovision event approaches its 70th anniversary amidst discord and boycotts.

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European Broadcasting Union (EBU) offers 21 products in the media and telecoms services industry. European Broadcasting Union (EBU)'s product portfolio comprises of content rights and media and TV services.
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European Broadcasting Union (EBU)'s revenues were less than $500M in 2024. Caretta Research has split European Broadcasting Union (EBU)'s revenue into 2 different product categories, the largest of which is sports sublicensing. For full access to European Broadcasting Union (EBU)'s revenue breakdown subscribe to Caretta Portal.
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Examples of European Broadcasting Union (EBU)'s suppliers include NEP Group, DAZN Group and Rohde & Schwarz.

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Example Suppliers

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Example Partners

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European Broadcasting Union (EBU) sells broadcasting rights of its 2 sports sublicensing competitions to 15 companies globally, covering 2 countries. European Broadcasting Union (EBU)'s rights holders include Turkish Radio and Television Corporation. European Broadcasting Union (EBU) currently holds 68 broadcasting rights for sports competitions including winter sports, aquatics and swimming, boxing, basketball, soccer | association football, gymnastics, motorsports, tennis, water polo, futsal, athletics, rowing, biathlon, cycling, other sports and multi-sport.

Example Sports Rights Suppliers

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