European Broadcasting Union, also known as EBU, is a non-profit organization headquartered in Switzerland. Founded in 1950, with approximately 460 employees, it reported $266.9M in revenue as of 2024, functioning as a tier 1 media tech buyer. The organization specializes in content rights and promotes public service media. It serves 115 member organizations across 56 countries and has an additional 31 Associates in Asia, Africa, Australasia, and the Americas. The EBU also operates Eurovision and Euroradio.
The European Broadcasting Union (EBU) participated in a fireside chat on May 1, sponsored by Dell Technologies and NVIDIA, discussing how AI sovereignty is shaping the future of European media. The discussion highlighted sovereignty, trust, and governance as critical factors alongside performance and scale for public service media organizations navigating rapid technological change. Earlier on May 1, the EBU responded to the EU’s consultation on its Audiovisual Media Services Directive (AVMSD), calling for regulators to address challenges to the media and entertainment sector from Big Tech and AI. Previously, on April 30, the EBU announced its Youth Experts Group meeting will take place on May 18-19 in Paris, hosted by France TV Slash, to explore strategies for building strong audience connections and reaching youth audiences. Also announced on April 30 was the 2026 Classical Music Plenary, an annual meeting for radio delegates from classical music channels across the EBU public radio network to connect with peers and exchange ideas.
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European Broadcasting Union (EBU) offers 22 products in the media and telecoms services industry. European Broadcasting Union (EBU)'s product portfolio comprises of content rights and media and TV services.
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European Broadcasting Union (EBU)'s revenues were less than $500M in 2024. Caretta Research has split European Broadcasting Union (EBU)'s revenue into 2 different product categories, the largest of which is sports sublicensing. For full access to European Broadcasting Union (EBU)'s revenue breakdown subscribe to Caretta Portal.
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Examples of European Broadcasting Union (EBU)'s suppliers include Rohde & Schwarz, Production Resource Group (PRG) and NEP Group.
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Example Partners
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European Broadcasting Union (EBU) sells broadcasting rights of its 2 sports sublicensing competitions to 15 companies globally, covering 2 countries. European Broadcasting Union (EBU)'s rights holders include Turkish Radio and Television Corporation. European Broadcasting Union (EBU) currently holds 69 broadcasting rights for sports competitions including motorsports, cycling, aquatics and swimming, rowing, water polo, gymnastics, other sports, soccer | association football, winter sports, multi-sport, tennis, futsal, athletics, basketball, boxing and biathlon.
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