International Motor Sports Association, also known as IMSA, is a privately owned entity headquartered in the United States. Operating as a tier 1 media tech buyer, it was founded in 1969 and employs approximately 130 individuals. The company specializes in motorsports and cycling, functioning as a car racing series in North America. The current sanctioning body was formed in 2013 due to a merger of Grand-Am Road Racing and the American Le Mans Series.
On September 15, 2026, the International Motor Sports Association (IMSA) partnered with Asphalt Legends to introduce a simplified endurance racing mode to the free-to-play arcade racer, featuring cars like the Aston Martin Valkyrie AMR Pro, Ferrari 499P Modificata, Mercedes-Benz C11, and McLaren 650S GT. Previously, on July 9, 2026, IMSA announced Oracle as the founding partner of IMSA Labs, a new platform designed for collaboration between the motorsports organization and its automotive and technology partners. This followed IMSA and the Automobile Club de l’Ouest (ACO) extending their strategic alliance through at least the end of 2032, an announcement made on June 13, 2025, during the annual press conference preceding the 24 Hours of Le Mans.
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International Motor Sports Association (IMSA) offers 4 products in the sports and media and telecoms services industries. International Motor Sports Association (IMSA)'s product portfolio comprises of media and TV services and motorsports and cycling.
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International Motor Sports Association (IMSA)'s revenues were less than $100M in 2024. Caretta Research has split International Motor Sports Association (IMSA)'s revenue into 2 different product categories, the largest of which is motorsports. For full access to International Motor Sports Association (IMSA)'s revenue breakdown subscribe to Caretta Portal.
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International Motor Sports Association (IMSA) has suppliers like SMT (SportsMEDIA Technology).
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International Motor Sports Association (IMSA) sells broadcasting rights of its 3 motorsports competitions to 10 companies globally, covering 7 countries. International Motor Sports Association (IMSA)'s rights holders include VodafoneZiggo.
Example Sports Rights Customers
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