Integral Ad Science, also known as IAS, is a publicly owned company headquartered in the United States. Founded in 2009 and employing approximately 1020 individuals, the company reported $530.1M in revenue as of 2024. The company specializes in ad measurement and verification, providing ad tech tools for ad viewability, verification, and fraud prevention.
On August 17, 2026, Integral Ad Science (IAS) reported on the APAC region's 2025 media quality profile, noting its globally lowest made-for-advertising (MFA) rate at 0.7% alongside a brand suitability fail rate 1.3 times above the global average. Previously, on August 11, IAS conducted a round of layoffs, with CEO Lidiane Jones citing the need to realign the company's structure and roles; the number of employees affected remains undisclosed. Earlier, on August 7, IAS blocked approximately 800 domains associated with the "Papyrus" mobile ad fraud operation, which generated an estimated $1 million in monthly fake ad traffic. IAS's Threat Lab had published research on August 6, detailing how Papyrus exploited a cluster of mobile apps, presented as digital novels, to secretly load web pages, generate clicks, and simulate scrolling in the background of users' phones during extended reading sessions, unbeknownst to the user.
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Integral Ad Science (IAS) offers 2 products in the ad tech and services industry. Integral Ad Science (IAS)'s product portfolio comprises of ad measurement and verification.
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Integral Ad Science (IAS)'s revenues were $530.1M in 2024. Caretta Research has split Integral Ad Science (IAS)'s revenue into 2 different product categories, the largest of which is fraud detection and prevention, which represents 75% of Integral Ad Science (IAS)'s revenue.
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Integral Ad Science (IAS)'s customers primarily consist of media and TV services, search, social, and retail media and entertainment Providers companies. Examples of Integral Ad Science (IAS)'s customers include YouTube, Meta and Paramount Skydance Corporation. Integral Ad Science (IAS) has commercial and technical partners like Spotify, TikTok and Criteo. Integral Ad Science (IAS) has suppliers like Criteo.
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