Integral Ad Science, also known as IAS, is a Publicly Owned company headquartered in the US. Founded in 2009, the company employs approximately 1020 individuals and reported $530.1M in revenue as of 2024. It functions as a tier 1 media tech buyer, specializing in ad measurement and verification, providing tools for ad viewability, verification, and fraud prevention.
Integral Ad Science (IAS) reported, based on a December study conducted with YouGov, that 61% of US digital media professionals expressed excitement about AI developments in digital media and anticipate advertising within AI-generated content. This report followed IAS's discussion on February 12 regarding the digital advertising industry's "crossroads," noting a surge in "AI slop"—low-quality AI-generated content designed to capture ad spend—and a growing unease about algorithmic decision-making, emphasizing the industry's need to proactively set rules for responsible AI. Previously, on February 11, IAS received annual recertification for ISO/IEC 42001:2023 for its AI Management System, demonstrating its ongoing commitment to governance and responsible artificial intelligence. This achievement came after the Alliance of Media Independents announced a new partnership with IAS on February 10.
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Integral Ad Science (IAS) offers 2 products in the ad tech and services industry. Integral Ad Science (IAS)'s product portfolio comprises of ad measurement and verification.
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Integral Ad Science (IAS)'s revenues were $530.1M in 2024. Caretta Research has split Integral Ad Science (IAS)'s revenue into 2 different product categories, the largest of which is fraud detection and prevention, which represents 75% of Integral Ad Science (IAS)'s revenue.
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Integral Ad Science (IAS)'s customers primarily consist of search, social, and retail media, media and TV services and entertainment Providers companies. Examples of Integral Ad Science (IAS)'s customers include YouTube, Paramount Global and Meta. Integral Ad Science (IAS) has commercial and technical partners like Spotify, X (Twitter) and TikTok. Integral Ad Science (IAS) has suppliers like Criteo.
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