Integral Ad Science (IAS)

http://www.integralads.com
https://www.linkedin.com/company/integralads/

Integral Ad Science, also known as IAS, is a publicly owned company headquartered in the US. Founded in 2009, it employs approximately 1020 people and reported $530.1M in revenue as of 2024. Operating as a tier 1 media tech buyer, the company specializes in ad measurement and verification, providing tools for ad viewability, verification, and fraud prevention.

2024 Revenue

Founded

2009

Headcount

1,012

Headquarters

Primary Segment

Ad measurement and verification

Ownership

Publicly Owned

Deployments

News Summary:

Integral Ad Science (IAS) unveiled its IAS Total TV suite on April 29, 2026, a set of connected TV (CTV) solutions designed to offer marketers transparency akin to traditional linear television. The platform aggregates genre, rating, language, show, and program-level data from Disney, NBCUniversal, Paramount, Prime Video, and various opted-in publishers utilizing Publica. This follows IAS's announcement on April 28, 2026, of the IAS Total TV suite, aiming to bring connected TV advertising transparency through measurement and data across major streaming platforms. This suite provides advertisers with aggregate information on shows, genres, ratings, languages, apps, and platforms associated with campaign placements. IAS initially announced IAS Total TV on April 27, 2026, as a comprehensive CTV solution intended to bring "linear-like" transparency to streaming TV.

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Integral Ad Science (IAS) offers 2 products in the ad tech and services industry. Integral Ad Science (IAS)'s product portfolio comprises of ad measurement and verification.

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Integral Ad Science (IAS)'s revenues were $530.1M in 2024. Caretta Research has split Integral Ad Science (IAS)'s revenue into 2 different product categories, the largest of which is fraud detection and prevention, which represents 75% of Integral Ad Science (IAS)'s revenue.

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May

20th

2026

07:23

Emerging Tech, Artificial Intelligence

Integral Ad Science Expands Meta Content Block Lists to Threads

Martech Vibe

May

20th

2026

02:55

B2B Tag

International HR Day 2026: The rise of empowered, people-first HR

For years, HR was often viewed through a narrow operational lens, focused largely on policies, paperwork, and process administration. Today, however, empowered HR leaders are reshaping organisations through something much broader and far more influential: people, practices, policies, and processes that place human experience at the centre of business transformation.

People Matters Global

May

19th

2026

21:33

Emerging Tech, Partnerships and Alliances

IAS expands Meta content block lists to Threads feed

Integral Ad Science has expanded its Meta Content Block List optimisation tool to the Threads feed, extending its existing work with Meta across Facebook and Instagram placements. The addition brings Threads into a broader set of ad controls and measurement products that IAS already provides across Meta services.

CMOtech UK

May

19th

2026

01:00

Outshine The Competition: Your Guide To A Sizzling Summer Campaign

Summer brings more than just longer days—it brings a massive surge in consumer activity and seasonal planning that begins well before the first heatwave hits. In fact, one study found that nearly half of all U.S. consumers expect to travel this summer, making early engagement essential for brands that want to seize the moment.

Integral Ad Science

May

19th

2026

01:00

Partnerships and Alliances, Emerging Tech, Artificial Intelligence

Integral Ad Science expands AI-driven content block lists to Meta Threads

Mumbai: Integral Ad Science has announced the expansion of its AI-powered Meta Content Block List optimisation solution to Meta Threads feed, extending its social optimisation capabilities to the rapidly growing platform. The expansion is aimed at helping advertisers enhance brand protection while maximising return on investment across Threads, which crossed 400 million monthly active users globally in 2025.

Medianews4u

May

18th

2026

19:30

Emerging Tech

Meta Expands IAS Block Lists To Threads

Integral Ad Science originally launched its Content Block Lists for Meta last October, then updated its Total Media Quality tool in April to include the GARM category of misinformation, giving advertisers more control of what kinds of content their Facebook and Instagram posts run next to.

MediaPost

May

18th

2026

08:49

Partnerships and Alliances, Emerging Tech, Artificial Intelligence

Integral Ad Science expands Meta Content Block Lists to Threads

Integral Ad Science (IAS), a global leader in media quality, today announced the expansion of its AI-driven Meta Content Block List optimisation solution to Threads feed. This expansion of its Social Optimisation solution provides advertisers with even greater brand protection and the ability to maximise their return on investment (ROI) on the rapidly growing social platform, which grew to over 400 million monthly active users (MAUs) globally in 2025.

Mediashotz

May

18th

2026

07:33

Partnerships and Alliances, Emerging Tech, Artificial Intelligence

Integral Ad Science Expands Meta Content Block Lists to Threads

NEW YORK--(BUSINESS WIRE)--May 18, 2026-- Integral Ad Science (IAS), a global leader in media quality, today announced the expansion of its AI-driven Meta Content Block List optimization solution to Threads feed. This expansion of its Social Optimization solution provides advertisers with even greater brand protection and the ability to maximize their return on investment (ROI) on the rapidly growing social platform, which grew to over 400 million monthly active users (MAUs) globally in 2025 .

Associated Press

May

15th

2026

01:00

Emerging Tech, Procurement and Sales, B2B Tag

Desktop App Supply Is Booming, Transparency Needs to Keep Pace

Ad-supported desktop applications, particularly in gaming and media categories, have rapidly become a meaningful source of supply in the programmatic ecosystem. In aggregate, these environments generate some of the highest volumes of bid requests observed across channels.

Integral Ad Science

May

11th

2026

01:00

Partnerships and Alliances, New Offerings, Emerging Tech, Big Data/Analytics

IAS’s Lisa Utzschneider: Mastercard Partnership Demonstrates ‘200x Performance’ ROI for Brand Safety – Beet.TV

MIAMI — Brand safety and suitability verification combined with transactional data creates measurable return on investment that far exceeds traditional media quality approaches, according to beta testing with major advertisers. “We’re layering our media quality data on top of Mastercard’s transactional data.

Beet.TV

May

11th

2026

01:00

B2B Tag

Winning The “Beautiful Game”: Strategic Media Quality In The World Cup

Lisa Utzschneider is the CEO of Integral Ad Science (IAS) with 20 years of leadership experience. The 2026 FIFA World Cup is more than a sporting event; it is a catalyst for a historic shift in the advertising industry.

Forbes

Apr

29th

2026

22:24

Integral Ad Science

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Integral Ad Science

Integral Ad Science (IAS)'s customers primarily consist of entertainment Providers, media and TV services and search, social, and retail media companies. Examples of Integral Ad Science (IAS)'s customers include YouTube, Meta and Paramount Global. Integral Ad Science (IAS) has commercial and technical partners like Spotify, X (Twitter) and TikTok. Integral Ad Science (IAS) has suppliers like Criteo.

Example Customers

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Example Suppliers

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Example Partners

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Analysis

Data

Analysis

Data

Integral Ad Science (IAS)

2024 Revenue

Founded

Headcount

Headquarters

Primary Segment

Ownership

Deployments

News Summary:

Similar Companies

Example Customers

Example Suppliers

Example Partners

Analyst insight reports