Integral Ad Science, also known as IAS, is a publicly owned company headquartered in the United States. Founded in 2009 and employing approximately 1020 individuals, the company reported $530.1M in revenue as of 2024. The company specializes in ad measurement and verification, providing ad tech tools for ad viewability, verification, and fraud prevention.
Integral Ad Science (IAS) recently launched a new feature on September 30, 2026, designed to help brands avoid low-quality generative AI content on video platforms, addressing the increasing complexity of media control in the AI era. On the same day, IAS's Holiday Shopping India 2026 Report found that 91% of Indian consumers utilize online advertisements for festive product discovery, with 38% planning to use AI tools for research, up from 32% in 2025. Earlier on September 30, IAS research indicated that Australian consumers using AI tools for holiday shopping research increased from 12% to 22% year-on-year. Previously, on September 21, IAS published insights advocating for a strategic shift in digital advertising towards investing in attention rather than solely focusing on reach. This followed an article on September 16 by Jessica Miles, IAS Country Manager ANZ, which highlighted incrementality and media quality as essential drivers for growth within the AI-powered advertising ecosystem, acknowledging the evolved opportunities and risks in the digital advertising industry.
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Integral Ad Science (IAS) offers 2 products in the ad tech and services industry. Integral Ad Science (IAS)'s product portfolio comprises of ad measurement and verification.
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Integral Ad Science (IAS)'s revenues were $530.1M in 2024. Caretta Research has split Integral Ad Science (IAS)'s revenue into 2 different product categories, the largest of which is fraud detection and prevention, which represents 75% of Integral Ad Science (IAS)'s revenue.
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Integral Ad Science (IAS)'s customers primarily consist of search, social, and retail media, entertainment Providers and media and TV services companies. Examples of Integral Ad Science (IAS)'s customers include YouTube, Meta and Paramount Skydance Corporation. Integral Ad Science (IAS) has commercial and technical partners like TikTok, Spotify and Criteo. Integral Ad Science (IAS) has suppliers like Criteo.
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