Integral Ad Science, also known as IAS, is a publicly owned company headquartered in the US. Founded in 2009, and operating with approximately 1020 employees, it reported $530.1M in revenue as of 2024, functioning as a tier 1 media tech buyer. The company specializes in ad measurement and verification, providing ad viewability, verification, and fraud prevention tools.
On April 1, 2026, Integral Ad Science (IAS) launched its Low-Quality GenAI Avoidance solution into open beta, addressing the proliferation of "AI slop" which creates risks for advertisers due to consumer distrust and advertiser reluctance to appear alongside such content. Earlier on the same day, IAS earned a finalist nomination in the 30th Annual Webby Awards for its generative AI assistant, IAS Agent, recognized in the AI Marketing and Branding category. This follows an announcement on March 30, 2026, where IAS and Mastercard formed an industry-first partnership to link media quality signals directly to real purchase outcomes. The solution, named IAS Sales Outcomes powered by Mastercard, will enable programmatic campaigns to optimize toward verified sales performance in real-time, with availability for U.S. campaigns starting in Q2 2026.
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Integral Ad Science (IAS) offers 2 products in the ad tech and services industry. Integral Ad Science (IAS)'s product portfolio comprises of ad measurement and verification.
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Integral Ad Science (IAS)'s revenues were $530.1M in 2024. Caretta Research has split Integral Ad Science (IAS)'s revenue into 2 different product categories, the largest of which is fraud detection and prevention, which represents 75% of Integral Ad Science (IAS)'s revenue.
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Integral Ad Science (IAS)'s customers primarily consist of entertainment Providers, search, social, and retail media and media and TV services companies. Examples of Integral Ad Science (IAS)'s customers include Paramount Global, YouTube and Meta. Integral Ad Science (IAS) has commercial and technical partners like Spotify, X (Twitter) and TikTok. Integral Ad Science (IAS) has suppliers like Criteo.
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