Union Cycliste Internationale (UCI)
Union Cycliste Internationale, also known as UCI, a state-owned entity headquartered in Switzerland. Founded in 1900, with approximately 300 employees, the organization reported $51.5M in revenue as of 2025. It functions as a tier 2 media tech buyer, with its main product being spectator sports. The organization serves as the world governing body for cycling, recognized by the International Olympic Committee (IOC), with a mission to develop and promote cycling in close collaboration with National Federations, for competitive sport, healthy recreational activity, or as a means of transport. The UCI governs eight cycling disciplines: road, track, mountain bike, cyclo-cross, BMX, trials, indoor, and para. Four of these are represented at the Olympic Games (road, track, mountain bike, and BMX), two at the Paralympic Games (road, track), and three at the Youth Olympic Games (road, mountain bike, and BMX). Additionally, the UCI promotes a number of its own events, including the UCI Road World Championships and a range of other UCI World Championships and World Cups across its various disciplines.
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