Union Cycliste Internationale (UCI)
Union Cycliste Internationale, also known as UCI, is a State Owned entity headquartered in Switzerland. Founded in 1900, the organization, which employs approximately 260 individuals, focuses on spectator sports and reported $79.6M in revenue as of 2024. It also functions as a tier 2 media tech buyer. The company operates as the world governing body for cycling, recognized by the International Olympic Committee (IOC), with a mission to develop and promote cycling as a competitive sport, a healthy recreational activity, or a means of transport, collaborating closely with National Federations. UCI governs eight disciplines of cycling: road, track, mountain bike, cyclo-cross, BMX, trials, indoor, and para, with four of these represented at the Olympic Games (road, track, mountain bike, and BMX), two at the Paralympic Games (road, track), and three at the Youth Olympic Games (road, mountain bike, and BMX). Additionally, UCI promotes a number of its own events, including the UCI Road World Championships and a wide range of other UCI World Championships and World Cups across its various disciplines.