Union Cycliste Internationale (UCI)
Union Cycliste Internationale, also known as UCI, a State Owned entity headquartered in Switzerland, was founded in 1900 and employs approximately 260 individuals. Focusing on Spectator Sports, the organization reported $79.6M in revenue as of 2024 and functions as a tier 1 media tech buyer. It operates as the world governing body for cycling, recognized by the International Olympic Committee (IOC), with a mission to develop and promote cycling in close collaboration with National Federations, positioning it as a competitive sport, a healthy recreational activity, or a means of transport. The UCI governs eight disciplines: road, track, mountain bike, cyclo-cross, BMX, trials, indoor, and para. Four of these disciplines are represented at the Olympic Games (road, track, mountain bike, and BMX), two at the Paralympic Games (road, track), and three at the Youth Olympic Games (road, mountain bike, and BMX). Additionally, the UCI promotes a range of its own events, including the UCI Road World Championships and various other UCI World Championships and World Cups across its diverse disciplines.