X, also known as Twitter, is a privately owned company headquartered in the US. Founded in 2006, the company has approximately 7,070 employees and reported $2.5B in revenue as of 2024, operating as a tier 1 media tech buyer. It specializes in search, social, and retail media. The platform functions as a social networking service, enabling users to share short text messages, images, and videos in posts (formerly "tweets"), and to like or repost/retweet other users' content. Its features also include direct messaging, video and audio calling, bookmarks, lists and communities, and Spaces, a social audio feature. Users can also engage with the Community Notes feature, allowing approved users to vote on added context.

2024 Revenue

Founded

2006

Headcount

7,070

Headquarters

US

Primary Segment

Search, social, and retail media

Ownership

Privately Owned

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X (Twitter) offers products in the media and telecoms services industry. X (Twitter)'s product portfolio comprises of search, social, and retail media.
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X (Twitter)'s revenues were over $1B in 2024. All the revenue comes from social media advertising.
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Examples of X (Twitter)'s suppliers include Google and DoubleVerify.

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X (Twitter) currently holds 8 broadcasting rights for sports competitions including professional wrestling, esports, golf, horse racing, motorsports and basketball.

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