Privately owned, US-headquartered X, also known as Twitter, founded in 2006, employs approximately 7,070 individuals, reported $2.5 billion in revenue as of 2024, and functions as a tier 1 media tech buyer. The company specializes in search, social, and retail media. X operates a social networking service where users can share short text messages, images, and videos in posts, and like or repost/retweet other users' content. Its features include direct messaging, video and audio calling, bookmarks, lists and communities, and Spaces, a social audio feature. Additionally, users can vote on context added by approved users using the Community Notes feature.
Webull announced a strategic partnership with X on October 2, bringing together social-market intelligence and investing technology. As a Cashtag Partner for stocks and crypto trading, Webull will enable X users to move from discussions about securities and crypto to investing through its brokerage and trading infrastructure. Earlier, on October 1, Elon Musk reignited his rivalry with Meta by posting "Instagram is for girls" on X, replying to a venture capitalist who described the platform as an "inherently female app." This followed reports that SpaceXAI is preparing a major shakeup for X subscriptions, outlining a proposed four-tier framework to merge X social media features and Grok AI capabilities, including a potential $100 Grok Ultra AI Plan. The same day, Grok AI, developed by Elon Musk’s xAI and used on X, faced scrutiny after a social media user asked it to remove "fake gods" from an illustrated drawing.
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X (Twitter) offers products in the media and telecoms services industry. X (Twitter)'s product portfolio comprises of search, social, and retail media.
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X (Twitter)'s revenues were over $1B in 2024. All the revenue comes from social media advertising.
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X (Twitter) has partners like Ortana Media Group. Examples of X (Twitter)'s suppliers include Google, Genius Sports and Crestron Electronics.
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X (Twitter) currently holds 8 broadcasting rights for sports competitions including esports, basketball, golf, professional wrestling, horse racing and motorsports.
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