Privately owned, US-headquartered X, also known as Twitter, founded in 2006, employs approximately 7,070 individuals, reported $2.5 billion in revenue as of 2024, and functions as a tier 1 media tech buyer. The company specializes in search, social, and retail media. X operates a social networking service where users can share short text messages, images, and videos in posts, and like or repost/retweet other users' content. Its features include direct messaging, video and audio calling, bookmarks, lists and communities, and Spaces, a social audio feature. Additionally, users can vote on context added by approved users using the Community Notes feature.
On August 20, 2026, Coinbase's official X account publicly called on X to restore the Bitcoin emoji, citing previous reports that X (formerly Twitter) had removed the orange Bitcoin emoji associated with the #Bitcoin tag on July 26, 2024. Earlier that same day, reports indicated X was exploring the use of stablecoins, with Circle's USDC reportedly among the options, to pay creators and influencers. This potential move underscores the evolving role of social media platforms in financial transactions and highlights discussions about the intermediaries between social media and the money moving through it.
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X (Twitter) offers products in the media and telecoms services industry. X (Twitter)'s product portfolio comprises of search, social, and retail media.
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X (Twitter)'s revenues were over $1B in 2024. All the revenue comes from social media advertising.
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X (Twitter) has partners like Ortana Media Group. Examples of X (Twitter)'s suppliers include Genius Sports, Crestron Electronics and Google.
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X (Twitter) currently holds 8 broadcasting rights for sports competitions including professional wrestling, basketball, golf, esports, motorsports and horse racing.
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